Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Negative equity NBB
More debt than assets in 2 of the last 4 fiscal years.
Financials
Financial year 2025
Ad Medium from Leuven, company number BE0849263605, closed financial year 2025 with a result of € 2,313 after tax. For that financial year Ad Medium recorded a gross margin of € 3,858 and equity of € -1,857. Compared with financial year 2024, the result moved from € -20,250 to € 2,313. Profitable, and profit is growing. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on July 13, 2026.
€ -1,857
▲ € 2,313 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 2,313
▲ still € 20,250 loss in 2024
Profit after tax over the fiscal year.
€ 5,337
▲ € 4,794 vs 2024
Cash and bank balances on the last day of the fiscal year.
Stays in the company
No dividend for 2025. Retained profit grew to € -20,457.
People and assets in 2025
≈ 1
No payroll staff. One director, so that person most likely runs the business.
Debts at end 2025
€ 4,000
Loans from banks and other lenders, long and short.
€ 613
▼ 62% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 6,144
▲ 18% vs 2024
Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 3,113 | € 796 | € -14,362 | € 3,858 | ▲ € 18,221 |
| Profit after taxes | € -1,733 | € -6,358 | € -20,250 | € 2,313 | ▲ € 22,563 |
| Equity | € 22,437 | € 16,080 | € -4,170 | € -1,857 | ▲ € 2,313 |
| Total debts | € 12,867 | € 15,188 | € 14,188 | € 20,516 | ▲ 45% |
| Cash | € 14,200 | € 12,237 | € 543 | € 5,337 | ▲ € 4,794 |
| Retained profit | € 3,837 | € -2,520 | € -22,770 | € -20,457 | ▲ € 2,313 |
| Bank debt | € 0 | € 0 | € 0 | € 4,000 | |
| Balance sheet total | € 35,304 | € 31,267 | € 10,018 | € 18,660 | ▲ 86% |
Key figures of Ad Medium, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Ad Medium?
What happened at Ad Medium in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: profit of € 2,313. Source: NBB ↗
- Werner Van Loo became a director. NBB
- New establishment in Leuven. KBO
- Start of the company according to the CBE. KBO
In short
From € 1,733 loss in 2022 to € 2,313 profit in 2025.
Paid € 1,254 in corporate taxes since 2022.
Best year ever: 2025, with € 2,313 profit.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Directors
According to the 2025 annual accounts
Werner Van Loo
Director
since 2020
Establishments
Establishment units
Physical locations of this company
Kroonstraat 55
3018 Leuven
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0849.263.605
- VAT number
- BE 0849.263.605
- Registered office
- Kroonstraat 55, 3018 Leuven
- Names & denominations
- Ad Medium
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 28 September 2012
- Peppol
- Active · Active since 1 Jan 2001
- Activities · NACE
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