Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Two loss years in a row NBB
Negative result in 2023 and 2024.
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Figures corrected NBB
Corrected annual account filed for 2024.
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Legal situation KBO
Opening faillissement according to the CBE.
Financials
Financial year 2024
Advanced Sales Tactics from Beveren-Kruibeke-Zwijndrecht, company number BE0890554822, closed financial year 2024 with a result of € -4,601 after tax. For that financial year Advanced Sales Tactics recorded a gross margin of € -480 and equity of € 129,360. Compared with financial year 2023, the result moved from € -4,337 to € -4,601. The company made a loss. The company holds a healthy buffer. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on October 2, 2025.
€ 129,360
▼ 3% vs 2023
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -4,601
▼ 6 % more loss than in 2023
Profit after tax over the fiscal year.
€ 20,510
▼ 40% vs 2023
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € 123,160.
Debts at end 2024
None
No bank loans on the last day of the fiscal year.
€ 2,265
▼ 36% vs 2023
Supplier invoices still open on the last day of the fiscal year.
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| 2021 | 2022 | 2023 | 2024 | Change 2023 → 2024 | |
|---|---|---|---|---|---|
| Gross margin | € 85,792 | € 7,698 | € -3,194 | € -480 | ▲ € 2,714 |
| Profit after taxes | € 51,712 | € 4,610 | € -4,337 | € -4,601 | ▼ € 264 |
| Equity | € 138,339 | € 138,299 | € 133,961 | € 129,360 | ▼ 3% |
| Total debts | € 84,809 | € 39,026 | € 10,966 | € 3,144 | ▼ 71% |
| Cash | € 115,240 | € 84,047 | € 34,262 | € 20,510 | ▼ 40% |
| Retained profit | € 132,139 | € 132,099 | € 127,761 | € 123,160 | ▼ 4% |
| Dividend | € 0 | € 4,650 | € 0 | € 0 | |
| Balance sheet total | € 223,148 | € 177,325 | € 144,927 | € 132,504 | ▼ 9% |
Key figures of Advanced Sales Tactics, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.
What happened to Advanced Sales Tactics?
What happened at Advanced Sales Tactics in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
Advanced Sales Tactics is active according to the CBE. Legal situation: Opening faillissement.
- Corrected annual accounts filed for financial year 2024. filed late Source: NBB ↗
- Serge Bruyendonck stepped down as director. NBB
- Serge Bruyendonck became a director. NBB
- Start of the company according to the CBE. KBO
- New establishment in Sint-Niklaas. KBO
In short
From € 51,712 profit in 2021 to € 4,601 loss in 2024.
Paid € 27,875 in corporate taxes since 2021.
Best year ever: 2021, with € 51,712 profit.
Paid out € 4,650 in dividends to the owners in total.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Directors
According to the 2024 annual accounts
Serge Bruyendonck
Director
since 2007 · until 2025
Establishments
Establishment units
Physical locations of this company
van Brouchovenstraat(BEV) 19 box 9
9120 Beveren-Kruibeke-Zwijndrecht
Mispelstraat 107
9100 Sint-Niklaas
Active since 1 July 2007
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0890.554.822
- VAT number
- BE 0890.554.822
- Registered office
- van Brouchovenstraat(BEV) 19 bus 9, 9120 Beveren-Kruibeke-Zwijndrecht
- Names & denominations
- Advanced Sales Tactics
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Opening faillissement
- Start date
- 3 July 2007
- Peppol
- Not registered
- Activities · NACE
Groothandel in andere machines en werktuigen, neg
Groothandel in diverse machines en uitrusting voor handel en dienstverlening, n.e.g.
Groothandel in andere machines en werktuigen, n.e.g.
Detailhandel in verlichtingsartikelen
Detailhandel in huismeubilair
Handel in eigen onroerend goed
Detailhandel in artikelen voor verlichting en woninginrichting
Detailhandel in meubels
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