What is the address of THE SMILEY COMPANY?

The registered office of THE SMILEY COMPANY is located at Louizalaan 231, 1050 Brussel.

Is THE SMILEY COMPANY still active?

Yes. According to the CBE (15 November 2026) THE SMILEY COMPANY is active, legal situation “Normale toestand”, started on 25 February 2008.

Is THE SMILEY COMPANY registered on Peppol?

Yes, THE SMILEY COMPANY is registered on the Peppol network with ID 0208:0895961482.

What is the enterprise number of THE SMILEY COMPANY?

The enterprise number of THE SMILEY COMPANY is BE0895961482.

When was THE SMILEY COMPANY founded?

THE SMILEY COMPANY was founded on 25 February 2008.

Who are the directors of THE SMILEY COMPANY?

According to the 2025 annual accounts, the directors of THE SMILEY COMPANY are: FRANKLIN LOUFRANI, NICOLAS LOUFRANI.

Is THE SMILEY COMPANY a reliable company?

Databakkes does not pass judgement; this is what the sources say: Active according to the CBE since 25 February 2008; 5 annual accounts filed, latest fiscal year 2025; 2 directors known from the annual account; 2 establishments in the CBE; 1 events from the Belgian Official Gazette processed.

How much profit did THE SMILEY COMPANY make in 2025?

THE SMILEY COMPANY posted a profit after taxes of € 70,754 in financial year 2025.

What is the revenue of THE SMILEY COMPANY?

As a small company, THE SMILEY COMPANY is not required to publish revenue in its annual accounts. In financial year 2025, its added value was € 2,858,875.

How much does an employee at THE SMILEY COMPANY earn?

The average wage cost per full-time employee at THE SMILEY COMPANY was € 165,000 in 2025: staff costs of € 214,497 for 1.3 FTE, according to the annual account at the National Bank. That is the employer's cost, not net pay.

How many employees does THE SMILEY COMPANY have?

According to the 2025 annual accounts, THE SMILEY COMPANY has 1.3 full-time equivalents (FTE).

THE SMILEY COMPANY (Private Limited) - Brussel

Q: What does THE SMILEY COMPANY do?

THE SMILEY COMPANY is registered with the CBE as active in: Activiteiten van adviesbureaus op het gebied van public relations en communicatie. Private Limited, started on 25 February 2008, 2 establishments.

Dossier THE SMILEY COMPANY, printed on 15 November 2026 from databakkes.be/en/0895961482/the-smiley-company. Sources: CBE, National Bank of Belgium, Belgian Official Gazette.

Financials

Financial year 2025

THE SMILEY COMPANY from Brussel, company number BE0895961482, closed financial year 2025 with a result of € 70,754 after tax. For that financial year THE SMILEY COMPANY recorded a gross margin of € 2.9 million and equity of € 42 million. Compared with financial year 2024, the result moved from € -162,859 to € 70,754. Profitable, and profit is growing. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on July 3, 2026.

What it is worth Growing

€ 42 million

Assets minus debts, by the books. What is left if everything were sold and paid today.

Profit Growing

€ 70,754

▲ still € 162,859 loss in 2024

Profit after tax over the fiscal year.

Cash in the bank

€ 4,650

▼ € 961,401 vs 2024

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Growing

Stays in the company

No dividend for 2025. Retained profit grew to € -1.1 million.

People and assets in 2025

Full-time equivalents

1.3

▲ 0.1 vs 2024

Average over the fiscal year, from the social balance sheet.

Wage cost

€ 214,497

▼ 31% vs 2024

€ 165,000 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.

Debts at end 2025

Bank debt

None

No bank loans on the last day of the fiscal year.

Owed to suppliers

€ 2.4 million

▲ 43% vs 2024

Supplier invoices still open on the last day of the fiscal year.

Taxes and wages

€ 156,115

▲ 17% vs 2024

Taxes, VAT and social contributions still to pay.

