Financials
Financial year 2025
Worth noting
- A loss two years in a row.
- Little cash and receivables against the short-term debts.
Revenue
€ 109.8 million
▲ 1% vs 2024
Profit
Caution€ -9.4 million
▼ 26% vs 2024
Debts
Low€ 50.3 million
▼ 47% vs 2024
Play Media from Vilvoorde, company number BE0473307540, closed financial year 2025 with a result of € -9.4 million after tax. For that financial year Play Media recorded revenue of € 109.8 million and equity of € 42.5 million. Compared with financial year 2024, the result moved from € -7.5 million to € -9.4 million. The company made a loss. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on June 11, 2026.
What happened at Play Media?
What happened at Play Media in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Jeroen Bronselaer stepped down as director. NBB
- Wim Tack stepped down as director. NBB
- New annual accounts for financial year 2025: loss of € 9.4 million. Source: NBB ↗
- Silvia Brady became a director. NBB
- Jeroen Bronselaer became a director. NBB
- Wim Tack became a director. NBB
- New establishment in Antwerpen. KBO
- New establishment in Vilvoorde. KBO
In short
From € 1.2 million loss in 2021 to € 9.4 million loss in 2025.
Paid € 104,564 in corporate taxes since 2021.
Best year ever: 2022, with € 32,605 profit.
Pays suppliers within 159 days on average.
A new publication or filing at Play Media? We notify you, reason included.
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History
Every financial year, as far back as the National Bank goes.
Buffer
How long does the company survive without income?
Credit limit
Indicative credit limit, computed from the real figures.
Alerts
News about who you follow, reason included.
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Management
Behind Play Media is Silvia Brady. The shares are held by Telenet group NV (100%). It owns 100% of Native Nation itself.
Directors
According to the 2025 annual accounts
Silvia Brady
Director
since 2026
Jeroen Bronselaer
Director
since 2024 · until 2027
Wim Tack
Director
Also active at: DECOR-OYENBRUG, Centrum Ronde van Vlaanderen VZW, SBS MEDIA BELGIUM +8 more
since 2024 · until 2027
Shareholders
100%
Participations
100%
Establishments
Establishment units
Physical locations of this company
Harensesteenweg 224
1800 Vilvoorde
Vlaamsekaai 81/83
2000 Antwerpen
Active since 1 January 2024
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 1 companies are registered at this address.
Website
Technologies
Hosting & Email
Email provider
Microsoft 365
Hosting
CLOUDFLARESPECTRUM Cloudflare, Inc., US
Website info
Features
Security
Details
- Company number
- 0473.307.540
- VAT number
- BE 0473.307.540
- Registered office
- Harensesteenweg 224, 1800 Vilvoorde
- Names & denominations
- Play Media · Play
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 21 November 2000
- Peppol
- Active · Active since 1 Jan 2001
- Contact
- playmedia.be
- Activities · NACE
Samenstellen en uitzenden van televisieprogramma’s en distributie van video’s
Uitzending van televisieprogramma's
Uitzenden van radioprogramma’s en distributie van audio
Productie en uitzending van radioprogramma's
Activiteiten van reclamebureaus
Publiciteitsagentschappen