Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Tight liquidity NBB
Cash and receivables cover 22 % of short-term debt in 2025; threshold 65 %.
Financials
Financial year 2025
POPUP BRAND MESSANCY from Messancy, company number BE0765641190, closed financial year 2025 with a result of € -14,643 after tax. For that financial year POPUP BRAND MESSANCY recorded a gross margin of € 41,659 and equity of € 10,308. Compared with financial year 2024, the result moved from € 16,456 to € -14,643. The company made a loss. The buffer shrank hard: equity is 59 % below last year. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on January 14, 2026.
€ 10,308
▼ 59% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -14,643
▼ still € 16,456 profit in 2024
Profit after tax over the fiscal year.
€ 11,592
▼ 83% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € 9,308.
People and assets in 2025
€ 55,471
▲ 35% vs 2024
Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 39,078
Book value of vehicles, furniture and equipment.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 94,613
▼ 53% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 26,635
▼ 15% vs 2024
Taxes, VAT and social contributions still to pay.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 109,870 | € 72,265 | € 80,632 | € 41,659 | ▼ 48% |
| Profit after taxes | € 14,225 | € -6,730 | € 16,456 | € -14,643 | ▼ € 31,098 |
| Equity | € 15,225 | € 8,495 | € 24,951 | € 10,308 | ▼ 59% |
| Total debts | € 149,142 | € 144,735 | € 230,988 | € 121,248 | ▼ 48% |
| Cash | € 14,702 | € 2,919 | € 66,805 | € 11,592 | ▼ 83% |
| Retained profit | € 14,225 | € 7,495 | € 23,951 | € 9,308 | ▼ 61% |
| Balance sheet total | € 164,366 | € 153,231 | € 255,939 | € 131,556 | ▼ 49% |
Key figures of POPUP BRAND MESSANCY, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 October 2026.
What happened to POPUP BRAND MESSANCY?
What happened at POPUP BRAND MESSANCY in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 14,643 (▼ € 31,098 vs 2024). filed late Source: NBB ↗
- New establishment in Messancy. KBO
- Start of the company according to the CBE. KBO
In short
From € 14,225 profit in 2022 to € 14,643 loss in 2025.
Paid € 12,716 in corporate taxes since 2022.
Best year ever: 2024, with € 16,456 profit.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind POPUP BRAND MESSANCY is Popup Brand Holding.
Directors
According to the 2025 annual accounts
Director
Establishments
Establishment units
Physical locations of this company
Rue d'Arlon 199
6780 Messancy
Route d'Arlon 199
6780 Messancy
Active since 25 March 2021
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 6 companies are registered at this address.
All companies at this address →MAX & MOI outlet store Belgique
€ 61,716 gross margin · 2022
PETROL INDUSTRIES BELGIUM
€ 294,543 gross margin · 2025
BEST MOUNTAIN Belgique
HIGH-LOOK
€ 246,073 gross margin · 2025
OUTLET MALL MESSANCY
€ 6.7 million revenue · 2025
+1 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0765.641.190
- VAT number
- BE 0765.641.190
- Registered office
- Rue d'Arlon 199, 6780 Messancy
- Names & denominations
- POPUP BRAND MESSANCY
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 25 March 2021
- Peppol
- Active · Active since 18 Nov 2025
- Activities · NACE
Detailhandel in dames-, heren-, baby- en kinderboven- en onderkleding en kledingaccessoires (algemeen assortiment)
Activiteiten van adviesbureaus op het gebied van bedrijfsvoering en overig managementadvies
Interieurontwerp
Detailhandel in lederwaren en reisartikelen
Activiteiten van interieurdecorateurs
Overige adviesbureaus op het gebied van bedrijfsbeheer; adviesbureaus op het gebied van bedrijfsvoering