Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Two loss years in a row NBB
Negative result in 2024 and 2025.
Financials
Financial year 2025
YouGov CP Belgium from Leuven, company number BE0805752769, closed financial year 2025 with a result of € -488,302 after tax. For that financial year YouGov CP Belgium recorded revenue of € 5.9 million and equity of € 5 million. Compared with financial year 2024, the result moved from € -337,043 to € -488,302. The company made a loss. The company holds a healthy buffer. Debts are under control. The most recent annual accounts were filed with the National Bank of Belgium on June 9, 2026.
€ 5 million
▼ 9% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -488,302
▼ 45 % more loss than in 2024
Profit after tax over the fiscal year.
€ 1.2 million
▼ 16% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -825,345.
People and assets in 2025
46.6
▲ 7.8 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 2.8 million
▼ 43% vs 2024
€ 60,900 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
Debts at end 2025
€ 16.9 million
▲ 7% vs 2024
Loans from banks and other lenders, long and short.
€ 3.5 million
▲ 137% vs 2024
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 459 days on average.
€ 1 million
▼ 8% vs 2024
Taxes, VAT and social contributions still to pay.
| 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|
| Revenue | € 10,785,089 | € 5,934,045 | ▼ 45% |
| Profit after taxes | € -337,043 | € -488,302 | ▼ € 151,259 |
| Equity | € 5,537,957 | € 5,049,655 | ▼ 9% |
| Total debts | € 20,825,368 | € 23,233,396 | ▲ 12% |
| Cash | € 1,424,368 | € 1,201,809 | ▼ 16% |
| Retained profit | € -337,043 | € -825,345 | ▼ € 488,302 |
| Bank debt | € 15,808,813 | € 16,892,634 | ▲ 7% |
| Balance sheet total | € 26,363,325 | € 28,283,051 | ▲ 7% |
| Employees (FTE) | 38.8 | 46.6 | ▲ 7.8 |
By revenue, YouGov CP Belgium ranks 3rd of 4 companies with main activity “Markt- en opinieonderzoek” in Leuven that publish figures (fiscal year 2025).
Key figures of YouGov CP Belgium, fiscal years 2024 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 3 March 2027.
Ask about YouGov CP Belgium the way you would ask their accountant.
Answers from the filed annual accounts, the Belgian Official Gazette and the CBE register.
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What happened to YouGov CP Belgium?
What happened at YouGov CP Belgium in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 488,302. filed late Source: NBB ↗
- William Alexander Bowes became a director. NBB
- Tilly Heald stepped down as director. NBB
- Stefan Heremans became a director. NBB
- Tilly Heald became a director. NBB
- Incorporation, published in the Gazette. Source: Staatsblad ↗
- New establishment in Leuven. KBO
In short
From € 337,043 loss in 2024 to € 488,302 loss in 2025.
Paid € 11,024 in corporate taxes since 2024.
Management
Behind YouGov CP Belgium are William Alexander Bowes and Stefan Heremans. The shares are held by YouGov Netherlands B.V. (100%).
Directors
According to the 2025 annual accounts
William Alexander Bowes
Director
since 2026
Stefan Heremans
Director
since 2024
Tilly Heald
Director
since 2024 · until 2026
Shareholders
YouGov Netherlands B.V.
100%
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Havenkant 8 box 501
3000 Leuven
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Similar companies in Leuven
Same main activity (Markt- en opinieonderzoek), 15 active companies in Leuven, largest first.
€ 31.5 million revenue · 2025
€ 29.8 million revenue · 2024
€ 1.8 million gross margin · 2025
€ 1.2 million gross margin · 2025
€ 481,690 gross margin · 2025
€ 394,447 gross margin · 2025
Shareholders according to the Official Gazette deeds
Who contributed at incorporation and at capital increases, with the deed as source. Later share transfers are not published in the Gazette.
Incorporation
Source: Deed ↗- Gold CP Holding B.V.(oprichter) 100%
Details
- Company number
- 0805.752.769
- VAT number
- BE 0805.752.769
- Registered office
- Havenkant 8 bus 501, 3000 Leuven
- Names & denominations
- YouGov CP Belgium
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 12 September 2023
- Peppol
- Active · Active since 1 Jan 2026
- Activities · NACE
Markt- en opinieonderzoek
Verhuur en exploitatie van eigen of geleased niet-residentieel onroerend goed, exclusief terreinen
Activiteiten van reclamebureaus
Overige zakelijke dienstverlening, neg
Activiteiten van adviesbureaus op het gebied van public relations en communicatie
Adviesbureaus op het gebied van public relations en communicatie