Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Tight liquidity NBB
Cash and receivables cover 40 % of short-term debt in 2025; threshold 65 %.
Financials
Financial year 2025
Impulse Marketing from Turnhout, company number BE0771318165, closed financial year 2025 with a result of € -8,041 after tax. For that financial year Impulse Marketing recorded a gross margin of € -5,554 and equity of € 5,232. Compared with financial year 2024, the result moved from € 11,273 to € -8,041. The company made a loss. The buffer shrank hard: equity is 61 % below last year. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on June 30, 2026.
€ 5,232
▼ 61% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -8,041
▼ still € 11,273 profit in 2024
Profit after tax over the fiscal year.
Loss, nothing to pay out
Reserves fell to € 3,232.
People and assets in 2025
≈ 1
No payroll staff. One director, so that person most likely runs the business.
€ 2,835
▼ 24% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
€ 825
Loans from banks and other lenders, long and short.
€ 2,450
▲ 29% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 3,319
Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € -2,888 | € 15,934 | € 17,668 | € -5,554 | ▼ € 23,222 |
| Profit after taxes | € -4,750 | € 12,150 | € 11,273 | € -8,041 | ▼ € 19,315 |
| Equity | € -2,750 | € 9,400 | € 13,274 | € 5,232 | ▼ 61% |
| Total debts | € 13,243 | € 4,086 | € 6,423 | € 8,248 | ▲ 28% |
| Cash | - | € 9,426 | € 1,133 | - | |
| Retained profit | € -4,750 | € 7,400 | € 11,274 | € 3,232 | ▼ 71% |
| Dividend | € 0 | € 0 | € 7,400 | € 0 | ▼ 100% |
| Bank debt | € 4,834 | € 0 | € 0 | € 825 | |
| Balance sheet total | € 10,493 | € 13,486 | € 19,697 | € 13,480 | ▼ 32% |
Key figures of Impulse Marketing, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Impulse Marketing?
What happened at Impulse Marketing in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 8,041 (▼ € 19,315 vs 2024). Source: NBB ↗
- New establishment in Turnhout. KBO
- Start of the company according to the CBE. KBO
In short
From € 4,750 loss in 2022 to € 8,041 loss in 2025.
Paid € 7,162 in corporate taxes since 2022.
Best year ever: 2023, with € 12,150 profit.
Paid out € 7,400 in dividends to the owners in total.
Management
Behind Impulse Marketing is Tom Patrick Willems.
Directors
According to the 2025 annual accounts
Tom Patrick Willems
Director
Establishments
Establishment units
Physical locations of this company
Dokter Paul Janssenlaan 22 box 12
2300 Turnhout
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0771.318.165
- VAT number
- BE 0771.318.165
- Registered office
- Dokter Paul Janssenlaan 22 bus 12, 2300 Turnhout
- Names & denominations
- Impulse Marketing
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 13 July 2021
- Peppol
- Active · Active since 28 Jul 2025
- Activities · NACE
Installatie van verwarming, klimaatregeling, koeling en ventilatie aangedreven door elektriciteit
Overige bouwinstallatie
Installatie van isolatie
Activiteiten van reclamebureaus
Overige zakelijke dienstverlening, neg
Reparatie en onderhoud van producten van metaal
Sanitaire werkzaamheden
Isolatiewerkzaamheden
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