Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Negative equity NBB
More debt than assets in 3 of the last 4 fiscal years.
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Two loss years in a row NBB
Negative result in 2024 and 2025.
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Shrinking team NBB
FTE fell two years in a row, from 46.9 to 31.5.
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Board fully replaced NBB
No director from three years ago is still active according to annual account 2025.
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Busy address KBO
61 other companies have their registered office at the same address; threshold 10.
Financials
Financial year 2025
Nielsen Media Belgium from Watermaal-Bosvoorde, company number BE0744660090, closed financial year 2025 with a result of € -2.7 million after tax. For that financial year Nielsen Media Belgium recorded a gross margin of € 2.6 million and equity of € -788,450. Compared with financial year 2024, the result moved from € -1 million to € -2.7 million. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on July 2, 2026.
€ -788,450
▲ € 346,071 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -2.7 million
▼ 161 % more loss than in 2024
Profit after tax over the fiscal year.
€ 263,153
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -5.1 million.
People and assets in 2025
31.5
▼ 4.1 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 4 million
▲ 27% vs 2024
€ 127,800 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 883,387
▲ 25% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 196,905
▼ 30% vs 2024
Taxes, VAT and social contributions still to pay.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 4,049,512 | € 4,084,276 | € 3,371,577 | € 2,581,561 | ▼ 23% |
| Profit after taxes | € 65,365 | € -1,658,262 | € -1,017,116 | € -2,653,929 | ▼ € 1.6 million |
| Equity | € 1,540,857 | € -117,405 | € -1,134,521 | € -788,450 | ▲ € 346,071 |
| Total debts | € 3,024,298 | € 3,342,507 | € 1,996,945 | € 1,199,625 | ▼ 40% |
| Cash | € 0 | - | - | € 263,153 | |
| Retained profit | € 259,309 | € -1,398,953 | € -2,416,069 | € -5,069,998 | ▼ € 2.7 million |
| Bank debt | € 549,861 | € 1,651,644 | € 920,913 | € 0 | ▼ 100% |
| Balance sheet total | € 4,565,155 | € 3,225,102 | € 862,424 | € 1,374,701 | ▲ 59% |
| Employees (FTE) | 52.1 | 46.9 | 35.6 | 31.5 | ▼ 4.1 |
Key figures of Nielsen Media Belgium, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Nielsen Media Belgium?
What happened at Nielsen Media Belgium in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 2.7 million. Source: NBB ↗
- Ashish Kumar Agrawal became a director. NBB
- Marie De Cordier became a director. NBB
- George Callard stepped down as director. NBB
- Cecilie Westh Knudsen stepped down as director. NBB
- Cecilie Westh Knudsen became a director. NBB
- New establishment in Watermaal-Bosvoorde. KBO
- George Callard became a director. NBB
In short
From € 65,365 profit in 2022 to € 2.7 million loss in 2025.
Paid € 21,588 in corporate taxes since 2022.
Best year ever: 2022, with € 65,365 profit.
On average € 82,000 of value added per employee in 2025.
A new publication or filing at Nielsen Media Belgium? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind Nielsen Media Belgium are Ashish Kumar Agrawal and Marie De Cordier.
Directors
According to the 2025 annual accounts
Ashish Kumar Agrawal
Director
since 2025
Marie De Cordier
Director
since 2025
Cecilie Westh Knudsen
Director
since 2021 · until 2025
George Callard
Director
since 2020 · until 2025
Establishments
Establishment units
Physical locations of this company
Terhulpsesteenweg 185 box 7étage
1170 Watermaal-Bosvoorde
Terhulpsesteenweg 185 box 7ETAGE
1170 Watermaal-Bosvoorde
Active since 3 March 2020
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 61 companies are registered at this address.
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What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0744.660.090
- VAT number
- BE 0744.660.090
- Registered office
- Terhulpsesteenweg 185 bus 7étage, 1170 Watermaal-Bosvoorde
- Names & denominations
- Nielsen Media Belgium
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 3 March 2020
- Peppol
- Active · Active since 20 Nov 2020
- Activities · NACE
Markt- en opinieonderzoek
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