Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Tight liquidity NBB
Cash and receivables cover 53 % of short-term debt in 2024; threshold 65 %.
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Shrinking team NBB
FTE fell two years in a row, from 39.3 to 17.5.
Financials
Financial year 2024
BBDO from Sint-Jans-Molenbeek, company number BE0429092663, closed financial year 2024 with a result of € 430,577 after tax. For that financial year BBDO recorded revenue of € 9.4 million and equity of € 700,210. Compared with financial year 2023, the result moved from € -356,535 to € 430,577. Profitable, and profit is growing. The buffer is growing. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on June 4, 2025.
€ 700,210
▲ 27% vs 2023
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 430,577
▲ still € 356,535 loss in 2023
Profit after tax over the fiscal year.
€ 1.7 million paid out
More than the year’s profit went to the shareholders; reserves fell.
People and assets in 2024
17.5
▼ 20.2 vs 2023
Average over the fiscal year, from the social balance sheet.
€ 2.7 million
▼ 2% vs 2023
€ 153,500 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 55,500
▲ 75% vs 2023
Of which on lease € 35,395.
Debts at end 2024
€ 35,532
▲ 15% vs 2023
€ 20,837 is repaid this year. At this pace the long-term loan is gone in ≈ 2 years.
€ 3.8 million
▲ 30% vs 2023
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 97 days on average.
€ 624,650
▲ 162% vs 2023
Taxes, VAT and social contributions still to pay.
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| 2021 | 2022 | 2023 | 2024 | Change 2023 → 2024 | |
|---|---|---|---|---|---|
| Revenue | € 13,117,788 | € 13,976,058 | € 12,727,652 | € 9,418,230 | ▼ 26% |
| Profit after taxes | € 855,415 | € 300,731 | € -356,535 | € 430,577 | ▲ € 787,112 |
| Equity | € 1,455,069 | € 905,801 | € 549,266 | € 700,210 | ▲ 27% |
| Total debts | € 5,391,699 | € 4,322,706 | € 4,549,694 | € 14,861,841 | ▲ 227% |
| Cash | € 3,184,881 | € 1,674,657 | € 1,697,922 | - | |
| Retained profit | € 1,295,069 | € 745,801 | € 389,266 | € 81,264 | ▼ 79% |
| Dividend | € 740,000 | € 850,000 | € 0 | € 1,675,000 | |
| Bank debt | € 88,514 | € 70,884 | € 30,933 | € 35,532 | ▲ 15% |
| Balance sheet total | € 6,846,768 | € 5,228,506 | € 5,098,960 | € 15,562,052 | ▲ 205% |
| Employees (FTE) | 25.9 | 39.3 | 37.7 | 17.5 | ▼ 20.2 |
Key figures of BBDO, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.
What happened to BBDO?
What happened at BBDO in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- OAG Belgium NV stepped down as director. NBB
- Maarten Vanthemsche stepped down as director. NBB
- Dieter Vandecappelle BV stepped down as director. NBB
- Kris Govaerts stepped down as director. NBB
- New annual accounts for financial year 2024: profit of € 430,577. Source: NBB ↗
- Maarten Vanthemsche became a director. NBB
- OAG Belgium NV became a director. NBB
- Kris Govaerts became a director. NBB
In short
From € 855,415 profit in 2021 to € 430,577 profit in 2024.
Paid € 595,798 in corporate taxes since 2021.
Best year ever: 2021, with € 855,415 profit.
Paid out € 3.3 million in dividends to the owners in total.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
The stake of Batten, Barton, Durstine en Osborn Belgium comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
BBDOThe shares are held by OAG Belgium (100%) and Batten, Barton, Durstine en Osborn Belgium (100%).
Directors
According to the 2024 annual accounts
Director · represented by Marc Van Diepen
Also active at: Batten, Barton, Durstine en Osborn Belgium, DDB, T.B.W.A., ENGAGE BBDO, Proximity BBDO, MARKETING en ENTERTAINMENT, DE VLOER, Voltage Brussels +1 more
since 2024 · until 2027
Maarten Vanthemsche
Director
since 2024 · until 2027
Director · represented by Dieter Vandecappelle
Also active at: Batten, Barton, Durstine en Osborn Belgium, DARWIN BBDO, ENGAGE BBDO, Proximity BBDO, SEMETIS
since 2022 · until 2027
Kris Govaerts
Director
Also active at: Batten, Barton, Durstine en Osborn Belgium, DDB, T.B.W.A., DARWIN BBDO, ENGAGE BBDO, E-GRAPHICS, Proximity BBDO, MARKETING en ENTERTAINMENT
since 2024 · until 2027
Shareholders
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Scheldestraat 122
1080 Sint-Jans-Molenbeek
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 2 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Website
Technologies
Hosting & Email
Email provider
Microsoft 365
Hosting
AKAMAI-ASN1, NL
Website info
Features
Security
Network
Details
- Company number
- 0429.092.663
- VAT number
- BE 0429.092.663
- Registered office
- Scheldestraat 122, 1080 Sint-Jans-Molenbeek
- Names & denominations
- BBDO
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 8 July 1986
- Peppol
- Active · Active since 19 Dec 2025
- Contact
- bbdo.be
- Activities · NACE
Activiteiten van reclamebureaus
Publiciteitsagentschappen