Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Negative equity NBB
More debt than assets in 4 of the last 4 fiscal years.
-
Tight liquidity NBB
Cash and receivables cover 18 % of short-term debt in 2025; threshold 65 %.
Financials
Financial year 2025
DE KROON DIRECT MARKETING from Oud-Turnhout, company number BE0463477381, closed financial year 2025 with a result of € -18,289 after tax. For that financial year DE KROON DIRECT MARKETING recorded a gross margin of € 18,627 and equity of € -306,657. Compared with financial year 2024, the result moved from € 130,673 to € -18,289. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on August 30, 2026.
€ -306,657
▼ € 18,289 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -18,289
▼ still € 130,673 profit in 2024
Profit after tax over the fiscal year.
€ 64,559
▼ 28% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -325,257.
People and assets in 2025
≈ 1
No payroll staff. One director, so that person most likely runs the business.
€ 61,520
▼ 29% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 5,332
▲ 171% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 2,297
▼ 4% vs 2024
Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € -59,507 | € 46,426 | € 175,945 | € 18,627 | ▼ 89% |
| Profit after taxes | € -72,861 | € 4,418 | € 130,673 | € -18,289 | ▼ € 148,961 |
| Equity | € -423,460 | € -419,041 | € -288,369 | € -306,657 | ▼ € 18,289 |
| Total debts | € 577,916 | € 599,919 | € 571,838 | € 450,979 | ▼ 21% |
| Cash | € 5,249 | € 11,155 | € 89,297 | € 64,559 | ▼ 28% |
| Retained profit | € -442,060 | € -437,641 | € -306,969 | € -325,257 | ▼ € 18,289 |
| Bank debt | € 25,000 | € 25,000 | € 0 | € 0 | |
| Balance sheet total | € 154,456 | € 180,877 | € 283,470 | € 144,322 | ▼ 49% |
Key figures of DE KROON DIRECT MARKETING, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to DE KROON DIRECT MARKETING?
What happened at DE KROON DIRECT MARKETING in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 18,289 (▼ € 148,961 vs 2024). filed late Source: NBB ↗
- New establishment in Oud-Turnhout. KBO
- Start of the company according to the CBE. KBO
In short
From € 72,861 loss in 2022 to € 18,289 loss in 2025.
Paid € 2,973 in corporate taxes since 2022.
Best year ever: 2024, with € 130,673 profit.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind DE KROON DIRECT MARKETING is Luc de Kroon.
Directors
According to the 2025 annual accounts
Luc de Kroon
Director
Establishments
Establishment units
Physical locations of this company
Herfstdreef 5
2360 Oud-Turnhout
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0463.477.381
- VAT number
- BE 0463.477.381
- Registered office
- Herfstdreef 5, 2360 Oud-Turnhout
- Names & denominations
- DE KROON DIRECT MARKETING · DDM
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 29 May 1998
- Peppol
- Active · Active since 24 Dec 2025
- Activities · NACE
Activiteiten van reclamebureaus
Publiciteitsagentschappen