What does MindShare do?

MindShare is an advertising agency in Sint-Joost-ten-Node. Public Limited, started on 17 September 1985, 1 establishment.

What is the address of MindShare?

The registered office of MindShare is located at Victoria Reginaplantsoen 1, 1210 Sint-Joost-ten-Node.

Is MindShare still active?

Yes. According to the CBE (29 October 2026) MindShare is active, legal situation “Normale toestand”, started on 17 September 1985.

Is MindShare registered on Peppol?

Yes, MindShare is registered on the Peppol network with ID 0208:0427832356.

What is the enterprise number of MindShare?

The enterprise number of MindShare is BE0427832356.

When was MindShare founded?

MindShare was founded on 17 September 1985.

Who are the directors of MindShare?

According to the 2025 annual accounts, the directors of MindShare are: Els Thielemans, Matthijs Brouwer, Gino Baeck, Suzanne Stroobants, Thierry Brynaert, Thierry Lenders.

Is MindShare a reliable company?

Databakkes does not pass judgement; this is what the sources say: Active according to the CBE since 17 September 1985; 5 annual accounts filed, latest fiscal year 2025; 6 directors known from the annual account.

How much profit did MindShare make in 2025?

MindShare recorded a loss after taxes of € 1,051,903 in financial year 2025.

What is the revenue of MindShare?

In its most recent annual accounts (2025), MindShare reported revenue of € 161,009,280.

How much does an employee at MindShare earn?

The average wage cost per full-time employee at MindShare was € 91,800 in 2025: staff costs of € 6.6 million for 72 FTE, according to the annual account at the National Bank. That is the employer's cost, not net pay.

How many employees does MindShare have?

According to the 2025 annual accounts, MindShare has 72 full-time equivalents (FTE).

MindShare (Public Limited) - Sint-Joost-ten-Node

Dossier MindShare, printed on 29 October 2026 from databakkes.be/en/0427832356/mindshare. Sources: CBE, National Bank of Belgium, Belgian Official Gazette.

Warning lights

Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.

Negative equity NBB

More debt than assets in 1 of the last 4 fiscal years.
Busy address KBO

81 other companies have their registered office at the same address; threshold 10.

Financials

Financial year 2025

MindShare from Sint-Joost-ten-Node, company number BE0427832356, closed financial year 2025 with a result of € -1.1 million after tax. For that financial year MindShare recorded revenue of € 161 million and equity of € -77,733. Compared with financial year 2024, the result moved from € 925,157 to € -1.1 million. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on July 13, 2026.

What it is worth Caution

€ -77,733

▼ € 1.1 million vs 2024

Assets minus debts, by the books. What is left if everything were sold and paid today.

Loss Caution

€ -1.1 million

▼ still € 925,157 profit in 2024

Profit after tax over the fiscal year.

Cash in the bank

€ 35,394

▼ 75% vs 2024

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Caution

Loss, nothing to pay out

Reserves fell to € -139,706.

People and assets in 2025

Full-time equivalents

▲ 0.7 vs 2024

Average over the fiscal year, from the social balance sheet.

Wage cost Staff costs are payroll only. Director pay sits with services and miscellaneous goods: € 7.1 million in 2025, together with rent, insurance, accountants and other services. The accounts do not split that further.

€ 6.6 million

▲ 14% vs 2024

€ 91,800 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.

Debts at end 2025

Bank debt

None

No bank loans on the last day of the fiscal year.

Owed to suppliers

€ 36.2 million

▲ 24% vs 2024

Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 85 days on average.

Taxes and wages

€ 1.1 million

▲ 4% vs 2024

Taxes, VAT and social contributions still to pay.

