What does RICE POTATO do?

RICE POTATO is an advertising agency in Leuven. Private Limited, started on 6 February 2018, 1 establishment.

What is the address of RICE POTATO?

The registered office of RICE POTATO is located at Groenstraat 23, 3001 Leuven.

Is RICE POTATO still active?

Yes. According to the CBE (15 November 2026) RICE POTATO is active, legal situation “Normale toestand”, started on 6 February 2018.

Is RICE POTATO registered on Peppol?

Yes, RICE POTATO is registered on the Peppol network with ID 0208:0689848360.

What is the enterprise number of RICE POTATO?

The enterprise number of RICE POTATO is BE0689848360.

When was RICE POTATO founded?

RICE POTATO was founded on 6 February 2018.

Who are the directors of RICE POTATO?

According to the 2024 annual accounts, the directors of RICE POTATO are: LUC SHIH, HANNE DEHEEGHER.

Is RICE POTATO a reliable company?

Databakkes does not pass judgement; this is what the sources say: Active according to the CBE since 6 February 2018; 4 annual accounts filed, latest fiscal year 2024; 2 directors known from the annual account; 1 events from the Belgian Official Gazette processed.

How much profit did RICE POTATO make in 2024?

RICE POTATO posted a profit after taxes of € 6,173 in financial year 2024.

What is the revenue of RICE POTATO?

As a small company, RICE POTATO is not required to publish revenue in its annual accounts. In financial year 2024, its added value was € 32,803.

RICE POTATO (Private Limited) - Leuven - BE0689848360

Dossier RICE POTATO, printed on 15 November 2026 from databakkes.be/en/0689848360/rice-potato. Sources: CBE, National Bank of Belgium, Belgian Official Gazette.

Financials

Financial year 2024

RICE POTATO from Leuven, company number BE0689848360, closed financial year 2024 with a result of € 6,173 after tax. For that financial year RICE POTATO recorded a gross margin of € 32,803 and equity of € 73,408. Compared with financial year 2023, the result moved from € 12,312 to € 6,173. The company is profitable. The buffer is growing. Debts are under control. The most recent annual accounts were filed with the National Bank of Belgium on July 1, 2025.

What it is worth Growing

€ 73,408

▲ 9% vs 2023

Assets minus debts, by the books. What is left if everything were sold and paid today.

Profit Healthy

€ 6,173

▼ 50% vs 2023

Profit after tax over the fiscal year.

Cash in the bank

€ 46,787

▲ 13% vs 2023

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Growing

Stays in the company

No dividend for 2024. Retained profit grew to € 67,208.

People and assets in 2024

Wage cost

€ 6,171

▲ 14% vs 2023

Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.

Vehicles and equipment

€ 3,252

▲ 119% vs 2023

Book value of vehicles, furniture and equipment.

Debts at end 2024

Bank debt ≈ 5 years to go

€ 114,151

▼ 5% vs 2023

€ 22,294 is repaid this year. At this pace the long-term loan is gone in ≈ 5 years.

Owed to suppliers

€ 5,906

▲ 201% vs 2023

Supplier invoices still open on the last day of the fiscal year.

Taxes and wages

€ 9,303

▼ 34% vs 2023

Taxes, VAT and social contributions still to pay.

