Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Negative equity NBB
More debt than assets in 4 of the last 4 fiscal years.
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Two loss years in a row NBB
Negative result in 2024 and 2025.
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Tight liquidity NBB
Cash and receivables cover 38 % of short-term debt in 2025; threshold 65 %.
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Board fully replaced NBB
No director from three years ago is still active according to annual account 2025.
Financials
Financial year 2025
NATIVE NATION from Vilvoorde, company number BE0651632241, closed financial year 2025 with a result of € -114,755 after tax. For that financial year NATIVE NATION recorded a gross margin of € 527,691 and equity of € -1.1 million. Compared with financial year 2024, the result moved from € -172,023 to € -114,755. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on June 11, 2026.
€ -1.1 million
▼ € 114,755 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -114,755
▲ 33 % less loss than in 2024
Profit after tax over the fiscal year.
€ 3,340
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -1.3 million.
People and assets in 2025
8.5
▲ 1 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 591,319
▲ 8% vs 2024
€ 69,600 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 544,878
▲ 12% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 162,031
▼ 15% vs 2024
Taxes, VAT and social contributions still to pay.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 171,611 | € 444,827 | € 426,211 | € 527,691 | ▲ 24% |
| Profit after taxes | € -343,780 | € -123,169 | € -172,023 | € -114,755 | ▲ € 57,268 |
| Equity | € -671,326 | € -794,495 | € -966,518 | € -1,081,274 | ▼ € 114,755 |
| Total debts | € 1,103,725 | € 1,311,823 | € 2,187,956 | € 1,763,079 | ▼ 19% |
| Cash | € 419 | - | - | € 3,340 | |
| Retained profit | € -879,676 | € -1,002,845 | € -1,174,868 | € -1,289,624 | ▼ € 114,755 |
| Balance sheet total | € 432,399 | € 517,327 | € 1,221,437 | € 681,806 | ▼ 44% |
| Employees (FTE) | 8.1 | 7.8 | 7.5 | 8.5 | ▲ 1 |
Key figures of NATIVE NATION, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to NATIVE NATION?
What happened at NATIVE NATION in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Kenny Henderyckx stepped down as director. NBB
- New annual accounts for financial year 2025: loss of € 114,755. Source: NBB ↗
- Jeroen Bronselaer became a director. NBB
- Kenny Henderyckx became a director. NBB
- New establishment in Vilvoorde. KBO
- Start of the company according to the CBE. KBO
In short
From € 343,780 loss in 2022 to € 114,755 loss in 2025.
Paid € 3,648 in corporate taxes since 2022.
On average € 62,100 of value added per employee in 2025.
A new publication or filing at NATIVE NATION? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind NATIVE NATION is Jeroen Bronselaer. The shares are held by Play Media NV (100%).
Directors
According to the 2025 annual accounts
Jeroen Bronselaer
Director
since 2026
since 2023 · until 2029
Shareholders
100%
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Harensesteenweg 224
1800 Vilvoorde
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 1 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Website
Technologies
Hosting & Email
Email provider
Google Workspace
Hosting
GOOGLE-CLOUD-PLATFORM - Google LLC, US
Domain
Domain
nativenation.eu
Registrar
Registrar.eu
Website info
Features
Security
Details
- Company number
- 0651.632.241
- VAT number
- BE 0651.632.241
- Registered office
- Harensesteenweg 224, 1800 Vilvoorde
- Names & denominations
- NATIVE NATION
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 5 April 2016
- Peppol
- Active · Active since 1 Jan 2001
- Contact
- nativenation.eu
- Activities · NACE
Activiteiten van reclamebureaus
Ontwerpen van computerprogramma’s
Ontwerpen en programmeren van computerprogramma's
Computerinfrastructuur, gegevensverwerking, hosting en aanverwante activiteiten
Organisatie van congressen en beurzen
Activiteiten van webportalen
Mediarepresentatie
Gegevensverwerking, webhosting en aanverwante activiteiten
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