Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Negative equity NBB
More debt than assets in 4 of the last 4 fiscal years.
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Tight liquidity NBB
Cash and receivables cover 44 % of short-term debt in 2025; threshold 65 %.
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Busy address KBO
11 other companies have their registered office at the same address; threshold 10.
Financials
Financial year 2025
Sales-Addict from Gent, company number BE0820931784, closed financial year 2025 with a result of € 6,565 after tax. For that financial year Sales-Addict recorded a gross margin of € 6,645 and equity of € -19,986. Compared with financial year 2023, the result moved from € -3,161 to € 6,565. Profitable, and profit is growing. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on October 4, 2026.
€ -19,986
▲ € 6,873 vs 2023
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 6,565
▲ still € 3,161 loss in 2023
Profit after tax over the fiscal year.
€ 42
Cash and bank balances on the last day of the fiscal year.
Stays in the company
No dividend for 2025. Retained profit grew to € -119,986.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 703
▼ 81% vs 2023
Supplier invoices still open on the last day of the fiscal year.
€ 177
Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.
| 2021 | 2022 | 2023 | 2025 | Change 2023 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 9,962 | € -9,579 | € -3,427 | € 6,645 | ▲ € 10,072 |
| Profit after taxes | € 9,322 | € -9,744 | € -3,161 | € 6,565 | ▲ € 9,726 |
| Equity | € -13,953 | € -23,698 | € -26,859 | € -19,986 | ▲ € 6,873 |
| Total debts | € 84,544 | € 93,878 | € 100,886 | € 35,683 | ▼ 65% |
| Cash | - | - | - | € 42 | |
| Retained profit | € -113,953 | € -123,698 | € -126,859 | € -119,986 | ▲ € 6,873 |
| Bank debt | € 60,965 | € 60,965 | € 60,965 | € 0 | ▼ 100% |
| Balance sheet total | € 70,591 | € 70,181 | € 74,027 | € 15,697 | ▼ 79% |
Key figures of Sales-Addict, fiscal years 2021 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Sales-Addict?
What happened at Sales-Addict in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: profit of € 6,565. filed late Source: NBB ↗
- New establishment in Gent. KBO
- Start of the company according to the CBE. KBO
In short
From € 9,322 profit in 2021 to € 6,565 profit in 2025.
Paid € 76 in corporate taxes since 2021.
Best year ever: 2021, with € 9,322 profit.
Management
Behind Sales-Addict are Stefaan Ceulemans and Tom Ceulemans.
Directors
According to the 2025 annual accounts
Stefaan Ceulemans
Director
Tom Ceulemans
Director
Establishments
Establishment units
Physical locations of this company
Ajuinlei 1 box 2
9000 Gent
Ajuinlei 1B2
9000 Gent
Active since 26 November 2009
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 11 companies are registered at this address.
All companies at this address →ELEN
Ventures4Growth
€ 165,473 gross margin · 2025
Ventures4Growth Group
€ 101,764 gross margin · 2025
Ajuinlei1
€ 49,266 gross margin · 2025
Media & Communicatie
€ -3,557 gross margin · 2025
+6 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0820.931.784
- VAT number
- BE 0820.931.784
- Registered office
- Ajuinlei 1 bus 2, 9000 Gent
- Names & denominations
- Sales-Addict
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 26 November 2009
- Peppol
- Active · Active since 12 Jan 2026
- Activities · NACE
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