Key figures per fiscal year
	2021	2022	2023	2024	Change 2023 → 2024
Gross margin	€ 59,335 Gross margin 2021: € 59,335 First fiscal year in the series	€ 47,665 Gross margin 2022: € 47,665 ▼ 20% vs 2021 (€ 59,335) Unfavourable step	€ 41,011 Gross margin 2023: € 41,011 ▼ 14% vs 2022 (€ 47,665) Unfavourable step	€ 32,803 Gross margin 2024: € 32,803 ▼ 20% vs 2023 (€ 41,011) Unfavourable step	▼ 20%
Profit after taxes	€ 23,456 Profit after taxes 2021: € 23,456 First fiscal year in the series	€ 17,235 Profit after taxes 2022: € 17,235 ▼ 27% vs 2021 (€ 23,456) Unfavourable step	€ 12,312 Profit after taxes 2023: € 12,312 ▼ 29% vs 2022 (€ 17,235) Unfavourable step	€ 6,173 Profit after taxes 2024: € 6,173 ▼ 50% vs 2023 (€ 12,312) Unfavourable step	▼ 50%
Equity	€ 37,687 Equity 2021: € 37,687 First fiscal year in the series	€ 54,922 Equity 2022: € 54,922 ▲ 46% vs 2021 (€ 37,687) Favourable step	€ 67,235 Equity 2023: € 67,235 ▲ 22% vs 2022 (€ 54,922) Favourable step	€ 73,408 Equity 2024: € 73,408 ▲ 9% vs 2023 (€ 67,235) Favourable step	▲ 9%
Total debts	€ 221,588 Total debts 2021: € 221,588 First fiscal year in the series	€ 191,720 Total debts 2022: € 191,720 ▼ 13% vs 2021 (€ 221,588) Favourable step	€ 153,084 Total debts 2023: € 153,084 ▼ 20% vs 2022 (€ 191,720) Favourable step	€ 136,973 Total debts 2024: € 136,973 ▼ 11% vs 2023 (€ 153,084) Favourable step	▼ 11%
Cash	€ 68,183 Cash 2021: € 68,183 First fiscal year in the series	€ 50,710 Cash 2022: € 50,710 ▼ 26% vs 2021 (€ 68,183) Unfavourable step	€ 41,269 Cash 2023: € 41,269 ▼ 19% vs 2022 (€ 50,710) Unfavourable step	€ 46,787 Cash 2024: € 46,787 ▲ 13% vs 2023 (€ 41,269) Favourable step	▲ 13%
Retained profit	€ 31,487 Retained profit 2021: € 31,487 First fiscal year in the series	€ 48,722 Retained profit 2022: € 48,722 ▲ 55% vs 2021 (€ 31,487) Favourable step	€ 61,035 Retained profit 2023: € 61,035 ▲ 25% vs 2022 (€ 48,722) Favourable step	€ 67,208 Retained profit 2024: € 67,208 ▲ 10% vs 2023 (€ 61,035) Favourable step	▲ 10%
Bank debt	€ 135,735 Bank debt 2021: € 135,735 First fiscal year in the series	€ 127,036 Bank debt 2022: € 127,036 ▼ 6% vs 2021 (€ 135,735) Favourable step	€ 120,649 Bank debt 2023: € 120,649 ▼ 5% vs 2022 (€ 127,036) Favourable step	€ 114,151 Bank debt 2024: € 114,151 ▼ 5% vs 2023 (€ 120,649) Favourable step	▼ 5%
Balance sheet total	€ 259,276 Balance sheet total 2021: € 259,276 First fiscal year in the series	€ 246,642 Balance sheet total 2022: € 246,642 ▼ 5% vs 2021 (€ 259,276) Unchanged	€ 220,319 Balance sheet total 2023: € 220,319 ▼ 11% vs 2022 (€ 246,642) Unchanged	€ 210,381 Balance sheet total 2024: € 210,381 ▼ 5% vs 2023 (€ 220,319) Unchanged	▼ 5%

By gross margin, RICE POTATO ranks 6th of 13 companies with main activity “Activiteiten van reclamebureaus” in Leuven that publish figures (fiscal year 2024).

Key figures of RICE POTATO, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.

Ask about RICE POTATO the way you would ask their accountant.

Answers from the filed annual accounts, the Belgian Official Gazette and the CBE register.

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What happened to RICE POTATO?

What happened at RICE POTATO in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

Jul 1, 2025 New annual accounts for financial year 2024: profit of € 6,173 (▼ 50% vs 2023). Source: NBB ↗
Feb 8, 2018 Incorporation, published in the Gazette. Source: Staatsblad ↗
Feb 6, 2018 New establishment in Leuven. KBO

In short

From € 23,456 profit in 2021 to € 6,173 profit in 2024.

Paid € 29,853 in corporate taxes since 2021.

Best year ever: 2021, with € 23,456 profit.

Original PDFs at the National Bank ↗

Management

LUC SHIH HANNE DEHEEGHER

RICE POTATO

Behind RICE POTATO are LUC SHIH and HANNE DEHEEGHER.

Directors

According to the 2024 annual accounts

LUC SHIH

Director

HANNE DEHEEGHER

Director

Establishments

Establishment units

Physical locations of this company

Registered office

Groenstraat 23

3001 Leuven

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Similar companies in Leuven

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Shareholders according to the Official Gazette deeds

Who contributed at incorporation and at capital increases, with the deed as source. Later share transfers are not published in the Gazette.

Incorporation

8 February 2018 Source: Deed ↗

SHIH Luc Ming Fong(oprichter) 50%
DEHEEGHER Hanne Jeannine Rita(oprichter) 50%

Details

Company number

0689.848.360

VAT number

BE 0689.848.360

Registered office

Groenstraat 23, 3001 Leuven

Names & denominations

RICE POTATO

Enterprise type

Rechtspersoon

Legal form

Private limited company

Legal situation

Normale toestand

Start date

6 February 2018

Peppol

Active · Active since 28 Feb 2025

Activities · NACE

Activiteiten van reclamebureaus

Productie van video en film, muv bioscoop- en televisiefilms

Prepress- en premediadiensten

Beoefening van uitvoerende kunsten door zelfstandig werkende artiesten

View on CBE Public ↗ Annual accounts (NBB) ↗

RICE POTATO

Financials

Ask about RICE POTATO the way you would ask their accountant.

What happened to RICE POTATO?

Management

Directors

Establishments

Establishment units

Similar companies in Leuven

Shareholders according to the Official Gazette deeds

Details

Frequently asked questions