Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Negative equity NBB
More debt than assets in 4 of the last 4 fiscal years.
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Two loss years in a row NBB
Negative result in 2024 and 2025.
Financials
Financial year 2025
Promofoto WoWWoW from Zwevegem, company number BE0468120218, closed financial year 2025 with a result of € -40,011 after tax. For that financial year Promofoto WoWWoW recorded a gross margin of € -11,806 and equity of € -110,875. Compared with financial year 2024, the result moved from € -21,156 to € -40,011. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on August 20, 2026.
€ -110,875
▼ € 40,012 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -40,011
▼ 89 % more loss than in 2024
Profit after tax over the fiscal year.
€ 76,761
▲ 3% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -129,475.
People and assets in 2025
€ 37,938
▼ 36% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
€ 156,244
▼ 5% vs 2024
€ 8,147 is repaid this year. At this pace the long-term loan is gone in ≈ 19 years.
€ 644
▼ 82% vs 2024
Supplier invoices still open on the last day of the fiscal year.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € -2,633 | € -8,196 | € -8,700 | € -11,806 | ▼ € 3,105 |
| Profit after taxes | € -26,637 | € -31,197 | € -21,156 | € -40,011 | ▼ € 18,855 |
| Equity | € -18,510 | € -49,708 | € -70,864 | € -110,875 | ▼ € 40,012 |
| Total debts | € 150,445 | € 170,687 | € 218,217 | € 236,242 | ▲ 8% |
| Cash | € 62,054 | € 69,355 | € 74,732 | € 76,761 | ▲ 3% |
| Land & buildings | € 10,088 | € 8,348 | € 6,607 | € 4,867 | ▼ 26% |
| Retained profit | € -37,110 | € -68,308 | € -89,464 | € -129,475 | ▼ € 40,012 |
| Bank debt | € 132,025 | € 129,955 | € 164,021 | € 156,244 | ▼ 5% |
| Balance sheet total | € 131,935 | € 120,979 | € 147,353 | € 125,367 | ▼ 15% |
Key figures of Promofoto WoWWoW, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Promofoto WoWWoW?
What happened at Promofoto WoWWoW in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 40,012. filed late Source: NBB ↗
- Elsy Depraetere became a director. NBB
- Jo Vandenbroucke became a director. NBB
- New establishment in Zwevegem. KBO
- Start of the company according to the CBE. KBO
In short
From € 26,637 loss in 2022 to € 40,012 loss in 2025.
Management
Behind Promofoto WoWWoW are Elsy Depraetere and Jo Vandenbroucke.
Directors
According to the 2025 annual accounts
Elsy Depraetere
Director
since 2023
Jo Vandenbroucke
Director
since 2023
Establishments
Establishment units
Physical locations of this company
Griekenlandlaan(Z) 8
8550 Zwevegem
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Website
Technologies
Hosting & Email
Email provider
Microsoft 365
Hosting
DSTNY-BACKBONE International Backbone, BE
Website info
Features
Security
Details
- Company number
- 0468.120.218
- VAT number
- BE 0468.120.218
- Registered office
- Griekenlandlaan(Z) 8, 8550 Zwevegem
- Names & denominations
- Promofoto WoWWoW
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 9 December 1999
- Peppol
- Active · Active since 4 Mar 2024
- Contact
- wowfoto.be [email protected] 056203061
- Activities · NACE
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