Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Negative equity NBB
More debt than assets in 3 of the last 4 fiscal years.
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Tight liquidity NBB
Cash and receivables cover 41 % of short-term debt in 2025; threshold 65 %.
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Board fully replaced NBB
No director from three years ago is still active according to annual account 2025.
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Busy address KBO
57 other companies have their registered office at the same address; threshold 10.
Financials
Financial year 2025
THE NEW NORM COMPANY from Brussel, company number BE0727713497, closed financial year 2025 with a result of € -4,680 after tax. For that financial year THE NEW NORM COMPANY recorded a gross margin of € -3,672 and equity of € -1,785. Compared with financial year 2024, the result moved from € 5,184 to € -4,680. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on January 7, 2026.
€ -1,785
▼ € 4,680 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -4,680
▼ still € 5,184 profit in 2024
Profit after tax over the fiscal year.
€ 938
▼ 95% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -3,285.
People and assets in 2025
≈ 1
No payroll staff. One director, so that person most likely runs the business.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 2,535
▼ 97% vs 2024
Supplier invoices still open on the last day of the fiscal year.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 13,833 | € 7,639 | € 24,873 | € -3,672 | ▼ € 28,546 |
| Profit after taxes | € -356 | € -2,157 | € 5,184 | € -4,680 | ▼ € 9,864 |
| Equity | € -132 | € -2,289 | € 2,895 | € -1,785 | ▼ € 4,680 |
| Total debts | € 137,410 | € 76,989 | € 78,175 | € 3,243 | ▼ 96% |
| Cash | € 37,547 | € 11,143 | € 17,685 | € 938 | ▼ 95% |
| Retained profit | € -1,632 | € -3,789 | € 1,395 | € -3,285 | ▼ € 4,680 |
| Bank debt | € 2,655 | € 145 | € 103 | € 0 | ▼ 100% |
| Balance sheet total | € 137,278 | € 74,700 | € 81,070 | € 1,457 | ▼ 98% |
Key figures of THE NEW NORM COMPANY, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 30 January 2027.
What happened to THE NEW NORM COMPANY?
What happened at THE NEW NORM COMPANY in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 4,680 (▼ € 9,864 vs 2024). Source: NBB ↗
- Saïda El Arbaoui became a director. NBB
- Arnaud Vanderplancke stepped down as director. NBB
- Antoine Bodart stepped down as director. NBB
- Nicolas Lavigna stepped down as director. NBB
- New establishment in Brussel. KBO
- Start of the company according to the CBE. KBO
- Arnaud Vanderplancke became a director. NBB
In short
From € 356 loss in 2022 to € 4,680 loss in 2025.
Best year ever: 2024, with € 5,184 profit.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind THE NEW NORM COMPANY is Saïda El Arbaoui.
Directors
According to the 2025 annual accounts
Saïda El Arbaoui
Director
since 2025
since 2019 · until 2025
since 2019 · until 2025
Nicolas Lavigna
Director
since 2019 · until 2025
Establishments
Establishment units
Physical locations of this company
Atomiumsquare 1 box 100
1020 Brussel
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 57 companies are registered at this address.
All companies at this address →UNIMEUBLE - UNIMEUBEL
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€ 304,730 gross margin · 2025
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€ 30,937 gross margin · 2025
Brussels International Trade Mart Ltd. and Co.
€ 12 million revenue · 2025
CALYPSO
€ 6,556 gross margin · 2025
+52 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0727.713.497
- VAT number
- BE 0727.713.497
- Registered office
- Atomiumsquare 1 bus 100, 1020 Brussel
- Names & denominations
- THE NEW NORM COMPANY
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 3 June 2019
- Peppol
- Active · Active since 28 Jul 2025
- Activities · NACE
Groothandel in schoeisel
Detailhandel in schoeisel
Detailhandel in dames-, heren-, baby- en kinderboven- en onderkleding en kledingaccessoires (algemeen assortiment)