Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Tight liquidity NBB
Cash and receivables cover 52 % of short-term debt in 2025; threshold 65 %.
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Shrinking team NBB
FTE fell two years in a row, from 95.4 to 74.5.
Financials
Financial year 2025
T.B.W.A. from Zaventem, company number BE0414235827, closed financial year 2025 with a result of € 815,392 after tax. For that financial year T.B.W.A. recorded revenue of € 29.8 million and equity of € 570,468. Compared with financial year 2024, the result moved from € 1.8 million to € 815,392. The company is profitable. The buffer is growing. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on October 1, 2026.
€ 570,468
▲ 13% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 815,392
▼ 54% vs 2024
Profit after tax over the fiscal year.
€ 14,233
▲ 240% vs 2024
Cash and bank balances on the last day of the fiscal year.
€ 750,000 paid out
92 % of the profit went to the shareholders, mostly to OAG Belgium NV (100 % of the shares). That is where the money ends up.
People and assets in 2025
74.5
▼ 9.1 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 5.7 million
▼ 15% vs 2024
€ 76,600 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 370,210
▼ 34% vs 2024
Of which on lease € 367,303.
Debts at end 2025
€ 375,377
▼ 24% vs 2024
€ 177,440 is repaid this year. At this pace the long-term loan is gone in ≈ 2 years.
€ 6.6 million
▲ 40% vs 2024
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 78 days on average.
€ 2.1 million
▼ 36% vs 2024
Taxes, VAT and social contributions still to pay.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Revenue | € 36,685,249 | € 30,638,746 | € 32,219,588 | € 29,801,559 | ▼ 8% |
| Profit after taxes | € 966,978 | € 2,490,223 | € 1,770,984 | € 815,392 | ▼ 54% |
| Equity | € 493,869 | € 484,092 | € 505,076 | € 570,468 | ▲ 13% |
| Total debts | € 22,900,673 | € 28,314,580 | € 24,782,352 | € 28,996,312 | ▲ 17% |
| Cash | € 6,906 | € 9,001 | € 4,186 | € 14,233 | ▲ 240% |
| Retained profit | € 57,869 | € 48,092 | € 69,076 | € 134,468 | ▲ 95% |
| Dividend | € 1,050,000 | € 2,500,000 | € 1,750,000 | € 750,000 | ▼ 57% |
| Bank debt | € 565,456 | € 486,585 | € 495,458 | € 375,377 | ▼ 24% |
| Balance sheet total | € 23,394,541 | € 28,798,672 | € 25,287,428 | € 29,566,780 | ▲ 17% |
| Employees (FTE) | 106.1 | 95.4 | 83.6 | 74.5 | ▼ 9.1 |
Key figures of T.B.W.A., fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to T.B.W.A.?
What happened at T.B.W.A. in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- OAG Belgium NV stepped down as director. NBB
- Kristof Janssens stepped down as director. NBB
- Frank Marinus stepped down as director. NBB
- Kris Govaerts stepped down as director. NBB
- Bauwhaus BV stepped down as director. NBB
- F+C BV stepped down as director. NBB
- Marieke Michils stepped down as director. NBB
- Jochen De Greef stepped down as director. NBB
In short
From € 966,978 profit in 2022 to € 815,392 profit in 2025.
Paid € 2.6 million in corporate taxes since 2022.
Best year ever: 2023, with € 2.5 million profit.
Paid out € 6.1 million in dividends to the owners in total.
Management
The shares are held by OAG Belgium NV (99.9%) and TBWA International Holding EURL (0.1%).
Directors
According to the 2025 annual accounts
Vast vertegenwoordiger rechtspersoon · represented by Marc van Diepen
Also active at: Batten, Barton, Durstine en Osborn Belgium, DDB, BBDO, ENGAGE BBDO, Ketchum, Proximity BBDO, MARKETING en ENTERTAINMENT, DE VLOER +2 more
since 2020 · until 2029
Director · represented by Stephanie Vercruysse
since 2024 · until 2026
Jan Macken
Director
since 2020 · until 2025
Kristof Janssens
Director
since 2020 · until 2029
Bert Denis
Director
since 2020 · until 2025
Frank Marinus
Director
since 2020 · until 2029
Gunther Van Lany
Director
since 2020 · until 2025
Kris Govaerts
Director
Also active at: Batten, Barton, Durstine en Osborn Belgium, DDB, DARWIN BBDO, BBDO, ENGAGE BBDO, Ketchum, E-GRAPHICS, Proximity BBDO +1 more
since 2020 · until 2029
Director · represented by Nicolas De Bauw
since 2024 · until 2029
since 2024 · until 2029
Marieke Michils
Director
since 2025 · until 2029
Jochen De Greef
Director
since 2020 · until 2029
Sylvie Dewaele
Director
since 2020 · until 2026
Geert Verdonck
Director
since 2023 · until 2029
Director · represented by Sylvie Dewaele
since 2026 · until 2029
Jasper Govaerts
Director
since 2022 · until 2029
Nancy Vanlerberghe
Director
since 2020 · until 2026
Shareholders
99.9%
TBWA International Holding EURL
0.1%
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Excelsiorlaan 75-77
1930 Zaventem
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 6 companies are registered at this address.
All companies at this address →DDB same network
€ 1.9 million gross margin · 2025
Omnicom Advertising Group Belgium same network
€ 30 million revenue · 2025
MARKETING en ENTERTAINMENT same network
€ 2.1 million gross margin · 2025
Perfect Workforce
WORKING COMPANY
+1 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0414.235.827
- VAT number
- BE 0414.235.827
- Registered office
- Excelsiorlaan 75-77, 1930 Zaventem
- Names & denominations
- T.B.W.A.
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 25 April 1974
- Peppol
- Active · Active since 18 Dec 2025
- Activities · NACE
Activiteiten van reclamebureaus
Publiciteitsagentschappen