Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Negative equity NBB
More debt than assets in 3 of the last 4 fiscal years.
-
Two loss years in a row NBB
Negative result in 2024 and 2025.
-
Tight liquidity NBB
Cash and receivables cover 4 % of short-term debt in 2025; threshold 65 %.
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Busy address KBO
20 other companies have their registered office at the same address; threshold 10.
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Not on Peppol Peppol
Not registered in the Peppol network, mandatory for VAT-liable companies since 1 January 2026.
Financials
Financial year 2025
KeepUpp from Waterloo, company number BE0775702664, closed financial year 2025 with a result of € -60,491 after tax. For that financial year KeepUpp recorded revenue of € 2,975 and equity of € -318,073. Compared with financial year 2024, the result moved from € -71,981 to € -60,491. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on August 14, 2026.
€ -318,073
▼ € 60,491 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -60,491
▲ 16 % less loss than in 2024
Profit after tax over the fiscal year.
€ 4,829
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -654,073.
People and assets in 2025
≈ 1
No payroll staff. One director, so that person most likely runs the business.
Debts at end 2025
€ 150,000
▲ € 149,772 vs 2024
Loans from banks and other lenders, long and short.
€ 277,518
▼ 35% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 1,300
Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Revenue | - | - | - | € 2,975 | |
| Gross margin | € -255,728 | € -261,370 | € -22,843 | € -10,991 | ▲ € 11,852 |
| Profit after taxes | € -257,909 | € -263,692 | € -71,981 | € -60,491 | ▲ € 11,490 |
| Equity | € 78,091 | € -185,601 | € -257,582 | € -318,073 | ▼ € 60,491 |
| Total debts | € 68,227 | € 215,522 | € 448,708 | € 468,717 | ▲ 4% |
| Cash | € 138,379 | € 12,863 | € 0 | € 4,829 | |
| Retained profit | € -257,909 | € -521,601 | € -593,582 | € -654,073 | ▼ € 60,491 |
| Bank debt | € 0 | € 77 | € 228 | € 150,000 | ▲ € 149,772 |
| Balance sheet total | € 146,319 | € 29,921 | € 191,126 | € 150,644 | ▼ 21% |
Key figures of KeepUpp, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to KeepUpp?
What happened at KeepUpp in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 60,491. filed late Source: NBB ↗
- New establishment in Waterloo. KBO
- Joël Rubinfeld became a director. NBB
- Start of the company according to the CBE. KBO
In short
From € 257,909 loss in 2022 to € 60,491 loss in 2025.
Paid € 21 in corporate taxes since 2022.
A new publication or filing at KeepUpp? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Directors
According to the 2025 annual accounts
Joël Rubinfeld
Director
since 2021
Establishments
Establishment units
Physical locations of this company
Drève Richelle 161 M
1410 Waterloo
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 20 companies are registered at this address.
All companies at this address →BOUYGUES IMMOBILIER BELGIUM
€ 13.3 million revenue · 2025
HANALEI
€ 4.3 million revenue · 2026
LEAF CONSULTINVEST
€ 198,152 gross margin · 2025
PROPRISM
€ 454,695 gross margin · 2025
RESEAU-PRO
€ 1.4 million revenue · 2024
+15 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0775.702.664
- VAT number
- BE 0775.702.664
- Registered office
- Drève Richelle 161 M, 1410 Waterloo
- Names & denominations
- KeepUpp
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 13 October 2021
- Peppol
- Not registered
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