Key figures per fiscal year
	2022	2023	2024	2025	Change 2024 → 2025
Gross margin	€ 5,542,495 Gross margin 2022: € 5,542,495 First fiscal year in the series	€ 3,732,162 Gross margin 2023: € 3,732,162 ▼ 33% vs 2022 (€ 5,542,495) Unfavourable step	€ 2,255,655 Gross margin 2024: € 2,255,655 ▼ 40% vs 2023 (€ 3,732,162) Unfavourable step	€ 2,858,875 Gross margin 2025: € 2,858,875 ▲ 27% vs 2024 (€ 2,255,655) Favourable step	▲ 27%
Profit after taxes	€ 2,558,332 Profit after taxes 2022: € 2,558,332 First fiscal year in the series	€ 865,188 Profit after taxes 2023: € 865,188 ▼ 66% vs 2022 (€ 2,558,332) Unfavourable step	€ -162,859 Profit after taxes 2024: € -162,859 ▼ € 1 million vs 2023 (€ 865,188) Unfavourable step	€ 70,754 Profit after taxes 2025: € 70,754 ▲ € 233,613 vs 2024 (€ -162,859) Favourable step	▲ € 233,613
Equity	€ 48,127,243 Equity 2022: € 48,127,243 First fiscal year in the series	€ 42,992,431 Equity 2023: € 42,992,431 ▼ 11% vs 2022 (€ 48,127,243) Unfavourable step	€ 41,929,572 Equity 2024: € 41,929,572 ▼ 2% vs 2023 (€ 42,992,431) Unfavourable step	€ 42,000,326 Equity 2025: € 42,000,326 Unchanged (€ 41,929,572) Favourable step
Total debts	€ 232,797 Total debts 2022: € 232,797 First fiscal year in the series	€ 1,951,576 Total debts 2023: € 1,951,576 ▲ € 1.7 million vs 2022 (€ 232,797) Unfavourable step	€ 2,712,541 Total debts 2024: € 2,712,541 ▲ 39% vs 2023 (€ 1,951,576) Unfavourable step	€ 2,625,555 Total debts 2025: € 2,625,555 ▼ 3% vs 2024 (€ 2,712,541) Favourable step	▼ 3%
Cash	€ 612,935 Cash 2022: € 612,935 First fiscal year in the series	€ 122,401 Cash 2023: € 122,401 ▼ 80% vs 2022 (€ 612,935) Unfavourable step	€ 966,051 Cash 2024: € 966,051 ▲ € 843,650 vs 2023 (€ 122,401) Favourable step	€ 4,650 Cash 2025: € 4,650 ▼ € 961,401 vs 2024 (€ 966,051) Unfavourable step	▼ € 961,401
Retained profit	€ -1,892,757 Retained profit 2022: € -1,892,757 First fiscal year in the series	€ -1,027,569 Retained profit 2023: € -1,027,569 ▲ € 865,188 vs 2022 (€ -1,892,757) Favourable step	€ -1,190,428 Retained profit 2024: € -1,190,428 ▼ € 162,859 vs 2023 (€ -1,027,569) Unfavourable step	€ -1,119,674 Retained profit 2025: € -1,119,674 ▲ € 70,754 vs 2024 (€ -1,190,428) Favourable step	▲ € 70,754
Balance sheet total	€ 48,360,040 Balance sheet total 2022: € 48,360,040 First fiscal year in the series	€ 44,944,007 Balance sheet total 2023: € 44,944,007 ▼ 7% vs 2022 (€ 48,360,040) Unchanged	€ 44,642,113 Balance sheet total 2024: € 44,642,113 ▼ 1% vs 2023 (€ 44,944,007) Unchanged	€ 44,625,880 Balance sheet total 2025: € 44,625,880 Unchanged (€ 44,642,113) Unchanged
Employees (FTE)	2.9 Employees (FTE) 2022: 2.9 First fiscal year in the series	2.9 Employees (FTE) 2023: 2.9 Unchanged (2.9) Unchanged	1.2 Employees (FTE) 2024: 1.2 ▼ 1.7 vs 2023 (2.9) Unchanged	1.3 Employees (FTE) 2025: 1.3 ▲ 0.1 vs 2024 (1.2) Unchanged	▲ 0.1

By gross margin, THE SMILEY COMPANY ranks 2nd of 261 companies with main activity “Activiteiten van adviesbureaus op het gebied van public relations en communicatie” in Brussel that publish figures (fiscal year 2025).

Key figures of THE SMILEY COMPANY, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.

Ask about THE SMILEY COMPANY the way you would ask their accountant.

Answers from the filed annual accounts, the Belgian Official Gazette and the CBE register.

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What happened to THE SMILEY COMPANY?

What happened at THE SMILEY COMPANY in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

Jul 3, 2026 New annual accounts for financial year 2025: profit of € 70,754. Source: NBB ↗
Jun 28, 2021 New establishment in Sint-Pieters-Woluwe. KBO
Jun 1, 2008 New establishment in Brussel. KBO
Mar 5, 2008 Incorporation, published in the Gazette. Source: Staatsblad ↗

In short

From € 2.6 million profit in 2022 to € 70,754 profit in 2025.

Paid € 331,390 in corporate taxes since 2022.

Best year ever: 2022, with € 2.6 million profit.

On average € 2.2 million of value added per employee in 2025.

Original PDFs at the National Bank ↗

Management

FRANKLIN LOUFRANI

NICOLAS LOUFRANI

THE SMILEY COMPANY

SMILEY WORLD LIMITED 99%

Behind THE SMILEY COMPANY are FRANKLIN LOUFRANI and NICOLAS LOUFRANI. It owns 99% of SMILEY WORLD LIMITED itself.

Directors

According to the 2025 annual accounts

FRANKLIN LOUFRANI

Director

NICOLAS LOUFRANI

Director

Establishments

Establishment units

Physical locations of this company

Registered office

Louizalaan 231

1050 Brussel

2.324.823.843

Louizalaan 523

1050 Brussel

Active since 1 June 2008

2.326.485.612

de Broquevillelaan 12

1150 Sint-Pieters-Woluwe

Active since 28 June 2021

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

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