Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Negative equity NBB
More debt than assets in 4 of the last 4 fiscal years.
-
Tight liquidity NBB
Cash and receivables cover 11 % of short-term debt in 2025; threshold 65 %.
-
Shrinking team NBB
FTE fell two years in a row, from 5.8 to 4.1.
-
Busy address KBO
22 other companies have their registered office at the same address; threshold 10.
Financials
Financial year 2025
BBM RETAIL from Antwerpen, company number BE0810366902, closed financial year 2025 with a result of € 12,873 after tax. For that financial year BBM RETAIL recorded a gross margin of € 267,645 and equity of € -285,679. Compared with financial year 2024, the result moved from € 11,907 to € 12,873. Profitable, and profit is growing. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on July 1, 2026.
€ -285,679
▲ € 12,873 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 12,873
▲ 8% vs 2024
Profit after tax over the fiscal year.
€ 67,492
▲ 26% vs 2024
Cash and bank balances on the last day of the fiscal year.
Stays in the company
No dividend for 2025. Retained profit grew to € -291,929.
People and assets in 2025
4.1
▼ 0.6 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 200,190
▼ 9% vs 2024
€ 48,800 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 241,215
Book value of vehicles, furniture and equipment.
Debts at end 2025
€ 594,766
▲ 54% vs 2024
Loans from banks and other lenders, long and short.
€ 61,134
▲ 78% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 15,672
▼ 23% vs 2024
Taxes, VAT and social contributions still to pay.
Want to see how much further we take a dossier in the Pro version? Open the free De Lijn example and give feedback →
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Revenue | - | € 1,044,841 | - | - | |
| Gross margin | € 367,789 | € 338,197 | € 255,691 | € 267,645 | ▲ 5% |
| Profit after taxes | € 14,861 | € 11,934 | € 11,907 | € 12,873 | ▲ 8% |
| Equity | € -322,393 | € -310,459 | € -298,552 | € -285,679 | ▲ € 12,873 |
| Total debts | € 633,341 | € 516,167 | € 464,659 | € 692,860 | ▲ 49% |
| Cash | € 79,083 | € 47,437 | € 53,639 | € 67,492 | ▲ 26% |
| Retained profit | € -328,643 | € -316,709 | € -304,802 | € -291,929 | ▲ € 12,873 |
| Bank debt | € 428,952 | € 441,997 | € 385,330 | € 594,766 | ▲ 54% |
| Balance sheet total | € 310,948 | € 205,709 | € 166,108 | € 407,181 | ▲ 145% |
| Employees (FTE) | 7.3 | 5.8 | 4.7 | 4.1 | ▼ 0.6 |
Key figures of BBM RETAIL, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to BBM RETAIL?
What happened at BBM RETAIL in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: profit of € 12,873 (▲ 8% vs 2024). Source: NBB ↗
- Björn Borg AB became a director. NBB
- New establishment in Antwerpen. KBO
- Start of the company according to the CBE. KBO
- New establishment in Maasmechelen. KBO
In short
From € 14,861 profit in 2022 to € 12,873 profit in 2025.
Best year ever: 2022, with € 14,861 profit.
On average € 65,300 of value added per employee in 2025.
A new publication or filing at BBM RETAIL? We notify you, reason included.
Follow BBM RETAILDatabakkes Pro
Know what changes at your customers, suppliers and competitors. Without reading an annual account.
- Follow them in one folder Every company in your folder gets this full dossier: household book, all fiscal years, benchmark against companies of the same size.
- We alert you, with the reason New annual account, Official Gazette publication or status change: you get what changed and where it says so.
- In bulk too, and in ChatGPT and Claude Upload your customer list and get the warning signs back per company. Or ask in your own AI assistant, with this register as the source.
Databakkes Pro is being built. Sign up now and you are first in line for an invitation, with a month to try without a credit card.
De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
The stake of BBM (BELGIAN BRAND MANAGEMENT) comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
BBM RETAILBehind BBM RETAIL is Björn Borg AB. The shares are held by BBM (BELGIAN BRAND MANAGEMENT) (100%).
Directors
According to the 2025 annual accounts
Björn Borg AB
Director · represented by Joris Van Cleemput
Also active at: BBM (BELGIAN BRAND MANAGEMENT)
since 2023
Shareholders
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Michel De Braeystraat 52
2000 Antwerpen
Zetellaan(E) 156
3630 Maasmechelen
Active since 6 March 2009
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 22 companies are registered at this address.
All companies at this address →Kenvue Belgium
Paperclip België
€ 371,491 gross margin · 2025
SENTIANCE
€ -2.1 million gross margin · 2025
PPS-CONSULT
€ 28,432 gross margin · 2025
Sentiance
+17 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0810.366.902
- VAT number
- BE 0810.366.902
- Registered office
- Michel De Braeystraat 52, 2000 Antwerpen
- Names & denominations
- BBM RETAIL
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 12 March 2009
- Peppol
- Active · Active since 28 Nov 2025
- Activities · NACE
Detailhandel in dames-, heren-, baby- en kinderboven- en onderkleding en kledingaccessoires (algemeen assortiment)
Handelsbemiddeling in de groothandel in textiel, kleding, bont, schoeisel en lederwaren