Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Negative equity NBB
More debt than assets in 1 of the last 1 fiscal years.
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Tight liquidity NBB
Cash and receivables cover 19 % of short-term debt in 2025; threshold 65 %.
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Busy address KBO
60 other companies have their registered office at the same address; threshold 10.
Financials
Financial year 2025
Direct Reclame from Herentals, company number BE1028305413, closed financial year 2025 with a result of € -8,164 after tax. For that financial year Direct Reclame recorded a gross margin of € 7,164 and equity of € -8,064. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on July 16, 2026.
€ -8,064
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -8,164
Profit after tax over the fiscal year.
€ 1,070
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -8,164.
People and assets in 2025
€ 40,904
Book value of vehicles, furniture and equipment.
Debts at end 2025
€ 43,303
€ 10,514 is repaid this year. At this pace the long-term loan is gone in ≈ 4 years.
€ 5,089
Supplier invoices still open on the last day of the fiscal year.
€ 2,622
Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.
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What happened to Direct Reclame?
What happened at Direct Reclame in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 8,164. Source: NBB ↗
- New establishment in Herentals. KBO
- Start of the company according to the CBE. KBO
In short
Paid € 28 in corporate taxes since 2025.
A new publication or filing at Direct Reclame? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Establishments
Establishment units
Physical locations of this company
Atealaan(HRT) 34
2200 Herentals
Lierseweg(HRT) 262 box 101
2200 Herentals
Active since 1 October 2025
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 60 companies are registered at this address.
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What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
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Details
- Company number
- 1028.305.413
- VAT number
- BE 1028.305.413
- Registered office
- Atealaan(HRT) 34, 2200 Herentals
- Names & denominations
- Direct Reclame
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 29 September 2025
- Peppol
- Active · Active since 1 Oct 2025
- Contact
- directreclame.be
- Activities · NACE
Activiteiten van reclamebureaus
Activiteiten van fotografen, met uitzondering van persfotografen
Promotie en organisatie van scheppende en uitvoerende kunstevenementen
Activiteiten op het gebied van computerconsultancy en beheer van computerfaciliteiten
Overige zakelijke dienstverlening, neg
Handelsbemiddeling in de niet-gespecialiseerde groothandel