Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Tight liquidity NBB
Cash and receivables cover 42 % of short-term debt in 2025; threshold 65 %.
Financials
Financial year 2025
Omnicom Advertising Group Belgium from Zaventem, company number BE0444878226, closed financial year 2025 with a result of € 6.8 million after tax. For that financial year Omnicom Advertising Group Belgium recorded revenue of € 30 million and equity of € 23.9 million. Compared with financial year 2024, the result moved from € 10.1 million to € 6.8 million. The company is profitable. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on October 1, 2026.
€ 23.9 million
▲ 13% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 6.8 million
▼ 32% vs 2024
Profit after tax over the fiscal year.
€ 9,638
▲ 93% vs 2024
Cash and bank balances on the last day of the fiscal year.
€ 4 million paid out
58 % of the profit went to the shareholders, mostly to TBWA International Holding SARL (100 % of the shares). That is where the money ends up.
People and assets in 2025
75.6
▲ 16.8 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 6.4 million
▲ 32% vs 2024
€ 85,300 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 29,290
▲ 40% vs 2024
Of which on lease € 10,743.
Debts at end 2025
€ 11,010
▼ 22% vs 2024
€ 4,754 is repaid this year. At this pace the long-term loan is gone in ≈ 2 years.
€ 5.1 million
▲ 4% vs 2024
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 80 days on average.
€ 2.1 million
▲ 113% vs 2024
Taxes, VAT and social contributions still to pay.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Revenue | € 26,566,984 | € 16,797,037 | € 19,460,961 | € 30,045,005 | ▲ 54% |
| Profit after taxes | € 5,913,811 | € 3,988,352 | € 10,081,291 | € 6,843,139 | ▼ 32% |
| Equity | € 15,219,994 | € 13,958,346 | € 21,039,637 | € 23,865,076 | ▲ 13% |
| Total debts | € 15,713,683 | € 20,101,801 | € 22,472,970 | € 21,202,231 | ▼ 6% |
| Cash | € 5,000 | € 5,000 | € 5,000 | € 9,638 | ▲ 93% |
| Retained profit | € 3,025,649 | € 1,764,000 | € 8,845,292 | € 11,670,730 | ▲ 32% |
| Dividend | € 5,080,000 | € 5,250,000 | € 3,000,000 | € 4,000,000 | ▲ 33% |
| Bank debt | € 11,229 | € 0 | € 14,115 | € 11,010 | ▼ 22% |
| Balance sheet total | € 30,933,677 | € 34,060,147 | € 43,512,606 | € 45,067,306 | ▲ 4% |
| Employees (FTE) | 59.7 | 56.3 | 58.8 | 75.6 | ▲ 16.8 |
Key figures of Omnicom Advertising Group Belgium, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Omnicom Advertising Group Belgium?
What happened at Omnicom Advertising Group Belgium in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Marc van Diepen stepped down as director. NBB
- Kris Govaerts stepped down as director. NBB
- Erik Kellerhuis stepped down as director. NBB
- New annual accounts for financial year 2025: profit of € 6.8 million (▼ 32% vs 2024). filed late Source: NBB ↗
- Piranha Production stepped down as director. NBB
- Piranha Production became a director. NBB
- New establishment in Sint-Jans-Molenbeek. KBO
- Kris Govaerts became a director. NBB
In short
From € 5.9 million profit in 2022 to € 6.8 million profit in 2025.
Paid € 3.4 million in corporate taxes since 2022.
Best year ever: 2024, with € 10.1 million profit.
Paid out € 17.3 million in dividends to the owners in total.
Management
The shares are held by TBWA International Holding SARL (100%). It owns 100% of DDB, 100% of BBDO, 100% of Proximity BBDO, 100% of Marketing & Entertainment, 99% of TBWA and 33.3% of Omnicom Media Group itself.
Directors
According to the 2025 annual accounts
Marc van Diepen
Director
Also active at: DDB, T.B.W.A., BBDO, Ketchum, Proximity BBDO, MARKETING en ENTERTAINMENT, Omnicom Group Services Belgium
since 2022 · until 2029
Kris Govaerts
Director
Also active at: Batten, Barton, Durstine en Osborn Belgium, DDB, T.B.W.A., DARWIN BBDO, BBDO, ENGAGE BBDO, Ketchum, Proximity BBDO +1 more
since 2023 · until 2029
Director · represented by Mieke Vandewalle
since 2024 · until 2025
Erik Kellerhuis
Director
since 2023 · until 2029
Shareholders
TBWA International Holding SARL
100%
Participations
Establishments
Establishment units
Physical locations of this company
Excelsiorlaan 75-77
1930 Zaventem
Scheldestraat 122
1080 Sint-Jans-Molenbeek
Active since 1 April 2024
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 6 companies are registered at this address.
All companies at this address →DDB same network
€ 1.9 million gross margin · 2025
T.B.W.A. same network
€ 29.8 million revenue · 2025
MARKETING en ENTERTAINMENT same network
€ 2.1 million gross margin · 2025
Perfect Workforce
WORKING COMPANY
+1 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0444.878.226
- VAT number
- BE 0444.878.226
- Registered office
- Excelsiorlaan 75-77, 1930 Zaventem
- Names & denominations
- Omnicom Advertising Group Belgium · OAG Belgium
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 6 August 1991
- Peppol
- Active · Active since 18 Dec 2025
- Activities · NACE
Activiteiten van reclamebureaus