Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Shrinking team NBB
FTE fell two years in a row, from 90.7 to 79.4.
-
Busy address KBO
17 other companies have their registered office at the same address; threshold 10.
Financials
Financial year 2025
The House of Marketing from Machelen (Brab.), company number BE0550927237, closed financial year 2025 with a result of € 3 million after tax. For that financial year The House of Marketing recorded revenue of € 14.9 million and equity of € 2.9 million. Compared with financial year 2024, the result moved from € 4.2 million to € 3 million. The company is profitable. The buffer shrank hard: equity is 71 % below last year. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on June 9, 2026.
€ 2.9 million
▼ 71% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 3 million
▼ 28% vs 2024
Profit after tax over the fiscal year.
€ 396,684
▲ 93% vs 2024
Cash and bank balances on the last day of the fiscal year.
€ 10 million paid out
More than the year’s profit went to the shareholders; reserves fell.
People and assets in 2025
79.4
▼ 11 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 6.5 million
▼ 10% vs 2024
€ 82,200 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 12,224
▼ 34% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
€ 6.2 million
▼ 12% vs 2024
€ 890,117 is repaid this year. At this pace the long-term loan is gone in ≈ 7 years.
€ 2.3 million
▲ 7% vs 2024
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 116 days on average.
€ 2.1 million
▼ 10% vs 2024
Taxes, VAT and social contributions still to pay.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Revenue | € 20,928,185 | € 19,823,053 | € 17,911,536 | € 14,935,387 | ▼ 17% |
| Profit after taxes | € 1,667,937 | € 1,307,549 | € 4,176,637 | € 3,016,763 | ▼ 28% |
| Equity | € 6,356,820 | € 5,664,369 | € 9,841,006 | € 2,857,769 | ▼ 71% |
| Total debts | € 12,403,559 | € 14,862,913 | € 12,212,620 | € 21,166,260 | ▲ 73% |
| Cash | € 1,770,904 | € 2,601,776 | € 206,027 | € 396,684 | ▲ 93% |
| Retained profit | € 6,156,820 | € 5,464,369 | € 9,641,006 | € 2,657,769 | ▼ 72% |
| Dividend | € 1,000,000 | € 2,000,000 | € 0 | € 10,000,000 | |
| Bank debt | € 5,462,187 | € 7,120,936 | € 7,120,936 | € 6,230,819 | ▼ 12% |
| Balance sheet total | € 18,760,379 | € 20,527,282 | € 22,053,626 | € 24,024,029 | ▲ 9% |
| Employees (FTE) | 88 | 90.7 | 90.4 | 79.4 | ▼ 11 |
Key figures of The House of Marketing, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to The House of Marketing?
What happened at The House of Marketing in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: profit of € 3 million (▼ 28% vs 2024). Source: NBB ↗
- Lita CommV stepped down as director. NBB
- Dignify Consulting BV stepped down as director. NBB
- Dignify Consulting BV became a director. NBB
- Consudel CommV became a director. NBB
- Lita CommV became a director. NBB
- New establishment in Machelen (Brab.). KBO
- Start of the company according to the CBE. KBO
In short
From € 1.7 million profit in 2022 to € 3 million profit in 2025.
Paid € 2 million in corporate taxes since 2022.
Best year ever: 2024, with € 4.2 million profit.
Paid out € 13 million in dividends to the owners in total.
A new publication or filing at The House of Marketing? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind The House of Marketing is Consudel CommV. The shares are held by Upthrust (100%). It owns 100% of The House of Marketing B.V. and 100% of Dignify itself.
Directors
According to the 2025 annual accounts
Director · represented by Gregory Delens
Also active at: Upthrust, STRATEGERY SOLUTIONS, DIGNIFY, B-15, addData, Fightclub Belgium
since 2019
since 2019 · until 2025
Director · represented by Marco Piombo
Also active at: Upthrust, Take The Lead, DIGNIFY, addData, Fightclub Belgium
since 2024 · until 2025
Shareholders
100%
Participations
The House of Marketing B.V.
100%
100%
Establishments
Establishment units
Physical locations of this company
Hermeslaan 9
1831 Machelen (Brab.)
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 17 companies are registered at this address.
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What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Website
Technologies
Hosting & Email
Email provider
Microsoft 365
Hosting
OVH, FR
Domain
Domain
thom.eu
Registrar
Key-Systems GmbH
Website info
Features
Security
Network
Details
- Company number
- 0550.927.237
- VAT number
- BE 0550.927.237
- Registered office
- Hermeslaan 9, 1831 Machelen (Brab.)
- Names & denominations
- The House of Marketing
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 28 April 2014
- Peppol
- Active · Active since 27 Jan 2025
- Contact
- thom.eu
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