Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Negative equity NBB
More debt than assets in 1 of the last 3 fiscal years.
-
Two loss years in a row NBB
Negative result in 2022 and 2023.
-
Legal situation KBO
Opening faillissement according to the CBE.
Financials
Financial year 2023
Sales Promotions Benelux from Keerbergen, company number BE0775740474, closed financial year 2023 with a result of € -116,872 after tax. For that financial year Sales Promotions Benelux recorded a gross margin of € -72,664 and equity of € -11,781. Compared with financial year 2022, the result moved from € -1,536 to € -116,872. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on August 21, 2024.
€ -11,781
▼ € 116,872 vs 2022
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -116,872
▼ 7509 % more loss than in 2022
Profit after tax over the fiscal year.
€ 25,577
▲ 50% vs 2022
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -16,781.
People and assets in 2023
≈ 1
No payroll staff. One director, so that person most likely runs the business.
€ 34,496
▼ 9% vs 2022
Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
Debts at end 2023
€ 73,447
▲ 4% vs 2022
€ 8,606 is repaid this year. At this pace the long-term loan is gone in ≈ 9 years.
€ 114,600
▲ € 110,596 vs 2022
Supplier invoices still open on the last day of the fiscal year.
€ 12,914
▼ 67% vs 2022
Taxes, VAT and social contributions still to pay.
Want to see how much further we take a dossier in the Pro version? Open the free De Lijn example and give feedback →
| 2021 | 2022 | 2023 | Change 2022 → 2023 | |
|---|---|---|---|---|
| Gross margin | € 132,475 | € 44,185 | € -72,664 | ▼ € 116,848 |
| Profit after taxes | € 101,627 | € -1,536 | € -116,872 | ▼ € 115,336 |
| Equity | € 106,627 | € 105,091 | € -11,781 | ▼ € 116,872 |
| Total debts | € 96,638 | € 113,461 | € 200,961 | ▲ 77% |
| Cash | € 46,798 | € 17,079 | € 25,577 | ▲ 50% |
| Retained profit | € 101,627 | € 100,091 | € -16,781 | ▼ € 116,872 |
| Bank debt | € 0 | € 70,875 | € 73,447 | ▲ 4% |
| Balance sheet total | € 203,265 | € 218,552 | € 189,181 | ▼ 13% |
Key figures of Sales Promotions Benelux, fiscal years 2021 to 2023, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2024 has not been filed yet; it was expected before 31 July 2025.
What happened to Sales Promotions Benelux?
What happened at Sales Promotions Benelux in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
Sales Promotions Benelux is active according to the CBE. Legal situation: Opening faillissement.
- New annual accounts for financial year 2023: loss of € 116,872. filed late Source: NBB ↗
- New establishment in Keerbergen. KBO
- Start of the company according to the CBE. KBO
In short
From € 101,627 profit in 2021 to € 116,872 loss in 2023.
Paid € 30,140 in corporate taxes since 2021.
Best year ever: 2021, with € 101,627 profit.
A new publication or filing at Sales Promotions Benelux? We notify you, reason included.
Follow Sales Promotions BeneluxDatabakkes Pro
Know what changes at your customers, suppliers and competitors. Without reading an annual account.
- Follow them in one folder Every company in your folder gets this full dossier: household book, all fiscal years, benchmark against companies of the same size.
- We alert you, with the reason New annual account, Official Gazette publication or status change: you get what changed and where it says so.
- In bulk too, and in ChatGPT and Claude Upload your customer list and get the warning signs back per company. Or ask in your own AI assistant, with this register as the source.
Databakkes Pro is being built. Sign up now and you are first in line for an invitation, with a month to try without a credit card.
De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind Sales Promotions Benelux is Claudia Keuleers.
Directors
According to the 2023 annual accounts
Claudia Keuleers
Director
Establishments
Establishment units
Physical locations of this company
Palmstraat 6
3140 Keerbergen
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0775.740.474
- VAT number
- BE 0775.740.474
- Registered office
- Palmstraat 6, 3140 Keerbergen
- Names & denominations
- Sales Promotions Benelux
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Opening faillissement
- Start date
- 14 October 2021
- Peppol
- Not registered
- Activities · NACE
Handelsbemiddeling in de niet-gespecialiseerde groothandel