Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Two loss years in a row NBB
Negative result in 2024 and 2025.
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Shrinking team NBB
FTE fell two years in a row, from 142.2 to 125.6.
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Figures corrected NBB
Corrected annual account filed for 2022, 2023.
Financials
Financial year 2025
Ads & Data from Vilvoorde, company number BE0809309701, closed financial year 2025 with a result of € -294,738 after tax. For that financial year Ads & Data recorded revenue of € 27.8 million and equity of € 1.1 million. Compared with financial year 2024, the result moved from € -275,997 to € -294,738. The company made a loss. The company holds a healthy buffer. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on June 12, 2026.
€ 1.1 million
▼ 21% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -294,738
▼ 7 % more loss than in 2024
Profit after tax over the fiscal year.
€ 9.3 million
▼ 34% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € 310,769.
People and assets in 2025
125.6
▼ 1.4 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 13.7 million
▼ 1% vs 2024
€ 109,300 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 1,809
▼ 34% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 52 million
▲ 2% vs 2024
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 514 days on average.
€ 3.4 million
▲ 6% vs 2024
Taxes, VAT and social contributions still to pay.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Revenue | € 15,419,345 | € 12,483,144 | € 26,984,434 | € 27,803,352 | ▲ 3% |
| Profit after taxes | € 391,034 | € 32,937 | € -275,997 | € -294,738 | ▼ € 18,741 |
| Equity | € 2,182,253 | € 1,710,698 | € 1,434,702 | € 1,139,964 | ▼ 21% |
| Total debts | € 52,365,596 | € 58,178,680 | € 57,156,523 | € 57,603,491 | ▲ 1% |
| Cash | € 10,724,525 | € 10,893,157 | € 14,194,536 | € 9,346,254 | ▼ 34% |
| Retained profit | € 1,353,058 | € 881,504 | € 605,507 | € 310,769 | ▼ 49% |
| Dividend | € 0 | € 504,491 | € 0 | € 0 | |
| Balance sheet total | € 54,547,849 | € 59,889,378 | € 58,591,224 | € 58,743,455 | |
| Employees (FTE) | 153.9 | 142.2 | 127 | 125.6 | ▼ 1.4 |
Key figures of Ads & Data, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Ads & Data?
What happened at Ads & Data in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Kenny Henderyckx stepped down as director. NBB
- Jeroen Bronselaer stepped down as director. NBB
- ZUMACO stepped down as director. NBB
- EIFERMAN stepped down as director. NBB
- Ben Jan Vandermeulen stepped down as director. NBB
- New annual accounts for financial year 2025: loss of € 294,738. Source: NBB ↗
- Kenny Henderyckx became a director. NBB
- Jeroen Bronselaer became a director. NBB
In short
From € 391,034 profit in 2022 to € 294,738 loss in 2025.
Paid € 235,547 in corporate taxes since 2022.
Best year ever: 2022, with € 391,034 profit.
Paid out € 504,491 in dividends to the owners in total.
Management
The shares are held by Telenet BV (44.4%), Mediahuis NV (44.4%) and Proximus NV (11.2%).
Directors
According to the 2025 annual accounts
Director · represented by Kristiaan Ivo DE BEUKELAER
Also active at: ACKROYD PUBLICATIONS, MEDIAHUIS TECHNOLOGY & PRODUCT STUDIO, Rondom Media, DIGITAL MEDIA FACILITIES, DE BUREN, Printing Partners Paal-Beringen, ZIMMO, ZABUN +12 more
since 2021 · until 2027
Kenny Henderyckx
Director
since 2025 · until 2031
since 2025 · until 2031
Director · represented by Koen Albert Verwee
Also active at: DE BUREN, RouteYou, VLAANDEREN EEN
since 2021 · until 2027
Ben Jan Vandermeulen
Director
since 2021 · until 2027
Shareholders
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Harensesteenweg 226
1800 Vilvoorde
Katwilgweg 2
2050 Antwerpen
Active since 1 April 2021
Herkenrodesingel 16
3500 Hasselt
Active since 1 April 2021
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 1 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Website
Technologies
Hosting & Email
Email provider
Microsoft 365
Hosting
COMBELL-AS, BE
Website info
Features
Security
Details
- Company number
- 0809.309.701
- VAT number
- BE 0809.309.701
- Registered office
- Harensesteenweg 226, 1800 Vilvoorde
- Names & denominations
- Ads & Data
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 22 January 2009
- Peppol
- Active · Active since 1 Jan 2001
- Contact
- adsanddata.be
- Activities · NACE
Mediarepresentatie