Active · per the CBE, 30 September 2026
APP-IT logo

APP-IT

BE0731744442

Rechtspersoon Private limited company 1 establishment

APP-IT is an advertising agency in Genk. Private Limited, started on 31 July 2019, 1 establishment.

Mondeolaan 2D box 3, 3600 Genk appit.be [email protected]

Behind the company: Pascal D'Helft, Arne Geusens.

Active for

7 year, 1 month

Warning lights

Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.

  • Negative equity NBB

    More debt than assets in 4 of the last 4 fiscal years.

  • Two loss years in a row NBB

    Negative result in 2024 and 2025.

  • Tight liquidity NBB

    Cash and receivables cover 24 % of short-term debt in 2025; threshold 65 %.

Financials

Financial year 2025

APP-IT from Genk, company number BE0731744442, closed financial year 2025 with a result of € -4,710 after tax. For that financial year APP-IT recorded a gross margin of € 151,051 and equity of € -34,341. Compared with financial year 2024, the result moved from € -15,668 to € -4,710. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on October 31, 2025.

What it is worth Caution

€ -34,341

▼ € 4,710 vs 2024

Assets minus debts, by the books. What is left if everything were sold and paid today.

Loss Caution

€ -4,710

▲ 70 % less loss than in 2024

Profit after tax over the fiscal year.

Cash in the bank

€ 21,982

▲ € 19,176 vs 2024

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Caution

Loss, nothing to pay out

Reserves fell to € -74,341.

People and assets in 2025

Wage cost

€ 90,166

▲ 13% vs 2024

Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.

Vehicles and equipment

€ 3,138

Book value of vehicles, furniture and equipment.

Debts at end 2025

Bank debt ≈ 5 years to go

€ 138,027

▲ 144% vs 2024

€ 24,290 is repaid this year. At this pace the long-term loan is gone in ≈ 5 years.

Owed to suppliers

€ 140,561

▲ 44% vs 2024

Supplier invoices still open on the last day of the fiscal year.

Taxes and wages

€ 21,725

▲ 22% vs 2024

Taxes, VAT and social contributions still to pay.

Want to see how much further we take a dossier in the Pro version? Open the free De Lijn example and give feedback →

Key figures per fiscal year Download key figures (CSV)
2022202320242025Change 2024 → 2025
Gross margin € 10,468 € 49,396 € 105,617 € 151,051 ▲ 43%
Profit after taxes € -30,576 € -2,430 € -15,668 € -4,710 ▲ € 10,958
Equity € -11,533 € -13,963 € -29,631 € -34,341 ▼ € 4,710
Total debts € 95,569 € 214,215 € 249,766 € 372,633 ▲ 49%
Cash € 3,447 € 55,055 € 2,806 € 21,982 ▲ € 19,176
Retained profit € -51,533 € -53,963 € -69,631 € -74,341 ▼ € 4,710
Bank debt € 51,895 € 33,150 € 56,633 € 138,027 ▲ 144%
Balance sheet total € 84,036 € 200,252 € 220,135 € 338,292 ▲ 54%

Key figures of APP-IT, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 October 2026.

What happened to APP-IT?

What happened at APP-IT in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

  • New annual accounts for financial year 2025: loss of € 4,710. Source: NBB ↗
  • New establishment in Genk. KBO
  • Start of the company according to the CBE. KBO

In short

From € 30,576 loss in 2022 to € 4,710 loss in 2025.

Management

The stake of ASL TRAVEL comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.

APP-IT

Behind APP-IT are Pascal D'Helft and Arne Geusens. The shares are held by ASL TRAVEL (30%).

See the full network in the app

Directors

According to the 2025 annual accounts

Pascal D'Helft

Director

Also active at: NEPA, Appoint, CodeCapital

Arne Geusens

Director

Shareholders

Participations

No participations in other companies reported.

Establishments

Establishment units

Physical locations of this company

Registered office

Mondeolaan 2D box 3

3600 Genk

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Website

Technologies

ElementorFont AwesomeGoogle AnalyticsPHPSwiperTidioWPMLWooCommerceWordPressYoast SEOjQueryjQuery UIlazysizes

Hosting & Email

Email provider

Microsoft 365

Hosting

LEASEWEB-NL-AMS-01 Netherlands, NL

Website info

HTTPS Ja
Languages NL

Features

Webshop Live chat Contact page

Security

✓ HTTPS
✓ SPF
✓ DMARC

Details

Company number
0731.744.442
VAT number
BE 0731.744.442
Registered office
Mondeolaan 2D bus 3, 3600 Genk
Names & denominations
APP-IT
Enterprise type
Rechtspersoon
Legal form
Private limited company
Legal situation
Normale toestand
Start date
31 July 2019
Peppol
Active · Active since 10 Dec 2025
Activities · NACE

Activiteiten van reclamebureaus

Activiteiten van holdings

Holdings

Overige diensten op het gebied van informatietechnologie en computer

Activiteiten op het gebied van computerconsultancy en beheer van computerfaciliteiten

Computerconsultancy-activiteiten

Frequently asked questions

What does APP-IT do?
APP-IT is an advertising agency in Genk. Private Limited, started on 31 July 2019, 1 establishment.
What is the address of APP-IT?
The registered office of APP-IT is located at Mondeolaan 2D box 3, 3600 Genk.
Is APP-IT still active?
Yes. According to the CBE (30 September 2026) APP-IT is active, legal situation “Normale toestand”, started on 31 July 2019.
Is APP-IT registered on Peppol?
Yes, APP-IT is registered on the Peppol network with ID 0208:0731744442.
What is the enterprise number of APP-IT?
The enterprise number of APP-IT is BE0731744442.
When was APP-IT founded?
APP-IT was founded on 31 July 2019.