Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Negative equity NBB
More debt than assets in 2 of the last 3 fiscal years.
-
Tight liquidity NBB
Cash and receivables cover 16 % of short-term debt in 2024; threshold 65 %.
Financials
Financial year 2024
WoWBeauty from Buggenhout, company number BE0778346707, closed financial year 2024 with a result of € -37,902 after tax. For that financial year WoWBeauty recorded a gross margin of € -17,057 and equity of € -16,912. Compared with financial year 2023, the result moved from € 23,338 to € -37,902. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on August 28, 2025.
€ -16,912
▼ € 37,902 vs 2023
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -37,902
▼ still € 23,338 profit in 2023
Profit after tax over the fiscal year.
Loss, nothing to pay out
Reserves fell to € -23,912.
People and assets in 2024
€ 3,816
▲ 114% vs 2023
Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 713
▼ 62% vs 2023
Book value of vehicles, furniture and equipment.
Debts at end 2024
€ 22
Loans from banks and other lenders, long and short.
€ 7,024
▼ 53% vs 2023
Supplier invoices still open on the last day of the fiscal year.
€ 1,247
▼ 72% vs 2023
Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.
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| 2022 | 2023 | 2024 | Change 2023 → 2024 | |
|---|---|---|---|---|
| Gross margin | € -1,284 | € 40,869 | € -17,057 | ▼ € 57,925 |
| Profit after taxes | € -9,348 | € 23,338 | € -37,902 | ▼ € 61,240 |
| Equity | € -2,348 | € 20,990 | € -16,912 | ▼ € 37,902 |
| Total debts | € 205,144 | € 138,969 | € 212,301 | ▲ 53% |
| Cash | € 1,297 | € 3,727 | - | |
| Retained profit | € -9,348 | € 13,990 | € -23,912 | ▼ € 37,902 |
| Bank debt | € 0 | € 0 | € 22 | |
| Balance sheet total | € 202,797 | € 159,959 | € 195,389 | ▲ 22% |
Key figures of WoWBeauty, fiscal years 2022 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.
What happened to WoWBeauty?
What happened at WoWBeauty in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2024: loss of € 37,902 (▼ € 61,240 vs 2023). filed late Source: NBB ↗
- New establishment in Buggenhout. KBO
- Start of the company according to the CBE. KBO
In short
From € 9,348 loss in 2022 to € 37,902 loss in 2024.
Paid € 270 in corporate taxes since 2022.
Best year ever: 2023, with € 23,338 profit.
A new publication or filing at WoWBeauty? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind WoWBeauty are Aurélie Diémert and Anas Al Chihabi. Anas Al Chihabi is also behind Al Tas and SmartOnline.
Directors
According to the 2024 annual accounts
Aurélie Diémert
Director
Establishments
Establishment units
Physical locations of this company
Kerkstraat 78 box C
9255 Buggenhout
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 5 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Website
Technologies
Hosting & Email
Email provider
Self-hosted
Hosting
COMBELL-AS, BE
Website info
Features
Security
Network
Details
- Company number
- 0778.346.707
- VAT number
- BE 0778.346.707
- Registered office
- Kerkstraat 78 bus C, 9255 Buggenhout
- Names & denominations
- WoWBeauty
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 7 December 2021
- Peppol
- Active · Active since 30 Dec 2025
- Contact
- wowbeauty.be
- Activities · NACE
Schoonheidsverzorging en andere schoonheidsbehandelingen
Schoonheidsverzorging
Overige niet-gespecialiseerde detailhandel
Organisatie van congressen en beurzen
Detailhandel in cosmetica en toiletartikelen
Sport- en recreatieonderwijs
Activiteiten van reclamebureaus
Detailhandel via postorderbedrijven of via internet