Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Two loss years in a row NBB
Negative result in 2023 and 2024.
-
Tight liquidity NBB
Cash and receivables cover 11 % of short-term debt in 2024; threshold 65 %.
Financials
Financial year 2024
PROMOTIONS FW from Etalle, company number BE0544371423, closed financial year 2024 with a result of € -231,721 after tax. For that financial year PROMOTIONS FW recorded a gross margin of € -96,711 and equity of € 974,499. Compared with financial year 2023, the result moved from € -239,365 to € -231,721. The company made a loss. The company holds a healthy buffer. Debts are under control. The most recent annual accounts were filed with the National Bank of Belgium on September 22, 2025.
€ 974,499
▼ 19% vs 2023
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -231,721
▲ 3 % less loss than in 2023
Profit after tax over the fiscal year.
€ 4,794
▼ 78% vs 2023
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -1.9 million.
People and assets in 2024
€ 94,537
▲ 22% vs 2023
Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 30,410
▼ 38% vs 2023
Book value of vehicles, furniture and equipment.
Debts at end 2024
None
No bank loans on the last day of the fiscal year.
€ 10,324
▼ 73% vs 2023
Supplier invoices still open on the last day of the fiscal year.
€ 27,502
▲ 26% vs 2023
Taxes, VAT and social contributions still to pay.
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| 2021 | 2022 | 2023 | 2024 | Change 2023 → 2024 | |
|---|---|---|---|---|---|
| Gross margin | € -112,176 | € -110,592 | € -119,882 | € -96,711 | ▲ € 23,171 |
| Profit after taxes | € -200,959 | € -217,608 | € -239,365 | € -231,721 | ▲ € 7,644 |
| Equity | € 1,441,473 | € 1,445,586 | € 1,206,221 | € 974,499 | ▼ 19% |
| Total debts | € 2,973,842 | € 3,238,097 | € 3,496,789 | € 3,710,173 | ▲ 6% |
| Cash | € 7,669 | € 14 | € 21,438 | € 4,794 | ▼ 78% |
| Land & buildings | € 2,636,891 | € 2,858,612 | € 2,859,612 | € 2,859,612 | |
| Retained profit | € -1,213,968 | € -1,431,576 | € -1,670,941 | € -1,902,663 | ▼ € 231,721 |
| Balance sheet total | € 4,415,314 | € 4,683,683 | € 4,703,009 | € 4,684,673 |
Key figures of PROMOTIONS FW, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.
What happened to PROMOTIONS FW?
What happened at PROMOTIONS FW in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2024: loss of € 231,721. filed late Source: NBB ↗
- Ferdinand Wickler became a director. NBB
- Mady Wickler became a director. NBB
- Start of the company according to the CBE. KBO
- New establishment in Etalle. KBO
In short
From € 200,959 loss in 2021 to € 231,721 loss in 2024.
Paid € 928 in corporate taxes since 2021.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind PROMOTIONS FW are Ferdinand Wickler and Mady Wickler. The same people are also behind BUREAU FW, PROMOTION FW, wald and wies and IMMOBILIERE DE LA SEMOIS.
Directors
According to the 2024 annual accounts
Ferdinand Wickler
Director
Also active at: BUREAU FW, PROMOTION FW, wald and wies, IMMOBILIERE DE LA SEMOIS
since 2019
Mady Wickler
Director
Also active at: BUREAU FW, PROMOTION FW, wald and wies, IMMOBILIERE DE LA SEMOIS
since 2019
Establishments
Establishment units
Physical locations of this company
Villers-Tortru 16
6741 Etalle
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 6 companies are registered at this address.
All companies at this address →BUREAU FW same network
€ 18,513 gross margin · 2024
BUREAU VILLERS
PROMOTION FW same network
€ -4,810 gross margin · 2024
L'homme du Lac
wald and wies same network
€ -10,106 gross margin · 2024
+1 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0544.371.423
- VAT number
- BE 0544.371.423
- Registered office
- Villers-Tortru 16, 6741 Etalle
- Names & denominations
- PROMOTIONS FW
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 14 January 2014
- Peppol
- Active · Active since 15 Dec 2025
- Activities · NACE
Verhuur en exploitatie van eigen of geleased residentieel onroerend goed, exclusief sociale woningen
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