Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Two loss years in a row NBB
Negative result in 2024 and 2025.
-
Tight liquidity NBB
Cash and receivables cover 62 % of short-term debt in 2025; threshold 65 %.
Financials
Financial year 2025
Play Media from Vilvoorde, company number BE0473307540, closed financial year 2025 with a result of € -9.4 million after tax. For that financial year Play Media recorded revenue of € 109.8 million and equity of € 42.5 million. Compared with financial year 2024, the result moved from € -7.5 million to € -9.4 million. The company made a loss. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on June 11, 2026.
€ 42.5 million
▲ € 35.6 million vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -9.4 million
▼ 26 % more loss than in 2024
Profit after tax over the fiscal year.
€ 141,393
▼ 8% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -25.5 million.
People and assets in 2025
93.2
▲ 1.9 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 10.3 million
▲ 2% vs 2024
€ 110,000 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 232,392
▼ 19% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 46.3 million
▼ 13% vs 2024
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 159 days on average.
€ 2.8 million
▼ 12% vs 2024
Taxes, VAT and social contributions still to pay.
Want to see how much further we take a dossier in the Pro version? Open the free De Lijn example and give feedback →
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Revenue | € 110,942,419 | € 111,520,587 | € 108,144,656 | € 109,756,570 | ▲ 1% |
| Profit after taxes | € 32,605 | € -8,973,856 | € -7,500,987 | € -9,436,903 | ▼ € 1.9 million |
| Equity | € 23,376,969 | € 14,403,113 | € 6,902,126 | € 42,465,222 | ▲ € 35.6 million |
| Total debts | € 76,802,386 | € 78,589,910 | € 95,498,256 | € 50,307,930 | ▼ 47% |
| Cash | € 1,817,339 | € 36,772 | € 154,418 | € 141,393 | ▼ 8% |
| Retained profit | € 376,969 | € -8,596,887 | € -16,097,874 | € -25,534,778 | ▼ € 9.4 million |
| Balance sheet total | € 100,179,355 | € 92,993,023 | € 102,400,381 | € 92,773,153 | ▼ 9% |
| Employees (FTE) | 89.4 | 90.6 | 91.3 | 93.2 | ▲ 1.9 |
Key figures of Play Media, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Play Media?
What happened at Play Media in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Jeroen Bronselaer stepped down as director. NBB
- Wim Tack stepped down as director. NBB
- New annual accounts for financial year 2025: loss of € 9.4 million. Source: NBB ↗
- Silvia Brady became a director. NBB
- Jeroen Bronselaer became a director. NBB
- Wim Tack became a director. NBB
- New establishment in Antwerpen. KBO
- New establishment in Vilvoorde. KBO
In short
From € 32,605 profit in 2022 to € 9.4 million loss in 2025.
Paid € 95,228 in corporate taxes since 2022.
Best year ever: 2022, with € 32,605 profit.
Pays suppliers within 159 days on average.
A new publication or filing at Play Media? We notify you, reason included.
Follow Play MediaDatabakkes Pro
Know what changes at your customers, suppliers and competitors. Without reading an annual account.
- Follow them in one folder Every company in your folder gets this full dossier: household book, all fiscal years, benchmark against companies of the same size.
- We alert you, with the reason New annual account, Official Gazette publication or status change: you get what changed and where it says so.
- In bulk too, and in ChatGPT and Claude Upload your customer list and get the warning signs back per company. Or ask in your own AI assistant, with this register as the source.
Databakkes Pro is being built. Sign up now and you are first in line for an invitation, with a month to try without a credit card.
De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind Play Media is Silvia Brady. The shares are held by Telenet group NV (100%). It owns 100% of Native Nation itself.
Directors
According to the 2025 annual accounts
Silvia Brady
Director
since 2026
Jeroen Bronselaer
Director
since 2024 · until 2027
Wim Tack
Director
Also active at: DECOR-OYENBRUG, Centrum Ronde van Vlaanderen VZW, SBS MEDIA BELGIUM, MaRo, We Ride, WK 2021, Fabiola Group, FLANDERS CLASSICS +3 more
since 2024 · until 2027
Shareholders
100%
Participations
100%
Establishments
Establishment units
Physical locations of this company
Harensesteenweg 224
1800 Vilvoorde
Vlaamsekaai 81/83
2000 Antwerpen
Active since 1 January 2024
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 1 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Website
Technologies
Hosting & Email
Email provider
Microsoft 365
Hosting
CLOUDFLARESPECTRUM Cloudflare, Inc., US
Website info
Features
Security
Details
- Company number
- 0473.307.540
- VAT number
- BE 0473.307.540
- Registered office
- Harensesteenweg 224, 1800 Vilvoorde
- Names & denominations
- Play Media · Play
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 21 November 2000
- Peppol
- Active · Active since 1 Jan 2001
- Contact
- playmedia.be
- Activities · NACE
Samenstellen en uitzenden van televisieprogramma’s en distributie van video’s
Uitzending van televisieprogramma's
Uitzenden van radioprogramma’s en distributie van audio
Productie en uitzending van radioprogramma's
Activiteiten van reclamebureaus
Publiciteitsagentschappen