Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Two loss years in a row NBB
Negative result in 2024 and 2025.
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Shrinking team NBB
FTE fell two years in a row, from 26.3 to 20.8.
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Board fully replaced NBB
No director from three years ago is still active according to annual account 2025.
Financials
Financial year 2025
OMD from Hoeilaart, company number BE0439836503, closed financial year 2025 with a result of € -1.6 million after tax. For that financial year OMD recorded revenue of € 58.4 million and equity of € 958,429. Compared with financial year 2024, the result moved from € -1.4 million to € -1.6 million. The company made a loss. The buffer shrank hard: equity is 62 % below last year. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on May 21, 2026.
€ 958,429
▼ 62% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -1.6 million
▼ 13 % more loss than in 2024
Profit after tax over the fiscal year.
Loss, nothing to pay out
Reserves fell to € -1.1 million.
People and assets in 2025
20.8
▼ 3.6 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 2 million
▼ 11% vs 2024
€ 97,900 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 14.4 million
▲ 4% vs 2024
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 90 days on average.
€ 875,316
▼ 27% vs 2024
Taxes, VAT and social contributions still to pay.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Revenue | € 83,972,173 | € 78,259,535 | € 70,076,275 | € 58,439,608 | ▼ 17% |
| Profit after taxes | € -98,824 | € -1,817,806 | € -1,391,916 | € -1,568,788 | ▼ € 176,871 |
| Equity | € 736,939 | € -1,080,814 | € 2,527,216 | € 958,429 | ▼ 62% |
| Total debts | € 21,075,628 | € 22,381,406 | € 15,009,640 | € 15,270,008 | ▲ 2% |
| Cash | € 2,729,506 | € 4,503,176 | € 1,865,353 | - | |
| Retained profit | € -9,167,509 | € -10,985,315 | € 426,681 | € -1,142,107 | ▼ € 1.6 million |
| Balance sheet total | € 21,817,567 | € 21,300,592 | € 17,536,857 | € 16,228,437 | ▼ 7% |
| Employees (FTE) | 22.7 | 26.3 | 24.4 | 20.8 | ▼ 3.6 |
Key figures of OMD, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to OMD?
What happened at OMD in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Martine Winnepenninckx stepped down as director. NBB
- New annual accounts for financial year 2025: loss of € 1.6 million. Source: NBB ↗
- Smart Minds BV stepped down as director. NBB
- Remi Boel stepped down as director. NBB
- TPFinance BV became a director. NBB
- Karel Goethals became a director. NBB
- Smart Minds BV became a director. NBB
- Martine Winnepenninckx became a director. NBB
In short
From € 98,824 loss in 2022 to € 1.6 million loss in 2025.
Paid € 16,253 in corporate taxes since 2022.
Pays suppliers within 90 days on average.
Management
The stake of OMNICOM MEDIA GROUP, Batten, Barton, Durstine en Osborn Belgium, Omnicom Advertising Group Belgium comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
OMDBehind OMD are TPFinance BV and Karel Goethals. The shares are held by OMNICOM MEDIA GROUP (100%), Batten, Barton, Durstine en Osborn Belgium (33.3%) and Omnicom Advertising Group Belgium (33.3%).
Directors
According to the 2025 annual accounts
Director · represented by Thomas Peters
Also active at: Mediabrands Belgium, OMNICOM MEDIA GROUP, OUTDOOR SERVICES, PHD MEDIA, KINESSO BELGIUM, ORION CAPITAL BELGIUM, Hearts & Science
since 2026
Karel Goethals
Director
Also active at: Mediabrands Belgium, OMNICOM MEDIA GROUP, PHD MEDIA, Hearts & Science, SEMETIS
since 2026
Bestuurder en gedelegeerd bestuurder · represented by Guy Gelaude
Also active at: OMNICOM MEDIA GROUP, PHD MEDIA, Hearts & Science, SEMETIS
since 2024 · until 2026
since 2022 · until 2028
since 2019 · until 2026
Shareholders
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Ildefonse Vandammestraat 5-7 D
1560 Hoeilaart
Charles Lemairestraat 1
1160 Oudergem
Active since 7 March 1990
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 1 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0439.836.503
- VAT number
- BE 0439.836.503
- Registered office
- Ildefonse Vandammestraat 5-7 D, 1560 Hoeilaart
- Names & denominations
- OMD
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 1 March 1990
- Peppol
- Active · Active since 23 Dec 2025
- Activities · NACE
Activiteiten van reclamebureaus
Publiciteitsagentschappen