Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Negative equity NBB
More debt than assets in 1 of the last 4 fiscal years.
-
Two loss years in a row NBB
Negative result in 2023 and 2024.
-
Tight liquidity NBB
Cash and receivables cover 45 % of short-term debt in 2024; threshold 65 %.
-
Shrinking team NBB
FTE fell two years in a row, from 43.7 to 7.3.
-
Not on Peppol Peppol
Not registered in the Peppol network, mandatory for VAT-liable companies since 1 January 2026.
Financials
Financial year 2024
Proximity BBDO from Sint-Jans-Molenbeek, company number BE0449003201, closed financial year 2024 with a result of € -875,227 after tax. For that financial year Proximity BBDO recorded revenue of € 1.3 million and equity of € -619,222. Compared with financial year 2023, the result moved from € -690,812 to € -875,227. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on June 4, 2025.
€ -619,222
▼ € 875,227 vs 2023
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -875,227
▼ 27 % more loss than in 2023
Profit after tax over the fiscal year.
Loss, nothing to pay out
Reserves fell to € -1 million.
People and assets in 2024
7.3
▼ 21.7 vs 2023
Average over the fiscal year, from the social balance sheet.
€ 1.8 million
▼ 42% vs 2023
€ 242,000 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 11,051
▼ 59% vs 2023
Of which on lease € 11,051.
Debts at end 2024
€ 11,004
▼ 60% vs 2023
€ 8,003 is repaid this year. At this pace the long-term loan is gone in ≈ 1 years.
€ 1.1 million
▲ 5% vs 2023
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 146 days on average.
€ 213,790
▼ 75% vs 2023
Taxes, VAT and social contributions still to pay.
Want to see how much further we take a dossier in the Pro version? Open the free De Lijn example and give feedback →
| 2021 | 2022 | 2023 | 2024 | Change 2023 → 2024 | |
|---|---|---|---|---|---|
| Revenue | € 14,710,563 | € 10,038,148 | € 6,514,808 | € 1,277,289 | ▼ 80% |
| Profit after taxes | € 257,538 | € 219,287 | € -690,812 | € -875,227 | ▼ € 184,414 |
| Equity | € 977,530 | € 946,817 | € 256,004 | € -619,222 | ▼ € 875,227 |
| Total debts | € 3,293,144 | € 3,016,618 | € 2,553,698 | € 4,170,541 | ▲ 63% |
| Cash | € 1,192,890 | € 1,081,870 | € 680,721 | - | |
| Retained profit | € 552,530 | € 521,817 | € -168,996 | € -1,044,222 | ▼ € 875,227 |
| Dividend | € 200,000 | € 250,000 | € 0 | € 0 | |
| Bank debt | € 66,358 | € 47,802 | € 27,803 | € 11,004 | ▼ 60% |
| Balance sheet total | € 4,270,674 | € 3,963,435 | € 2,809,703 | € 3,922,319 | ▲ 40% |
| Employees (FTE) | 58 | 43.7 | 29 | 7.3 | ▼ 21.7 |
Key figures of Proximity BBDO, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.
What happened to Proximity BBDO?
What happened at Proximity BBDO in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- OAG Belgium stepped down as director. NBB
- Dieter Vandecappelle BV stepped down as director. NBB
- Kris Govaerts stepped down as director. NBB
- Maarten Vanthemsche stepped down as director. NBB
- New annual accounts for financial year 2024: loss of € 875,227. Source: NBB ↗
- Maarten Vanthemsche became a director. NBB
- OAG Belgium became a director. NBB
- Kris Govaerts became a director. NBB
In short
From € 257,538 profit in 2021 to € 875,227 loss in 2024.
Paid € 302,819 in corporate taxes since 2021.
Best year ever: 2021, with € 257,538 profit.
Paid out € 450,000 in dividends to the owners in total.
A new publication or filing at Proximity BBDO? We notify you, reason included.
Follow Proximity BBDODatabakkes Pro
Know what changes at your customers, suppliers and competitors. Without reading an annual account.
- Follow them in one folder Every company in your folder gets this full dossier: household book, all fiscal years, benchmark against companies of the same size.
- We alert you, with the reason New annual account, Official Gazette publication or status change: you get what changed and where it says so.
- In bulk too, and in ChatGPT and Claude Upload your customer list and get the warning signs back per company. Or ask in your own AI assistant, with this register as the source.
Databakkes Pro is being built. Sign up now and you are first in line for an invitation, with a month to try without a credit card.
De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
The stake of Batten, Barton, Durstine en Osborn Belgium comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
Proximity BBDOThe shares are held by OAG Belgium NV (100%) and Batten, Barton, Durstine en Osborn Belgium (100%).
Directors
According to the 2024 annual accounts
Director · represented by Marc Van Diepen
Also active at: Batten, Barton, Durstine en Osborn Belgium, DDB, T.B.W.A., BBDO, ENGAGE BBDO, MARKETING en ENTERTAINMENT, DE VLOER, Voltage Brussels +1 more
since 2024 · until 2027
since 2024 · until 2026
Director · represented by Dieter Vandecappelle
Also active at: Batten, Barton, Durstine en Osborn Belgium, DARWIN BBDO, BBDO, ENGAGE BBDO, SEMETIS
since 2022 · until 2027
Kris Govaerts
Director
Also active at: Batten, Barton, Durstine en Osborn Belgium, DDB, T.B.W.A., DARWIN BBDO, BBDO, ENGAGE BBDO, E-GRAPHICS, MARKETING en ENTERTAINMENT
since 2024 · until 2027
Shareholders
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Scheldestraat 122
1080 Sint-Jans-Molenbeek
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 2 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0449.003.201
- VAT number
- BE 0449.003.201
- Registered office
- Scheldestraat 122, 1080 Sint-Jans-Molenbeek
- Names & denominations
- Proximity BBDO
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 5 January 1993
- Peppol
- Not registered
- Activities · NACE
Activiteiten van reclamebureaus
Overige advisering in verband met programmatuur en levering van programmatuur
Ontwerpen van computerprogramma’s
Publiciteitsagentschappen
Ontwerpen en programmeren van computerprogramma's