Active · per the CBE, 5 October 2026

HUI

BE0896602474

Rechtspersoon Private limited company 1 establishment

HUI is an advertising agency in Elsene. Private Limited, started on 20 March 2008, 1 establishment.

Waterloose Steenweg 530 box 1, 1050 Elsene

Behind the company: Peter James RUSSELL.

Active for

18 year, 6 months

Warning lights

Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.

  • Not on Peppol Peppol

    Not registered in the Peppol network, mandatory for VAT-liable companies since 1 January 2026.

Financials

Financial year 2024

HUI from Elsene, company number BE0896602474, closed financial year 2024 with a result of € 8,403 after tax. For that financial year HUI recorded a gross margin of € 8,488 and equity of € 90,158. Compared with financial year 2023, the result moved from € 940 to € 8,403. Profitable, and profit is growing. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on August 28, 2025.

What it is worth Growing

€ 90,158

▲ 10% vs 2023

Assets minus debts, by the books. What is left if everything were sold and paid today.

Profit Growing

€ 8,403

▲ € 7,462 vs 2023

Profit after tax over the fiscal year.

Where the profit goes Growing

Stays in the company

No dividend for 2024. Retained profit grew to € 77,158.

People and assets in 2024

Full-time equivalents estimate

≈ 1

No payroll staff. One director, so that person most likely runs the business.

Debts at end 2024

Bank debt

€ 953

Loans from banks and other lenders, long and short.

Owed to suppliers

€ 1,350

▼ 71% vs 2023

Supplier invoices still open on the last day of the fiscal year.

Taxes

€ 52

Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.

Want to see how much further we take a dossier in the Pro version? Open the free De Lijn example and give feedback →

Key figures per fiscal year Download key figures (CSV)
2021202220232024Change 2023 → 2024
Gross margin € -30,125 € -21,533 € -3,478 € 8,488 ▲ € 11,966
Profit after taxes € -31,416 € -22,704 € 940 € 8,403 ▲ € 7,462
Equity € 103,520 € 80,815 € 81,756 € 90,158 ▲ 10%
Total debts € 16,614 € 4,271 € 5,647 € 2,356 ▼ 58%
Cash - € 52 € 906 -
Retained profit € 90,520 € 67,815 € 68,756 € 77,158 ▲ 12%
Bank debt € 1,224 € 950 € 950 € 953
Balance sheet total € 120,134 € 85,087 € 87,403 € 92,514 ▲ 6%

Key figures of HUI, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.

What happened to HUI?

What happened at HUI in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

  • New annual accounts for financial year 2024: profit of € 8,403 (▲ € 7,462 vs 2023). filed late Source: NBB ↗
  • New establishment in Brussel. KBO
  • Start of the company according to the CBE. KBO

In short

From € 31,416 loss in 2021 to € 8,403 profit in 2024.

Best year ever: 2024, with € 8,403 profit.

Management

Peter James RUSSELL
HUI

Behind HUI is Peter James RUSSELL.

See the full network in the app

Directors

According to the 2024 annual accounts

Peter James RUSSELL

Director

Establishments

Establishment units

Physical locations of this company

Registered office

Waterloose Steenweg 530 box 1

1050 Elsene

2.170.095.084

Zaterdagplein 7

1000 Brussel

Active since 20 March 2008

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Details

Company number
0896.602.474
VAT number
BE 0896.602.474
Registered office
Waterloose Steenweg 530 bus 1, 1050 Elsene
Names & denominations
HUI
Enterprise type
Rechtspersoon
Legal form
Private limited company
Legal situation
Normale toestand
Start date
20 March 2008
Peppol
Not registered
Activities · NACE

Activiteiten van reclamebureaus

Frequently asked questions

What does HUI do?
HUI is an advertising agency in Elsene. Private Limited, started on 20 March 2008, 1 establishment.
What is the address of HUI?
The registered office of HUI is located at Waterloose Steenweg 530 box 1, 1050 Elsene.
Is HUI still active?
Yes. According to the CBE (5 October 2026) HUI is active, legal situation “Normale toestand”, started on 20 March 2008.
Is HUI registered on Peppol?
No, HUI is currently not registered on the Peppol network.
What is the enterprise number of HUI?
The enterprise number of HUI is BE0896602474.
When was HUI founded?
HUI was founded on 20 March 2008.