Active · per the CBE, 5 October 2026

THE SMILEY COMPANY

BE0895961482

Rechtspersoon Private limited company 2 establishments

THE SMILEY COMPANY is registered with the CBE as active in: Activiteiten van adviesbureaus op het gebied van public relations en communicatie. Private Limited, started on 25 February 2008, 2 establishments.

Louizalaan 231, 1050 Brussel

Behind the company: FRANKLIN LOUFRANI, NICOLAS LOUFRANI.

Active for

18 year, 7 months

Financials

Financial year 2025

THE SMILEY COMPANY from Brussel, company number BE0895961482, closed financial year 2025 with a result of € 70,754 after tax. For that financial year THE SMILEY COMPANY recorded a gross margin of € 2.9 million and equity of € 42 million. Compared with financial year 2024, the result moved from € -162,859 to € 70,754. Profitable, and profit is growing. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on July 3, 2026.

What it is worth Growing

€ 42 million

Assets minus debts, by the books. What is left if everything were sold and paid today.

Profit Growing

€ 70,754

▲ still € 162,859 loss in 2024

Profit after tax over the fiscal year.

Cash in the bank

€ 4,650

▼ € 961,401 vs 2024

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Growing

Stays in the company

No dividend for 2025. Retained profit grew to € -1.1 million.

People and assets in 2025

Full-time equivalents

1.3

▲ 0.1 vs 2024

Average over the fiscal year, from the social balance sheet.

Wage cost

€ 214,497

▼ 31% vs 2024

€ 165,000 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.

Debts at end 2025

Bank debt

None

No bank loans on the last day of the fiscal year.

Owed to suppliers

€ 2.4 million

▲ 43% vs 2024

Supplier invoices still open on the last day of the fiscal year.

Taxes and wages

€ 156,115

▲ 17% vs 2024

Taxes, VAT and social contributions still to pay.

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Key figures per fiscal year Download key figures (CSV)
2022202320242025Change 2024 → 2025
Gross margin € 5,542,495 € 3,732,162 € 2,255,655 € 2,858,875 ▲ 27%
Profit after taxes € 2,558,332 € 865,188 € -162,859 € 70,754 ▲ € 233,613
Equity € 48,127,243 € 42,992,431 € 41,929,572 € 42,000,326
Total debts € 232,797 € 1,951,576 € 2,712,541 € 2,625,555 ▼ 3%
Cash € 612,935 € 122,401 € 966,051 € 4,650 ▼ € 961,401
Retained profit € -1,892,757 € -1,027,569 € -1,190,428 € -1,119,674 ▲ € 70,754
Balance sheet total € 48,360,040 € 44,944,007 € 44,642,113 € 44,625,880
Employees (FTE) 2.9 2.9 1.2 1.3 ▲ 0.1

Key figures of THE SMILEY COMPANY, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.

What happened to THE SMILEY COMPANY?

What happened at THE SMILEY COMPANY in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

  • New annual accounts for financial year 2025: profit of € 70,754. Source: NBB ↗
  • New establishment in Sint-Pieters-Woluwe. KBO
  • New establishment in Brussel. KBO
  • Start of the company according to the CBE. KBO

In short

From € 2.6 million profit in 2022 to € 70,754 profit in 2025.

Paid € 331,390 in corporate taxes since 2022.

Best year ever: 2022, with € 2.6 million profit.

On average € 2.2 million of value added per employee in 2025.

Management

FRANKLIN LOUFRANI
NICOLAS LOUFRANI
THE SMILEY COMPANY
SMILEY WORLD LIMITED 99%

Behind THE SMILEY COMPANY are FRANKLIN LOUFRANI and NICOLAS LOUFRANI. It owns 99% of SMILEY WORLD LIMITED itself.

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Directors

According to the 2025 annual accounts

FRANKLIN LOUFRANI

Director

NICOLAS LOUFRANI

Director

Establishments

Establishment units

Physical locations of this company

Registered office

Louizalaan 231

1050 Brussel

2.324.823.843

Louizalaan 523

1050 Brussel

Active since 1 June 2008

2.326.485.612

de Broquevillelaan 12

1150 Sint-Pieters-Woluwe

Active since 28 June 2021

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Details

Company number
0895.961.482
VAT number
BE 0895.961.482
Registered office
Louizalaan 231, 1050 Brussel
Names & denominations
THE SMILEY COMPANY
Enterprise type
Rechtspersoon
Legal form
Private limited company
Legal situation
Normale toestand
Start date
25 February 2008
Peppol
Active · Active since 24 Nov 2025
Activities · NACE

Activiteiten van adviesbureaus op het gebied van public relations en communicatie

Adviesbureaus op het gebied van public relations en communicatie

Frequently asked questions

What does THE SMILEY COMPANY do?
THE SMILEY COMPANY is registered with the CBE as active in: Activiteiten van adviesbureaus op het gebied van public relations en communicatie. Private Limited, started on 25 February 2008, 2 establishments.
What is the address of THE SMILEY COMPANY?
The registered office of THE SMILEY COMPANY is located at Louizalaan 231, 1050 Brussel.
Is THE SMILEY COMPANY still active?
Yes. According to the CBE (5 October 2026) THE SMILEY COMPANY is active, legal situation “Normale toestand”, started on 25 February 2008.
Is THE SMILEY COMPANY registered on Peppol?
Yes, THE SMILEY COMPANY is registered on the Peppol network with ID 0208:0895961482.
What is the enterprise number of THE SMILEY COMPANY?
The enterprise number of THE SMILEY COMPANY is BE0895961482.
When was THE SMILEY COMPANY founded?
THE SMILEY COMPANY was founded on 25 February 2008.