Key figures per fiscal year Download key figures (CSV)
	2022	2023	2024	2025	Change 2024 → 2025
Revenue	€ 131,793,949 Revenue 2022: € 131,793,949 First fiscal year in the series	€ 147,570,125 Revenue 2023: € 147,570,125 ▲ 12% vs 2022 (€ 131,793,949) Favourable step	€ 176,570,461 Revenue 2024: € 176,570,461 ▲ 20% vs 2023 (€ 147,570,125) Favourable step	€ 161,009,280 Revenue 2025: € 161,009,280 ▼ 9% vs 2024 (€ 176,570,461) Unfavourable step	▼ 9%
Profit after taxes	€ 434,258 Profit after taxes 2022: € 434,258 First fiscal year in the series	€ 412,453 Profit after taxes 2023: € 412,453 ▼ 5% vs 2022 (€ 434,258) Unfavourable step	€ 925,157 Profit after taxes 2024: € 925,157 ▲ 124% vs 2023 (€ 412,453) Favourable step	€ -1,051,903 Profit after taxes 2025: € -1,051,903 ▼ € 2 million vs 2024 (€ 925,157) Unfavourable step	▼ € 2 million
Equity	€ 3,636,560 Equity 2022: € 3,636,560 First fiscal year in the series	€ 2,549,013 Equity 2023: € 2,549,013 ▼ 30% vs 2022 (€ 3,636,560) Unfavourable step	€ 974,170 Equity 2024: € 974,170 ▼ 62% vs 2023 (€ 2,549,013) Unfavourable step	€ -77,733 Equity 2025: € -77,733 ▼ € 1.1 million vs 2024 (€ 974,170) Unfavourable step	▼ € 1.1 million
Total debts	€ 61,567,956 Total debts 2022: € 61,567,956 First fiscal year in the series	€ 79,740,908 Total debts 2023: € 79,740,908 ▲ 30% vs 2022 (€ 61,567,956) Unfavourable step	€ 74,390,513 Total debts 2024: € 74,390,513 ▼ 7% vs 2023 (€ 79,740,908) Favourable step	€ 67,746,468 Total debts 2025: € 67,746,468 ▼ 9% vs 2024 (€ 74,390,513) Favourable step	▼ 9%
Cash	€ 1,234,036 Cash 2022: € 1,234,036 First fiscal year in the series	-	€ 142,146 Cash 2024: € 142,146 First fiscal year in the series	€ 35,394 Cash 2025: € 35,394 ▼ 75% vs 2024 (€ 142,146) Unfavourable step	▼ 75%
Retained profit	€ 3,574,587 Retained profit 2022: € 3,574,587 First fiscal year in the series	€ 2,487,040 Retained profit 2023: € 2,487,040 ▼ 30% vs 2022 (€ 3,574,587) Unfavourable step	€ 912,197 Retained profit 2024: € 912,197 ▼ 63% vs 2023 (€ 2,487,040) Unfavourable step	€ -139,706 Retained profit 2025: € -139,706 ▼ € 1.1 million vs 2024 (€ 912,197) Unfavourable step	▼ € 1.1 million
Dividend	€ 0 Dividend 2022: € 0 First fiscal year in the series	€ 1,500,000 Dividend 2023: € 1,500,000 Unchanged (€ 0) Unchanged	€ 2,500,000 Dividend 2024: € 2,500,000 ▲ 67% vs 2023 (€ 1,500,000) Unchanged	€ 0 Dividend 2025: € 0 ▼ 100% vs 2024 (€ 2,500,000) Unchanged	▼ 100%
Bank debt	€ 0 Bank debt 2022: € 0 First fiscal year in the series	€ 684 Bank debt 2023: € 684 Unchanged (€ 0) Unfavourable step	€ 0 Bank debt 2024: € 0 ▼ 100% vs 2023 (€ 684) Favourable step	€ 0 Bank debt 2025: € 0 Unchanged (€ 0) Unchanged
Balance sheet total	€ 65,204,516 Balance sheet total 2022: € 65,204,516 First fiscal year in the series	€ 82,289,921 Balance sheet total 2023: € 82,289,921 ▲ 26% vs 2022 (€ 65,204,516) Unchanged	€ 75,364,683 Balance sheet total 2024: € 75,364,683 ▼ 8% vs 2023 (€ 82,289,921) Unchanged	€ 69,135,353 Balance sheet total 2025: € 69,135,353 ▼ 8% vs 2024 (€ 75,364,683) Unchanged	▼ 8%
Employees (FTE)	67.3 Employees (FTE) 2022: 67.3 First fiscal year in the series	65.5 Employees (FTE) 2023: 65.5 ▼ 1.8 vs 2022 (67.3) Unchanged	71.3 Employees (FTE) 2024: 71.3 ▲ 5.8 vs 2023 (65.5) Unchanged	72 Employees (FTE) 2025: 72 ▲ 0.7 vs 2024 (71.3) Unchanged	▲ 0.7

