Active · per the CBE, 1 October 2026

RUE

BE0829747896

Rechtspersoon Private limited company 1 establishment

RUE is filed with the CBE under the catch-all “Overige zakelijke dienstverlening”, a code that says little about what the company actually does. Private Limited, started on 30 September 2010, 1 establishment.

Louis Camustraat 31, 9300 Aalst

Behind the company: Tom Sterckx, Olivier Sterckx.

Active for

16 year

Financials

Financial year 2025

RUE from Aalst, company number BE0829747896, closed financial year 2025 with a result of € -553,134 after tax. For that financial year RUE recorded a gross margin of € 781,600 and equity of € 2.8 million. Compared with financial year 2024, the result moved from € 145,320 to € -553,134. The company made a loss. The company holds a healthy buffer. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on February 9, 2026.

What it is worth Healthy

€ 2.8 million

▼ 24% vs 2024

Assets minus debts, by the books. What is left if everything were sold and paid today.

Loss Caution

€ -553,134

▼ still € 145,320 profit in 2024

Profit after tax over the fiscal year.

Cash in the bank

€ 34,733

▲ 3% vs 2024

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Caution

Loss, nothing to pay out

Reserves fell to € 2.8 million.

People and assets in 2025

Full-time equivalents

3.6

Average over the fiscal year, from the social balance sheet.

Wage cost

€ 362,107

▼ 12% vs 2024

€ 100,600 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.

Vehicles and equipment

€ 104,506

▲ 18% vs 2024

Of which on lease € 9,431.

Debts at end 2025

Bank debt ≈ 5 years to go

€ 2.5 million

▲ 6% vs 2024

€ 427,669 is repaid this year. At this pace the long-term loan is gone in ≈ 5 years.

Owed to suppliers

€ 103,443

▼ 11% vs 2024

Supplier invoices still open on the last day of the fiscal year.

Taxes and wages

€ 44,839

▼ 65% vs 2024

Taxes, VAT and social contributions still to pay.

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Key figures per fiscal year Download key figures (CSV)
2022202320242025Change 2024 → 2025
Gross margin € 794,533 € 894,719 € 723,185 € 781,600 ▲ 8%
Profit after taxes € 404,797 € 2,329,788 € 145,320 € -553,134 ▼ € 698,454
Equity € 1,221,898 € 3,551,686 € 3,696,173 € 2,816,715 ▼ 24%
Total debts € 9,647,679 € 3,952,699 € 4,180,441 € 3,756,331 ▼ 10%
Cash € 16,222 € 618,421 € 33,810 € 34,733 ▲ 3%
Land & buildings € 2,109,325 € 2,323,987 € 2,409,738 € 1,309,699 ▼ 46%
Retained profit € 1,181,898 € 3,511,686 € 3,656,173 € 2,776,715 ▼ 24%
Dividend € 800 € 0 € 833 € 326,324 ▲ € 325,491
Bank debt € 8,999,415 € 2,521,103 € 2,370,452 € 2,513,680 ▲ 6%
Balance sheet total € 10,869,577 € 7,504,385 € 7,876,614 € 6,573,045 ▼ 17%
Employees (FTE) 1 2.4 3.6 3.6

Key figures of RUE, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 30 January 2027.

What happened to RUE?

What happened at RUE in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

  • New annual accounts for financial year 2025: loss of € 553,134 (▼ € 698,454 vs 2024). filed late Source: NBB ↗
  • Tom Sterckx became a director. NBB
  • Olivier Sterckx became a director. NBB
  • Start of the company according to the CBE. KBO
  • New establishment in Aalst. KBO

In short

From € 404,797 profit in 2022 to € 553,134 loss in 2025.

Paid € 346,718 in corporate taxes since 2022.

Best year ever: 2023, with € 2.3 million profit.

On average € 217,100 of value added per employee in 2025.

Management

Tom Sterckx
Olivier Sterckx
RUE

Behind RUE are Tom Sterckx and Olivier Sterckx. It owns 40% of Talking Bold and 11.2% of Koninklijke Eendracht Aalst Lede itself.

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Directors

According to the 2025 annual accounts

Tom Sterckx

Director

since 2022

Olivier Sterckx

Director

Also active at: V.D. REKLAME, LION, Core, REPLICA4U, SMG, FRAMEWALL, KOMPOSIET, SPOTTS +4 more

since 2022

Establishments

Establishment units

Physical locations of this company

Registered office

Louis Camustraat 31

9300 Aalst

2.195.360.220

Moorselbaan 189

9300 Aalst

Active since 22 September 2010

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Details

Company number
0829.747.896
VAT number
BE 0829.747.896
Registered office
Louis Camustraat 31, 9300 Aalst
Names & denominations
RUE
Enterprise type
Rechtspersoon
Legal form
Private limited company
Legal situation
Normale toestand
Start date
30 September 2010
Peppol
Active · Active since 27 Mar 2026
Activities · NACE

Overige zakelijke dienstverlening, neg

Activiteiten van reclamebureaus

Frequently asked questions

What does RUE do?
RUE is filed with the CBE under the catch-all “Overige zakelijke dienstverlening”, a code that says little about what the company actually does. Private Limited, started on 30 September 2010, 1 establishment.
What is the address of RUE?
The registered office of RUE is located at Louis Camustraat 31, 9300 Aalst.
Is RUE still active?
Yes. According to the CBE (1 October 2026) RUE is active, legal situation “Normale toestand”, started on 30 September 2010.
Is RUE registered on Peppol?
Yes, RUE is registered on the Peppol network with ID 0208:0829747896.
What is the enterprise number of RUE?
The enterprise number of RUE is BE0829747896.
When was RUE founded?
RUE was founded on 30 September 2010.