Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Negative equity NBB
More debt than assets in 3 of the last 4 fiscal years.
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Shrinking team NBB
FTE fell two years in a row, from 6.7 to 5.4.
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Busy address KBO
50 other companies have their registered office at the same address; threshold 10.
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Not on Peppol Peppol
Not registered in the Peppol network, mandatory for VAT-liable companies since 1 January 2026.
Financials
Financial year 2025
Well Played from Gent, company number BE0500804862, closed financial year 2025 with a result of € 33,172 after tax. For that financial year Well Played recorded a gross margin of € 396,315 and equity of € -138,907. Compared with financial year 2024, the result moved from € -58,773 to € 33,172. Profitable, and profit is growing. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on June 29, 2026.
€ -138,907
▲ € 33,172 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 33,172
▲ still € 58,773 loss in 2024
Profit after tax over the fiscal year.
€ 889
▼ 96% vs 2024
Cash and bank balances on the last day of the fiscal year.
Stays in the company
No dividend for 2025. Retained profit grew to € -183,907.
People and assets in 2025
5.4
▼ 1 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 336,229
▼ 15% vs 2024
€ 62,300 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 34
▼ 98% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
€ 115,657
▲ € 94,806 vs 2024
Loans from banks and other lenders, long and short.
€ 114,765
▼ 54% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 54,805
▼ 41% vs 2024
Taxes, VAT and social contributions still to pay.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 466,737 | € 154,258 | € 361,981 | € 396,315 | ▲ 9% |
| Profit after taxes | € 41,794 | € -215,061 | € -58,773 | € 33,172 | ▲ € 91,945 |
| Equity | € 101,756 | € -113,305 | € -172,078 | € -138,907 | ▲ € 33,172 |
| Total debts | € 250,749 | € 367,092 | € 502,574 | € 622,014 | ▲ 24% |
| Cash | € 127,947 | € 300 | € 21,286 | € 889 | ▼ 96% |
| Retained profit | € 56,756 | € -158,305 | € -217,078 | € -183,907 | ▲ € 33,172 |
| Bank debt | € 128,723 | € 8 | € 20,851 | € 115,657 | ▲ € 94,806 |
| Balance sheet total | € 352,504 | € 253,787 | € 330,495 | € 483,107 | ▲ 46% |
| Employees (FTE) | 6.5 | 6.7 | 6.4 | 5.4 | ▼ 1 |
Key figures of Well Played, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Well Played?
What happened at Well Played in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: profit of € 33,172. Source: NBB ↗
- Samuel Baro became a director. NBB
- New establishment in Gent. KBO
- Start of the company according to the CBE. KBO
In short
From € 41,794 profit in 2022 to € 33,172 profit in 2025.
Paid € 20,376 in corporate taxes since 2022.
Best year ever: 2022, with € 41,794 profit.
On average € 73,400 of value added per employee in 2025.
A new publication or filing at Well Played? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
The stake of KOWALA PRODUCTIONS comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
Well PlayedBehind Well Played is Samuel Baro. The shares are held by KOWALA PRODUCTIONS (100%).
Directors
According to the 2025 annual accounts
Samuel Baro
Director
Also active at: KONINKLIJKE ATHLETIEK ASSOCIATIE GENT - Voetbalafdeling, Audio Video Studio Oostvlaamse Televisie, HR SQUARE Group, REFLEX HEALTHCARE PEOPLE, HR SQUARE, CENTURION, Planet Group Interim & Recruitment, X-CARE +37 more
since 2022
Shareholders
100%
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Ottergemsesteenweg-Zuid 808 box 47
9000 Gent
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 50 companies are registered at this address.
All companies at this address →Schaeffler Belgium
€ 21.9 million revenue · 2025
KONINKLIJKE ATHLETIEK ASSOCIATIE GENT - Voetbalafdeling same network
€ 37.5 million revenue · 2025
Bontinck Architecture and Interior NV
€ 2.5 million revenue · 2026
Sales Management Association Belgium
KAAG Management
€ 136,551 gross margin · 2025
+45 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Website
Technologies
Hosting & Email
Email provider
Microsoft 365
Hosting
CLOUDFLARESPECTRUM Cloudflare, Inc., US
Website info
Features
Security
Details
- Company number
- 0500.804.862
- VAT number
- BE 0500.804.862
- Registered office
- Ottergemsesteenweg-Zuid 808 bus 47, 9000 Gent
- Names & denominations
- Well Played
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 14 November 2012
- Peppol
- Not registered
- Contact
- wellplayed.video [email protected]
- Activities · NACE
Productie van video en film, muv bioscoop- en televisiefilms
Activiteiten op het gebied van computerconsultancy en beheer van computerfaciliteiten
Computerconsultancy-activiteiten