Active · per the CBE, 2 October 2026

RICE POTATO

BE0689848360

Rechtspersoon Private limited company 1 establishment

RICE POTATO is an advertising agency in Leuven. Private Limited, started on 6 February 2018, 1 establishment.

Groenstraat 23, 3001 Leuven

Behind the company: LUC SHIH, HANNE DEHEEGHER.

Active for

8 year, 7 months

Financials

Financial year 2024

RICE POTATO from Leuven, company number BE0689848360, closed financial year 2024 with a result of € 6,173 after tax. For that financial year RICE POTATO recorded a gross margin of € 32,803 and equity of € 73,408. Compared with financial year 2023, the result moved from € 12,312 to € 6,173. The company is profitable. The buffer is growing. Debts are under control. The most recent annual accounts were filed with the National Bank of Belgium on July 1, 2025.

What it is worth Growing

€ 73,408

▲ 9% vs 2023

Assets minus debts, by the books. What is left if everything were sold and paid today.

Profit Healthy

€ 6,173

▼ 50% vs 2023

Profit after tax over the fiscal year.

Cash in the bank

€ 46,787

▲ 13% vs 2023

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Growing

Stays in the company

No dividend for 2024. Retained profit grew to € 67,208.

People and assets in 2024

Wage cost

€ 6,171

▲ 14% vs 2023

Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.

Vehicles and equipment

€ 3,252

▲ 119% vs 2023

Book value of vehicles, furniture and equipment.

Debts at end 2024

Bank debt ≈ 5 years to go

€ 114,151

▼ 5% vs 2023

€ 22,294 is repaid this year. At this pace the long-term loan is gone in ≈ 5 years.

Owed to suppliers

€ 5,906

▲ 201% vs 2023

Supplier invoices still open on the last day of the fiscal year.

Taxes and wages

€ 9,303

▼ 34% vs 2023

Taxes, VAT and social contributions still to pay.

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Key figures per fiscal year Download key figures (CSV)
2021202220232024Change 2023 → 2024
Gross margin € 59,335 € 47,665 € 41,011 € 32,803 ▼ 20%
Profit after taxes € 23,456 € 17,235 € 12,312 € 6,173 ▼ 50%
Equity € 37,687 € 54,922 € 67,235 € 73,408 ▲ 9%
Total debts € 221,588 € 191,720 € 153,084 € 136,973 ▼ 11%
Cash € 68,183 € 50,710 € 41,269 € 46,787 ▲ 13%
Retained profit € 31,487 € 48,722 € 61,035 € 67,208 ▲ 10%
Bank debt € 135,735 € 127,036 € 120,649 € 114,151 ▼ 5%
Balance sheet total € 259,276 € 246,642 € 220,319 € 210,381 ▼ 5%

Key figures of RICE POTATO, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.

What happened to RICE POTATO?

What happened at RICE POTATO in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

  • New annual accounts for financial year 2024: profit of € 6,173 (▼ 50% vs 2023). Source: NBB ↗
  • New establishment in Leuven. KBO
  • Start of the company according to the CBE. KBO

In short

From € 23,456 profit in 2021 to € 6,173 profit in 2024.

Paid € 29,853 in corporate taxes since 2021.

Best year ever: 2021, with € 23,456 profit.

Management

LUC SHIH HANNE DEHEEGHER
RICE POTATO

Behind RICE POTATO are LUC SHIH and HANNE DEHEEGHER.

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Directors

According to the 2024 annual accounts

LUC SHIH

Director

HANNE DEHEEGHER

Director

Establishments

Establishment units

Physical locations of this company

Registered office

Groenstraat 23

3001 Leuven

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Details

Company number
0689.848.360
VAT number
BE 0689.848.360
Registered office
Groenstraat 23, 3001 Leuven
Names & denominations
RICE POTATO
Enterprise type
Rechtspersoon
Legal form
Private limited company
Legal situation
Normale toestand
Start date
6 February 2018
Peppol
Active · Active since 28 Feb 2025
Activities · NACE

Activiteiten van reclamebureaus

Productie van video en film, muv bioscoop- en televisiefilms

Prepress- en premediadiensten

Beoefening van uitvoerende kunsten door zelfstandig werkende artiesten

Frequently asked questions

What does RICE POTATO do?
RICE POTATO is an advertising agency in Leuven. Private Limited, started on 6 February 2018, 1 establishment.
What is the address of RICE POTATO?
The registered office of RICE POTATO is located at Groenstraat 23, 3001 Leuven.
Is RICE POTATO still active?
Yes. According to the CBE (2 October 2026) RICE POTATO is active, legal situation “Normale toestand”, started on 6 February 2018.
Is RICE POTATO registered on Peppol?
Yes, RICE POTATO is registered on the Peppol network with ID 0208:0689848360.
What is the enterprise number of RICE POTATO?
The enterprise number of RICE POTATO is BE0689848360.
When was RICE POTATO founded?
RICE POTATO was founded on 6 February 2018.