Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Tight liquidity NBB
Cash and receivables cover 11 % of short-term debt in 2023; threshold 65 %.
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Legal situation KBO
Opening faillissement according to the CBE.
Financials
Financial year 2023
Sales Marketing Solutions from Vilvoorde, company number BE0721962684, closed financial year 2023 with a result of € 206,836 after tax. For that financial year Sales Marketing Solutions recorded a gross margin of € 7,554 and equity of € 1.3 million. Compared with financial year 2022, the result moved from € 177,341 to € 206,836. Profitable, and profit is growing. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on June 27, 2024.
€ 1.3 million
▲ 18% vs 2022
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 206,836
▲ 17% vs 2022
Profit after tax over the fiscal year.
€ 13,137
▼ 13% vs 2022
Cash and bank balances on the last day of the fiscal year.
Stays in the company
No dividend for 2023. Retained profit grew to € 1 million.
Debts at end 2023
€ 1.1 million
▼ 15% vs 2022
€ 491,520 is repaid this year. At this pace the long-term loan is gone in ≈ 2 years.
€ 44,369
▼ 34% vs 2022
Supplier invoices still open on the last day of the fiscal year.
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| 2021 | 2022 | 2023 | Change 2022 → 2023 | |
|---|---|---|---|---|
| Gross margin | € -1,102 | € 2,874 | € 7,554 | ▲ 163% |
| Profit after taxes | € 169,183 | € 177,341 | € 206,836 | ▲ 17% |
| Equity | € 964,681 | € 1,142,022 | € 1,348,859 | ▲ 18% |
| Total debts | € 1,483,122 | € 1,337,693 | € 1,123,278 | ▼ 16% |
| Cash | € 13,133 | € 15,152 | € 13,137 | ▼ 13% |
| Retained profit | € 664,681 | € 842,022 | € 1,048,859 | ▲ 25% |
| Bank debt | € 1,456,915 | € 1,262,949 | € 1,070,092 | ▼ 15% |
| Balance sheet total | € 2,447,803 | € 2,479,715 | € 2,472,137 |
Key figures of Sales Marketing Solutions, fiscal years 2021 to 2023, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2024 has not been filed yet; it was expected before 31 July 2025.
What happened to Sales Marketing Solutions?
What happened at Sales Marketing Solutions in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
Sales Marketing Solutions is active according to the CBE. Legal situation: Opening faillissement.
- Orang Stau BV stepped down as director. NBB
- New annual accounts for financial year 2023: profit of € 206,836 (▲ 17% vs 2022). Source: NBB ↗
- Outbound partners BV stepped down as director. NBB
- Selwyn Devroe stepped down as director. NBB
- Orang Stau BV became a director. NBB
- New establishment in Vilvoorde. KBO
- Start of the company according to the CBE. KBO
- Outbound partners BV became a director. NBB
In short
From € 169,183 profit in 2021 to € 206,836 profit in 2023.
Best year ever: 2023, with € 206,836 profit.
A new publication or filing at Sales Marketing Solutions? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
The stake of OUTBOUND partners comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
Sales Marketing SolutionsThe shares are held by OUTBOUND partners (60%). It owns 100% of SMS Solutions itself.
Directors
According to the 2023 annual accounts
Director · represented by Philippe Lehouck
Also active at: SALES, MERCHANDISING & STRATEGIC SOLUTIONS, Telmacom
since 2019 · until 2024
since 2020 · until 2026
since 2019 · until 2024
Shareholders
Participations
100%
Establishments
Establishment units
Physical locations of this company
Hellestraat 7
1800 Vilvoorde
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 1 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0721.962.684
- VAT number
- BE 0721.962.684
- Registered office
- Hellestraat 7, 1800 Vilvoorde
- Names & denominations
- Sales Marketing Solutions
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Opening faillissement
- Start date
- 7 March 2019
- Peppol
- Active · Active since 19 Dec 2025
- Activities · NACE
Overige zakelijke dienstverlening, neg