Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Shrinking team NBB
FTE fell two years in a row, from 7.9 to 3.7.
-
Board fully replaced NBB
No director from three years ago is still active according to annual account 2025.
-
Busy address KBO
11 other companies have their registered office at the same address; threshold 10.
Financials
Financial year 2025
OBJECTIVE from Wichelen, company number BE0546732184, closed financial year 2025 with a result of € 1 million after tax. For that financial year OBJECTIVE recorded revenue of € 2 million and equity of € 3.9 million. Compared with financial year 2024, the result moved from € 585,928 to € 1 million. Profitable, and profit is growing. The buffer is growing. Debts are under control. The most recent annual accounts were filed with the National Bank of Belgium on August 6, 2026.
€ 3.9 million
▲ 37% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 1 million
▲ 78% vs 2024
Profit after tax over the fiscal year.
Stays in the company
No dividend for 2025. Retained profit grew to € 3.8 million.
People and assets in 2025
3.7
▼ 2.3 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 451,560
▼ 32% vs 2024
€ 122,000 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 502,138
▼ 14% vs 2024
Of which on lease € 502,138.
Debts at end 2025
€ 445,278
▼ 13% vs 2024
€ 68,623 is repaid this year. At this pace the long-term loan is gone in ≈ 6 years.
€ 2.6 million
▲ 62% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 2.5 million
▲ 58% vs 2024
Taxes, VAT and social contributions still to pay.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Revenue | - | - | € 2,032,729 | € 2,025,240 | |
| Gross margin | € 1,897,648 | € 1,949,459 | € 1,699,841 | € 1,705,352 | |
| Profit after taxes | € 583,692 | € 677,897 | € 585,928 | € 1,041,131 | ▲ 78% |
| Equity | € 1,579,499 | € 2,257,396 | € 2,843,324 | € 3,884,456 | ▲ 37% |
| Total debts | € 1,817,332 | € 4,115,121 | € 5,956,476 | € 9,973,429 | ▲ 67% |
| Cash | € 37,299 | € 44,073 | € 0 | - | |
| Retained profit | € 1,529,520 | € 2,207,417 | € 2,793,345 | € 3,834,477 | ▲ 37% |
| Bank debt | € 645,410 | € 579,642 | € 512,935 | € 445,278 | ▼ 13% |
| Balance sheet total | € 3,396,831 | € 6,372,516 | € 8,799,800 | € 13,857,884 | ▲ 57% |
| Employees (FTE) | 11.9 | 7.9 | 6 | 3.7 | ▼ 2.3 |
Key figures of OBJECTIVE, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to OBJECTIVE?
What happened at OBJECTIVE in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Nicola Marrison stepped down as director. NBB
- Hellen Stein stepped down as director. NBB
- New annual accounts for financial year 2025: profit of € 1 million (▲ 78% vs 2024). filed late Source: NBB ↗
- Duane George stepped down as director. NBB
- Irena Majumdar became a director. NBB
- Nicola Marrison became a director. NBB
- Hellen Stein became a director. NBB
- Duane George became a director. NBB
In short
From € 583,692 profit in 2022 to € 1 million profit in 2025.
Paid € 1.3 million in corporate taxes since 2022.
Best year ever: 2025, with € 1 million profit.
On average € 460,900 of value added per employee in 2025.
Management
Behind OBJECTIVE is Irena Majumdar. The shares are held by Objective International.
Directors
According to the 2025 annual accounts
Irena Majumdar
Director
Also active at: ROSS SYSTEMS EUROPE, OBJECTIVE BELGIUM, Objective Holding, Aptean Drink-IT, OBJECTIVE INTERNATIONAL
since 2024
Nicola Marrison
Director
Also active at: OBJECTIVE BELGIUM, Objective Holding, OBJECTIVE INTERNATIONAL
since 2022 · until 2027
Hellen Stein
Director
Also active at: OBJECTIVE BELGIUM, Objective Holding, Aptean Drink-IT, LOGILITY, OBJECTIVE INTERNATIONAL
since 2022 · until 2027
Duane George
Director
Also active at: OBJECTIVE BELGIUM, Objective Holding, Aptean Drink-IT, OBJECTIVE INTERNATIONAL
since 2022 · until 2025
Shareholders
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Meerbos 2
9260 Wichelen
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 11 companies are registered at this address.
All companies at this address →Algemene Ondernemingen Scheirlinck Hervé
€ 1.3 million gross margin · 2025
ROSS SYSTEMS EUROPE same network
€ 347,786 revenue · 2025
OBJECTIVE BELGIUM same network
€ 8.2 million revenue · 2025
APIPRO MAINTENANCE SYSTEMS
€ 1.9 million gross margin · 2025
THV SCHEIRLINCK-RONOH
+6 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0546.732.184
- VAT number
- BE 0546.732.184
- Registered office
- Meerbos 2, 9260 Wichelen
- Names & denominations
- OBJECTIVE
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 20 February 2014
- Peppol
- Active · Active since 30 Dec 2025
- Contact
- +32 52432080
- Activities · NACE
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