Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Tight liquidity NBB
Cash and receivables cover 56 % of short-term debt in 2025; threshold 65 %.
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Not on Peppol Peppol
Not registered in the Peppol network, mandatory for VAT-liable companies since 1 January 2026.
Financials
Financial year 2025
Proximity BBDO from Sint-Jans-Molenbeek, company number BE0449003201, closed financial year 2025 with a result of € 962,464 after tax. For that financial year Proximity BBDO recorded a gross margin of € 1.6 million and equity of € 343,242. Compared with financial year 2024, the result moved from € -875,227 to € 962,464. Profitable, and profit is growing. The buffer is growing. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on October 1, 2026.
€ 343,242
▲ € 962,464 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 962,464
▲ still € 875,227 loss in 2024
Profit after tax over the fiscal year.
Stays in the company
No dividend for 2025. Retained profit grew to € -81,758.
People and assets in 2025
13
▲ 5.7 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 1.1 million
▼ 38% vs 2024
€ 83,700 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 2,807
▼ 75% vs 2024
Of which on lease € 2,807.
Debts at end 2025
€ 3,001
▼ 73% vs 2024
€ 2,522 is repaid this year. At this pace the long-term loan is gone in ≈ 1 years.
€ 1.4 million
▲ 36% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 180,488
▼ 16% vs 2024
Taxes, VAT and social contributions still to pay.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Revenue | € 10,038,148 | € 6,514,808 | € 1,277,289 | - | |
| Gross margin | - | - | - | € 1,609,240 | |
| Profit after taxes | € 219,287 | € -690,812 | € -875,227 | € 962,464 | ▲ € 1.8 million |
| Equity | € 946,817 | € 256,004 | € -619,222 | € 343,242 | ▲ € 962,464 |
| Total debts | € 3,016,618 | € 2,553,698 | € 4,170,541 | € 4,528,302 | ▲ 9% |
| Cash | € 1,081,870 | € 680,721 | - | - | |
| Retained profit | € 521,817 | € -168,996 | € -1,044,222 | € -81,758 | ▲ € 962,464 |
| Dividend | € 250,000 | € 0 | € 0 | € 0 | |
| Bank debt | € 47,802 | € 27,803 | € 11,004 | € 3,001 | ▼ 73% |
| Balance sheet total | € 3,963,435 | € 2,809,703 | € 3,922,319 | € 4,871,544 | ▲ 24% |
| Employees (FTE) | 43.7 | 29 | 7.3 | 13 | ▲ 5.7 |
Key figures of Proximity BBDO, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Proximity BBDO?
What happened at Proximity BBDO in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- OAG Belgium stepped down as director. NBB
- Dieter Vandecappelle BV stepped down as director. NBB
- Kris Govaerts stepped down as director. NBB
- New annual accounts for financial year 2025: profit of € 962,464. filed late Source: NBB ↗
- Maarten Vanthemsche stepped down as director. NBB
- Maarten Vanthemsche became a director. NBB
- OAG Belgium became a director. NBB
- Kris Govaerts became a director. NBB
In short
From € 219,287 profit in 2022 to € 962,464 profit in 2025.
Paid € 154,397 in corporate taxes since 2022.
Best year ever: 2025, with € 962,464 profit.
On average € 123,800 of value added per employee in 2025.
Management
The stake of Batten, Barton, Durstine en Osborn Belgium comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
Proximity BBDOThe shares are held by OAG Belgium NV (100%) and Batten, Barton, Durstine en Osborn Belgium (100%).
Directors
According to the 2025 annual accounts
Director · represented by Marc Van Diepen
Also active at: Batten, Barton, Durstine en Osborn Belgium, DDB, T.B.W.A., BBDO, ENGAGE BBDO, Ketchum, MARKETING en ENTERTAINMENT, DE VLOER +2 more
since 2024 · until 2027
since 2024 · until 2025
Director · represented by Dieter Vandecappelle
Also active at: Batten, Barton, Durstine en Osborn Belgium, DARWIN BBDO, BBDO, ENGAGE BBDO, SEMETIS
since 2022 · until 2027
Kris Govaerts
Director
Also active at: Batten, Barton, Durstine en Osborn Belgium, DDB, T.B.W.A., DARWIN BBDO, BBDO, ENGAGE BBDO, Ketchum, E-GRAPHICS +1 more
since 2024 · until 2027
Shareholders
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Scheldestraat 122
1080 Sint-Jans-Molenbeek
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 2 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0449.003.201
- VAT number
- BE 0449.003.201
- Registered office
- Scheldestraat 122, 1080 Sint-Jans-Molenbeek
- Names & denominations
- Proximity BBDO
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 5 January 1993
- Peppol
- Not registered
- Activities · NACE
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