Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Shrinking team NBB
FTE fell two years in a row, from 25.8 to 21.1.
-
Board fully replaced NBB
No director from three years ago is still active according to annual account 2025.
-
Busy address KBO
53 other companies have their registered office at the same address; threshold 10.
Financials
Financial year 2025
MEDIAPLANET from Brussel, company number BE0891139691, closed financial year 2025 with a result of € 107,157 after tax. For that financial year MEDIAPLANET recorded a gross margin of € 1.7 million and equity of € 155,037. Compared with financial year 2024, the result moved from € 148,067 to € 107,157. The company is profitable. The buffer shrank hard: equity is 84 % below last year. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on June 15, 2026.
€ 155,037
▼ 84% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 107,157
▼ 28% vs 2024
Profit after tax over the fiscal year.
€ 500,980
▲ 151% vs 2024
Cash and bank balances on the last day of the fiscal year.
€ 945,902 paid out
More than the year’s profit went to the shareholders; reserves fell.
People and assets in 2025
21.1
▼ 1.4 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 1.6 million
▲ 9% vs 2024
€ 75,000 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 40,844
▼ 26% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 368,917
▲ 21% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 340,434
▼ 5% vs 2024
Taxes, VAT and social contributions still to pay.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 1,833,737 | € 1,888,672 | € 1,607,531 | € 1,738,179 | ▲ 8% |
| Profit after taxes | € 85,019 | € 132,596 | € 148,067 | € 107,157 | ▼ 28% |
| Equity | € 713,120 | € 845,715 | € 993,782 | € 155,037 | ▼ 84% |
| Total debts | € 921,473 | € 665,502 | € 717,290 | € 1,819,725 | ▲ 154% |
| Cash | € 528,113 | € 203,458 | € 199,341 | € 500,980 | ▲ 151% |
| Retained profit | € 694,570 | € 827,165 | € 975,232 | € 136,487 | ▼ 86% |
| Dividend | € 0 | € 0 | € 0 | € 945,902 | |
| Balance sheet total | € 1,634,593 | € 1,511,217 | € 1,711,073 | € 1,974,762 | ▲ 15% |
| Employees (FTE) | 27.2 | 25.8 | 22.5 | 21.1 | ▼ 1.4 |
Key figures of MEDIAPLANET, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to MEDIAPLANET?
What happened at MEDIAPLANET in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: profit of € 107,157 (▼ 28% vs 2024). Source: NBB ↗
- Jakob Söderbaum stepped down as director. NBB
- Daan De Becker became a director. NBB
- Leoni Smedts stepped down as director. NBB
- Johan Janing stepped down as director. NBB
- Jakob Söderbaum became a director. NBB
- Daniel Grufman became a director. NBB
- Johan Janing became a director. NBB
In short
From € 85,019 profit in 2022 to € 107,157 profit in 2025.
Paid € 213,621 in corporate taxes since 2022.
Best year ever: 2024, with € 148,067 profit.
On average € 82,400 of value added per employee in 2025.
A new publication or filing at MEDIAPLANET? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind MEDIAPLANET are Daniel Grufman and Daan De Becker. The shares are held by Caybon International AB.
Directors
According to the 2025 annual accounts
Daniel Grufman
Director
since 2024
Daan De Becker
Managing director
since 2025
Leoni Smedts
Managing director
since 2014 · until 2025
Johan Janing
Director
since 2014 · until 2025
Jakob Söderbaum
Director
since 2025 · until 2025
Shareholders
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Havenlaan 86C box 104
1000 Brussel
Havenlaan 86c box 104
1000 Brussel
Active since 27 July 2007
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 53 companies are registered at this address.
All companies at this address →Ordre des Architectes - Orde van Architekten
Leefmilieu Brussel
MEDIAFIN
€ 93.7 million revenue · 2025
Antiekbeurs van België
€ 389,125 gross margin · 2026
FEDERGON
€ 2 million revenue · 2025
+48 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0891.139.691
- VAT number
- BE 0891.139.691
- Registered office
- Havenlaan 86C bus 104, 1000 Brussel
- Names & denominations
- MEDIAPLANET
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 30 July 2007
- Peppol
- Active · Active since 8 Apr 2026
- Activities · NACE
Activiteiten van reclamebureaus
Uitgeven van kranten
Uitgeverijen van kranten
Groothandel in kranten, boeken en tijdschriften