Active · per the CBE, 30 September 2026
PEOPLE AT THE POINT OF PURCHASE logo

PEOPLE AT THE POINT OF PURCHASE

BE0472658036

Rechtspersoon Private limited company 1 establishment

PEOPLE AT THE POINT OF PURCHASE is an advertising agency in Herent. Private Limited, started on 30 August 2000, 1 establishment.

Rijweg 169, 3020 Herent pthree.be

Behind the company: Vizir NV.

Active for

26 year, 1 month

Warning lights

Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.

  • Negative equity NBB

    More debt than assets in 1 of the last 4 fiscal years.

  • Two loss years in a row NBB

    Negative result in 2024 and 2025.

  • Tight liquidity NBB

    Cash and receivables cover 60 % of short-term debt in 2025; threshold 65 %.

  • Shrinking team NBB

    FTE fell two years in a row, from 6 to 2.6.

Financials

Financial year 2025

PEOPLE AT THE POINT OF PURCHASE from Herent, company number BE0472658036, closed financial year 2025 with a result of € -128,494 after tax. For that financial year PEOPLE AT THE POINT OF PURCHASE recorded a gross margin of € 74,910 and equity of € -115,967. Compared with financial year 2024, the result moved from € -146,825 to € -128,494. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on August 31, 2026.

What it is worth Caution

€ -115,967

▼ € 128,494 vs 2024

Assets minus debts, by the books. What is left if everything were sold and paid today.

Loss Caution

€ -128,494

▲ 12 % less loss than in 2024

Profit after tax over the fiscal year.

Cash in the bank

€ 9

▼ € 2,466 vs 2024

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Caution

Loss, nothing to pay out

Reserves fell to € -157,570.

People and assets in 2025

Full-time equivalents

2.6

▼ 1.8 vs 2024

Average over the fiscal year, from the social balance sheet.

Wage cost

€ 125,754

▼ 56% vs 2024

€ 48,400 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.

Vehicles and equipment

€ 69,074

▲ 9% vs 2024

Of which on lease € 0.

Debts at end 2025

Bank debt ≈ 2 years to go

€ 426,439

▲ 3% vs 2024

€ 109,921 is repaid this year. At this pace the long-term loan is gone in ≈ 2 years.

Owed to suppliers

€ 384,359

▼ 6% vs 2024

Supplier invoices still open on the last day of the fiscal year.

Taxes and wages

€ 6,578

▼ 68% vs 2024

Taxes, VAT and social contributions still to pay.

Want to see how much further we take a dossier in the Pro version? Open the free De Lijn example and give feedback →

Key figures per fiscal year Download key figures (CSV)
2022202320242025Change 2024 → 2025
Gross margin € 540,213 € 232,285 € 191,603 € 74,910 ▼ 61%
Profit after taxes € -68,187 € -208,528 € -146,825 € -128,494 ▲ € 18,331
Equity € 367,880 € 159,351 € 12,527 € -115,967 ▼ € 128,494
Total debts € 929,523 € 999,899 € 1,169,265 € 1,321,918 ▲ 13%
Cash € 54,754 € 17,388 € 2,475 € 9 ▼ € 2,466
Retained profit € 326,277 € 117,749 € -29,076 € -157,570 ▼ € 128,494
Bank debt € 507,266 € 447,959 € 415,740 € 426,439 ▲ 3%
Balance sheet total € 1,297,403 € 1,159,250 € 1,181,792 € 1,205,951 ▲ 2%
Employees (FTE) 11.3 6 4.4 2.6 ▼ 1.8

Key figures of PEOPLE AT THE POINT OF PURCHASE, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.

What happened to PEOPLE AT THE POINT OF PURCHASE?

What happened at PEOPLE AT THE POINT OF PURCHASE in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

  • New annual accounts for financial year 2025: loss of € 128,494. filed late Source: NBB ↗
  • New establishment in Herent. KBO
  • Start of the company according to the CBE. KBO

In short

From € 68,187 loss in 2022 to € 128,494 loss in 2025.

Paid € 9,732 in corporate taxes since 2022.

On average € 28,800 of value added per employee in 2025.

Management

VIZIR 80%

The stake of VIZIR comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.

PEOPLE AT THE POINT OF PURCHASE

Behind PEOPLE AT THE POINT OF PURCHASE is Vizir NV. The shares are held by VIZIR (80%).

See the full network in the app

Directors

According to the 2025 annual accounts

Vizir NV

Director · represented by Christian Peeters

Also active at: DIFM, THAU

Shareholders

VIZIR

80%

Participations

No participations in other companies reported.

Establishments

Establishment units

Physical locations of this company

Registered office

Rijweg 169

3020 Herent

Who else lives here?

A building full of entrepreneurs or one very busy letterbox? Another 4 companies are registered at this address.

All companies at this address →

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Website

Technologies

Bunny CDNExpress.jsGhostGoogle FontsNginxSwiperjsDelivr

Hosting & Email

Email provider

Microsoft 365

Hosting

Online SAS, FR

Website info

HTTPS Ja
Languages NL
Copyright 2026

Features

Newsletter Contact page

Security

✓ HTTPS
✓ SPF
✓ DMARC

Details

Company number
0472.658.036
VAT number
BE 0472.658.036
Registered office
Rijweg 169, 3020 Herent
Names & denominations
PEOPLE AT THE POINT OF PURCHASE · P3
Enterprise type
Rechtspersoon
Legal form
Private limited company
Legal situation
Normale toestand
Start date
30 August 2000
Peppol
Active · Active since 20 Nov 2020
Contact
pthree.be
Activities · NACE

Activiteiten van reclamebureaus

Publiciteitsagentschappen

Handelsbemiddeling in de groothandel in voedings- en genotmiddelen

Niet-gespecialiseerde detailhandel waarbij voedings- en genotmiddelen overheersen

Niet-gespecialiseerde groothandel in niet-diepgevroren voedingsmiddelen, dranken en genotmiddelen

Detailhandel in niet-gespecialiseerde winkels waarbij voedings- en genotmiddelen overheersen (verkoopsoppervlakte < 100 m²)

Frequently asked questions

What does PEOPLE AT THE POINT OF PURCHASE do?
PEOPLE AT THE POINT OF PURCHASE is an advertising agency in Herent. Private Limited, started on 30 August 2000, 1 establishment.
What is the address of PEOPLE AT THE POINT OF PURCHASE?
The registered office of PEOPLE AT THE POINT OF PURCHASE is located at Rijweg 169, 3020 Herent.
Is PEOPLE AT THE POINT OF PURCHASE still active?
Yes. According to the CBE (30 September 2026) PEOPLE AT THE POINT OF PURCHASE is active, legal situation “Normale toestand”, started on 30 August 2000.
Is PEOPLE AT THE POINT OF PURCHASE registered on Peppol?
Yes, PEOPLE AT THE POINT OF PURCHASE is registered on the Peppol network with ID 0208:0472658036.
What is the enterprise number of PEOPLE AT THE POINT OF PURCHASE?
The enterprise number of PEOPLE AT THE POINT OF PURCHASE is BE0472658036.
When was PEOPLE AT THE POINT OF PURCHASE founded?
PEOPLE AT THE POINT OF PURCHASE was founded on 30 August 2000.