Active · per the CBE, 30 September 2026
What's the story logo

What's the story

BE0747823874

Rechtspersoon Private limited company 1 establishment

What's the story is registered with the CBE as active in: Activiteiten van adviesbureaus op het gebied van bedrijfsvoering en overig managementadvies. Private Limited, started on 3 June 2020, 1 establishment.

Fonteinbos 8 box A, 9320 Aalst whatsthestory.be [email protected]

Behind the company: Pieter De Smet.

Active for

6 year, 3 months

Warning lights

Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.

  • Tight liquidity NBB

    Cash and receivables cover 13 % of short-term debt in 2025; threshold 65 %.

Financials

Financial year 2025

What's the story from Aalst, company number BE0747823874, closed financial year 2025 with a result of € -7,627 after tax. For that financial year What's the story recorded a gross margin of € -1,108 and equity of € 22,057. Compared with financial year 2024, the result moved from € 66,544 to € -7,627. The company made a loss. The buffer shrank hard: equity is 68 % below last year. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on June 18, 2026.

What it is worth Shrank hard

€ 22,057

▼ 68% vs 2024

Assets minus debts, by the books. What is left if everything were sold and paid today.

Loss Caution

€ -7,627

▼ still € 66,544 profit in 2024

Profit after tax over the fiscal year.

Cash in the bank

€ 7,662

▼ 71% vs 2024

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Caution

Loss, nothing to pay out

Reserves fell to € 19,057.

People and assets in 2025

Full-time equivalents estimate

≈ 1

No payroll staff. One director, so that person most likely runs the business.

Vehicles and equipment

€ 443

▼ 35% vs 2024

Book value of vehicles, furniture and equipment.

Debts at end 2025

Bank debt

€ 1,321

▼ 45% vs 2024

Loans from banks and other lenders, long and short.

Owed to suppliers

€ 408

▲ 51% vs 2024

Supplier invoices still open on the last day of the fiscal year.

Taxes

€ 3,705

▼ 89% vs 2024

Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.

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Key figures per fiscal year Download key figures (CSV)
2022202320242025Change 2024 → 2025
Gross margin € 136,868 € 114,584 € 95,440 € -1,108 ▼ € 96,548
Profit after taxes € 97,777 € 87,483 € 66,544 € -7,627 ▼ € 74,170
Equity € 175,244 € 262,727 € 69,544 € 22,057 ▼ 68%
Total debts € 73,484 € 77,930 € 251,414 € 252,446
Cash € 193,401 € 284,183 € 26,003 € 7,662 ▼ 71%
Retained profit € 172,244 € 259,727 € 66,544 € 19,057 ▼ 71%
Dividend € 800 € 0 € 259,727 € 39,860 ▼ 85%
Bank debt € 0 € 0 € 2,409 € 1,321 ▼ 45%
Balance sheet total € 248,728 € 340,658 € 320,958 € 274,503 ▼ 14%

Key figures of What's the story, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.

What happened to What's the story?

What happened at What's the story in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

  • New annual accounts for financial year 2025: loss of € 7,627 (▼ € 74,170 vs 2024). Source: NBB ↗
  • New establishment in Aalst. KBO
  • Pieter De Smet became a director. NBB
  • Start of the company according to the CBE. KBO

In short

From € 97,777 profit in 2022 to € 7,627 loss in 2025.

Paid € 77,899 in corporate taxes since 2022.

Best year ever: 2022, with € 97,777 profit.

Paid out € 300,387 in dividends to the owners in total.

Management

Pieter De Smet
What's the story

Behind What's the story is Pieter De Smet.

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Directors

According to the 2025 annual accounts

Pieter De Smet

Director

since 2020

Establishments

Establishment units

Physical locations of this company

Registered office

Fonteinbos 8 box A

9320 Aalst

2.303.461.473

Fonteinbos 8A

9320 Aalst

Active since 3 June 2020

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Website

Technologies

Amazon CloudFrontFont AwesomeGoogle AnalyticsJavaNginxPWAjQuery

Hosting & Email

Email provider

Self-hosted

Hosting

AMAZON-AES - Amazon.com, Inc., US

Domain

Domain

whatsthestory.be

Registered

2020-06-01

Website info

HTTPS Ja
Languages EN

Features

Security

✓ HTTPS
✗ SPF
✗ DMARC

Network

✓ Load balancing

Details

Company number
0747.823.874
VAT number
BE 0747.823.874
Registered office
Fonteinbos 8 bus A, 9320 Aalst
Names & denominations
What's the story
Enterprise type
Rechtspersoon
Legal form
Private limited company
Legal situation
Normale toestand
Start date
3 June 2020
Peppol
Active · Active since 13 Oct 2025
Activities · NACE

Activiteiten van adviesbureaus op het gebied van bedrijfsvoering en overig managementadvies

Overige adviesbureaus op het gebied van bedrijfsbeheer; adviesbureaus op het gebied van bedrijfsvoering

Overige zakelijke dienstverlening, neg

Activiteiten van adviesbureaus op het gebied van public relations en communicatie

Adviesbureaus op het gebied van public relations en communicatie

Frequently asked questions

What does What's the story do?
What's the story is registered with the CBE as active in: Activiteiten van adviesbureaus op het gebied van bedrijfsvoering en overig managementadvies. Private Limited, started on 3 June 2020, 1 establishment.
What is the address of What's the story?
The registered office of What's the story is located at Fonteinbos 8 box A, 9320 Aalst.
Is What's the story still active?
Yes. According to the CBE (30 September 2026) What's the story is active, legal situation “Normale toestand”, started on 3 June 2020.
Is What's the story registered on Peppol?
Yes, What's the story is registered on the Peppol network with ID 0208:0747823874.
What is the enterprise number of What's the story?
The enterprise number of What's the story is BE0747823874.
When was What's the story founded?
What's the story was founded on 3 June 2020.