Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Negative equity NBB
More debt than assets in 4 of the last 4 fiscal years.
-
Two loss years in a row NBB
Negative result in 2024 and 2025.
Financials
Financial year 2025
New Ad Concept from Assenede, company number BE0876394406, closed financial year 2025 with a result of € -2,241 after tax. For that financial year New Ad Concept recorded a gross margin of € -1,480 and equity of € -7,982. Compared with financial year 2024, the result moved from € -2,208 to € -2,241. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on February 27, 2026.
€ -7,982
▼ € 2,241 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -2,241
▼ 1 % more loss than in 2024
Profit after tax over the fiscal year.
€ 1,563
▼ 32% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -14,182.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 144
▼ 52% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 276
▲ 54% vs 2024
Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € -536 | € -1,993 | € -1,307 | € -1,480 | ▼ € 173 |
| Profit after taxes | € -1,247 | € -2,694 | € -2,208 | € -2,241 | ▼ € 33 |
| Equity | € -839 | € -3,533 | € -5,741 | € -7,982 | ▼ € 2,241 |
| Total debts | € 2,298 | € 16,918 | € 17,971 | € 17,909 | |
| Cash | € 924 | € 270 | € 2,303 | € 1,563 | ▼ 32% |
| Retained profit | € -7,039 | € -9,733 | € -11,941 | € -14,182 | ▼ € 2,241 |
| Balance sheet total | € 1,459 | € 13,386 | € 12,230 | € 9,927 | ▼ 19% |
Key figures of New Ad Concept, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 30 January 2027.
What happened to New Ad Concept?
What happened at New Ad Concept in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 2,241. filed late Source: NBB ↗
- Bjorn Schepens became a director. NBB
- New establishment in Assenede. KBO
- Start of the company according to the CBE. KBO
In short
From € 1,247 loss in 2022 to € 2,241 loss in 2025.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind New Ad Concept are Ken Van den Berghe and Bjorn Schepens. Ken Van den Berghe is also behind WOWconcepts.
Directors
According to the 2025 annual accounts
Bjorn Schepens
Director
since 2021
Establishments
Establishment units
Physical locations of this company
Hollekenstraat 21
9960 Assenede
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0876.394.406
- VAT number
- BE 0876.394.406
- Registered office
- Hollekenstraat 21, 9960 Assenede
- Names & denominations
- New Ad Concept
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 27 September 2005
- Peppol
- Active · Active since 2 Dec 2025
- Activities · NACE
Activiteiten van reclamebureaus
Publiciteitsagentschappen