Key figures of MindShare, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.

What happened to MindShare?

What happened at MindShare in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

2030 Els Thielemans stepped down as director. NBB
2030 Matthijs Brouwer stepped down as director. NBB
2030 Suzanne Stroobants stepped down as director. NBB
2030 Thierry Brynaert stepped down as director. NBB
2030 Thierry Lenders stepped down as director. NBB
Jul 13, 2026 New annual accounts for financial year 2025: loss of € 1.1 million (▼ € 2 million vs 2024). Source: NBB ↗
2025 Gino Baeck stepped down as director. NBB
2025 Els Thielemans became a director. NBB

In short

From € 434,258 profit in 2022 to € 1.1 million loss in 2025.

Paid € 841,924 in corporate taxes since 2022.

Best year ever: 2024, with € 925,157 profit.

Paid out € 4 million in dividends to the owners in total.

Original PDFs at the National Bank ↗

Management

Directors

According to the 2025 annual accounts

Els Thielemans

Director

Also active at: WAVEMAKER, WPP Media Belgium, EssenceMediacom Belgium

since 2025 · until 2030

Matthijs Brouwer

Director

Also active at: WAVEMAKER

since 2025 · until 2030

Gino Baeck

Managing director

Also active at: WPP Media Belgium, EssenceMediacom Belgium

since 2018 · until 2025

Suzanne Stroobants

Director

Also active at: WAVEMAKER, WPP Media Belgium, EssenceMediacom Belgium

since 2025 · until 2030

Thierry Brynaert

Director

Also active at: WPP Media Belgium, EssenceMediacom Belgium

since 2025 · until 2030

Thierry Lenders

Director

Also active at: WPP GROUP SERVICES, WAVEMAKER, WPP Holdings Brussels, WPP Belgium SSC, GROUPM BELGIUM, EssenceMediacom Belgium

since 2018 · until 2030

Establishments

Establishment units

Physical locations of this company

Registered office

Victoria Reginaplantsoen 1

1210 Sint-Joost-ten-Node

Who else lives here?

A building full of entrepreneurs or one very busy letterbox? Another 81 companies are registered at this address.

All companies at this address →

UniCredit

OGILVY SOCIAL LAB

€ 34.3 million revenue · 2025

Mutuelle Victoria Regina

CommPass

WPP GROUP SERVICES same network

€ 10.6 million revenue · 2025

+76 more

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Details

Company number

0427.832.356

VAT number

BE 0427.832.356

Registered office

Victoria Reginaplantsoen 1, 1210 Sint-Joost-ten-Node

Names & denominations

MindShare

Enterprise type

Rechtspersoon

Legal form

Public limited company

Legal situation

Normale toestand

Start date

17 September 1985

Peppol

Active · Active since 15 Feb 2026

Activities · NACE

Activiteiten van reclamebureaus

Publiciteitsagentschappen

View on CBE Public ↗ Annual accounts (NBB) ↗

MindShare

Warning lights

Financials

What happened to MindShare?

Management

Directors

Establishments

Establishment units

Who else lives here?

Details

Frequently asked questions