Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Two loss years in a row NBB
Negative result in 2024 and 2025.
-
Shrinking team NBB
FTE fell two years in a row, from 142.2 to 125.6.
-
Figures corrected NBB
Corrected annual account filed for 2022, 2023.
Financials
Financial year 2025
Ads & Data from Vilvoorde, company number BE0809309701, closed financial year 2025 with a result of € -294,738 after tax. For that financial year Ads & Data recorded revenue of € 27.8 million and equity of € 1.1 million. Compared with financial year 2024, the result moved from € -275,997 to € -294,738. The company made a loss. The company holds a healthy buffer. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on June 12, 2026.
€ 1.1 million
▼ 21% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -294,738
▼ 7 % more loss than in 2024
Profit after tax over the fiscal year.
€ 9.3 million
▼ 34% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € 310,769.
People and assets in 2025
125.6
▼ 1.4 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 13.7 million
▼ 1% vs 2024
€ 109,300 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 1,809
▼ 34% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 52 million
▲ 2% vs 2024
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 514 days on average.
€ 3.4 million
▲ 6% vs 2024
Taxes, VAT and social contributions still to pay.
Want to see how much further we take a dossier in the Pro version? Open the free De Lijn example and give feedback →
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Revenue | € 15,419,345 | € 12,483,144 | € 26,984,434 | € 27,803,352 | ▲ 3% |
| Profit after taxes | € 391,034 | € 32,937 | € -275,997 | € -294,738 | ▼ € 18,741 |
| Equity | € 2,182,253 | € 1,710,698 | € 1,434,702 | € 1,139,964 | ▼ 21% |
| Total debts | € 52,365,596 | € 58,178,680 | € 57,156,523 | € 57,603,491 | ▲ 1% |
| Cash | € 10,724,525 | € 10,893,157 | € 14,194,536 | € 9,346,254 | ▼ 34% |
| Retained profit | € 1,353,058 | € 881,504 | € 605,507 | € 310,769 | ▼ 49% |
| Dividend | € 0 | € 504,491 | € 0 | € 0 | |
| Balance sheet total | € 54,547,849 | € 59,889,378 | € 58,591,224 | € 58,743,455 | |
| Employees (FTE) | 153.9 | 142.2 | 127 | 125.6 | ▼ 1.4 |
Key figures of Ads & Data, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Ads & Data?
What happened at Ads & Data in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Kenny Henderyckx stepped down as director. NBB
- Jeroen Bronselaer stepped down as director. NBB
- ZUMACO stepped down as director. NBB
- EIFERMAN stepped down as director. NBB
- Ben Jan Vandermeulen stepped down as director. NBB
- New annual accounts for financial year 2025: loss of € 294,738. Source: NBB ↗
- Kenny Henderyckx became a director. NBB
- Jeroen Bronselaer became a director. NBB
In short
From € 391,034 profit in 2022 to € 294,738 loss in 2025.
Paid € 235,547 in corporate taxes since 2022.
Best year ever: 2022, with € 391,034 profit.
Paid out € 504,491 in dividends to the owners in total.
A new publication or filing at Ads & Data? We notify you, reason included.
Follow Ads & DataDatabakkes Pro
Know what changes at your customers, suppliers and competitors. Without reading an annual account.
- Follow them in one folder Every company in your folder gets this full dossier: household book, all fiscal years, benchmark against companies of the same size.
- We alert you, with the reason New annual account, Official Gazette publication or status change: you get what changed and where it says so.
- In bulk too, and in ChatGPT and Claude Upload your customer list and get the warning signs back per company. Or ask in your own AI assistant, with this register as the source.
Databakkes Pro is being built. Sign up now and you are first in line for an invitation, with a month to try without a credit card.
De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
The shares are held by Telenet BV (44.4%), Mediahuis NV (44.4%) and Proximus NV (11.2%).
Directors
According to the 2025 annual accounts
Director · represented by Kristiaan Ivo DE BEUKELAER
Also active at: ACKROYD PUBLICATIONS, MEDIAHUIS TECHNOLOGY & PRODUCT STUDIO, Rondom Media, DIGITAL MEDIA FACILITIES, DE BUREN, Printing Partners Paal-Beringen, ZIMMO, ZABUN +12 more
since 2021 · until 2027
Kenny Henderyckx
Director
since 2025 · until 2031
since 2025 · until 2031
Director · represented by Koen Albert Verwee
Also active at: DE BUREN, RouteYou, VLAANDEREN EEN
since 2021 · until 2027
Ben Jan Vandermeulen
Director
since 2021 · until 2027
Shareholders
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Harensesteenweg 226
1800 Vilvoorde
Katwilgweg 2
2050 Antwerpen
Active since 1 April 2021
Herkenrodesingel 16
3500 Hasselt
Active since 1 April 2021
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 1 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Website
Technologies
Hosting & Email
Email provider
Microsoft 365
Hosting
COMBELL-AS, BE
Website info
Features
Security
Details
- Company number
- 0809.309.701
- VAT number
- BE 0809.309.701
- Registered office
- Harensesteenweg 226, 1800 Vilvoorde
- Names & denominations
- Ads & Data
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 22 January 2009
- Peppol
- Active · Active since 1 Jan 2001
- Contact
- adsanddata.be
- Activities · NACE
Mediarepresentatie