Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Busy address KBO
81 other companies have their registered office at the same address; threshold 10.
Financials
Financial year 2025
WPP Belgium SSC from Sint-Joost-ten-Node, company number BE0725835459, closed financial year 2025 with a result of € 21,114 after tax. For that financial year WPP Belgium SSC recorded revenue of € 840,000 and equity of € 33,200. Compared with financial year 2024, the result moved from € -868 to € 21,114. Profitable, and profit is growing. The buffer is growing. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on April 1, 2026.
€ 33,200
▲ 175% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 21,114
▲ still € 868 loss in 2024
Profit after tax over the fiscal year.
Stays in the company
No dividend for 2025. Retained profit grew to € 14,650.
People and assets in 2025
6.4
▲ 4.9 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 709,774
▲ € 542,769 vs 2024
€ 110,900 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 2,574
Book value of vehicles, furniture and equipment.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 12,948
▼ 38% vs 2024
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 58 days on average.
€ 223,585
▲ € 170,577 vs 2024
Taxes, VAT and social contributions still to pay.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Revenue | - | - | € 197,662 | € 840,000 | ▲ € 642,338 |
| Gross margin | € -256 | € -6,813 | - | - | |
| Profit after taxes | € -8,482 | € -5,596 | € -868 | € 21,114 | ▲ € 21,982 |
| Equity | € 30,028 | € 12,954 | € 12,086 | € 33,200 | ▲ 175% |
| Total debts | € 21,320 | € 7,695 | € 74,091 | € 236,572 | ▲ 219% |
| Cash | € 48,007 | € 15,692 | - | - | |
| Retained profit | € 11,478 | € -5,596 | € -6,464 | € 14,650 | ▲ € 21,114 |
| Dividend | € 0 | € 11,478 | € 0 | € 0 | |
| Balance sheet total | € 51,348 | € 20,649 | € 86,177 | € 269,772 | ▲ 213% |
| Employees (FTE) | - | - | 1.5 | 6.4 | ▲ 4.9 |
Key figures of WPP Belgium SSC, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to WPP Belgium SSC?
What happened at WPP Belgium SSC in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: profit of € 21,114. Source: NBB ↗
- Cédric Van Kan stepped down as director. NBB
- Véronique Freymann became a director. NBB
- Thierry Lenders became a director. NBB
- Cédric Van Kan became a director. NBB
- New establishment in Sint-Joost-ten-Node. KBO
- Start of the company according to the CBE. KBO
In short
From € 8,482 loss in 2022 to € 21,114 profit in 2025.
Paid € 15,246 in corporate taxes since 2022.
Best year ever: 2025, with € 21,114 profit.
Paid out € 11,478 in dividends to the owners in total.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind WPP Belgium SSC are Véronique Freymann and Thierry Lenders. The shares are held by WPP GROUP SERVICES SNC (100%).
Directors
According to the 2025 annual accounts
since 2023
Thierry Lenders
Director
Also active at: MindShare, WPP GROUP SERVICES, WAVEMAKER, WPP Holdings Brussels, GROUPM BELGIUM, EssenceMediacom Belgium
since 2023
since 2023 · until 2026
Shareholders
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Victoria Reginaplantsoen 1
1210 Sint-Joost-ten-Node
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 81 companies are registered at this address.
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What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0725.835.459
- VAT number
- BE 0725.835.459
- Registered office
- Victoria Reginaplantsoen 1, 1210 Sint-Joost-ten-Node
- Names & denominations
- WPP Belgium SSC
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 29 April 2019
- Peppol
- Active · Active since 26 Mar 2025
- Activities · NACE
Activiteiten van reclamebureaus