Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Two loss years in a row NBB
Negative result in 2024 and 2025.
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Tight liquidity NBB
Cash and receivables cover 24 % of short-term debt in 2025; threshold 65 %.
Financials
Financial year 2025
SMELL STORIES from Brussel, company number BE0732904581, closed financial year 2025 with a result of € -39,034 after tax. For that financial year SMELL STORIES recorded a gross margin of € -26,157 and equity of € 53,732. Compared with financial year 2024, the result moved from € -1,518 to € -39,034. The company made a loss. The company holds a healthy buffer. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on July 10, 2026.
€ 53,732
▼ 42% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -39,034
▼ 2471 % more loss than in 2024
Profit after tax over the fiscal year.
€ 18,543
▼ 42% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -26,268.
People and assets in 2025
€ 2,480
Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 187
▼ 71% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 3,089
▼ 28% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 70,478
▲ 59% vs 2024
Taxes, VAT and social contributions still to pay.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 17,734 | € 21,091 | € 8,702 | € -26,157 | ▼ € 34,859 |
| Profit after taxes | € 7,236 | € 7,455 | € -1,518 | € -39,034 | ▼ € 37,516 |
| Equity | € 86,829 | € 94,285 | € 92,767 | € 53,732 | ▼ 42% |
| Total debts | € 42,949 | € 43,230 | € 51,244 | € 78,807 | ▲ 54% |
| Cash | € 25,670 | € 29,698 | € 31,871 | € 18,543 | ▼ 42% |
| Retained profit | € 6,829 | € 14,285 | € 12,767 | € -26,268 | ▼ € 39,034 |
| Bank debt | € 18,159 | € 7,872 | € 0 | € 0 | |
| Balance sheet total | € 129,778 | € 137,515 | € 144,011 | € 132,539 | ▼ 8% |
Key figures of SMELL STORIES, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to SMELL STORIES?
What happened at SMELL STORIES in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 39,034. Source: NBB ↗
- New establishment in Brussel. KBO
- Stéphane Cadron became a director. NBB
- Kurt Stragier became a director. NBB
- Start of the company according to the CBE. KBO
In short
From € 7,236 profit in 2022 to € 39,034 loss in 2025.
Paid € 3,969 in corporate taxes since 2022.
Best year ever: 2023, with € 7,455 profit.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind SMELL STORIES are Stéphane Cadron and Kurt Stragier.
Directors
According to the 2025 annual accounts
Stéphane Cadron
Director
since 2019
Kurt Stragier
Director
since 2019
Establishments
Establishment units
Physical locations of this company
Verversstraat 15
1000 Brussel
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0732.904.581
- VAT number
- BE 0732.904.581
- Registered office
- Verversstraat 15, 1000 Brussel
- Names & denominations
- SMELL STORIES
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 27 August 2019
- Peppol
- Active · Active since 21 Nov 2025
- Activities · NACE
Detailhandel in cosmetica en toiletartikelen