Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Negative equity NBB
More debt than assets in 4 of the last 4 fiscal years.
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Two loss years in a row NBB
Negative result in 2023 and 2024.
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Tight liquidity NBB
Cash and receivables cover 1 % of short-term debt in 2024; threshold 65 %.
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Busy address KBO
33 other companies have their registered office at the same address; threshold 10.
Financials
Financial year 2024
FOCUS ON BRANDS from Elsene, company number BE0463425022, closed financial year 2024 with a result of € -14,442 after tax. For that financial year FOCUS ON BRANDS recorded a gross margin of € -1,601 and equity of € -260,353. Compared with financial year 2023, the result moved from € -100,715 to € -14,442. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on August 22, 2025.
€ -260,353
▼ € 14,442 vs 2023
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -14,442
▲ 86 % less loss than in 2023
Profit after tax over the fiscal year.
€ 348
▲ € 292 vs 2023
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -300,184.
People and assets in 2024
≈ 1
No payroll staff. One director, so that person most likely runs the business.
€ 364
▼ 99% vs 2023
No payroll staff. An amount this small is usually a social contribution or pension premium for the director, booked under staff costs.
Debts at end 2024
None
No bank loans on the last day of the fiscal year.
€ 7,992
Supplier invoices still open on the last day of the fiscal year.
€ 4,410
▼ 34% vs 2023
Wages, holiday pay and social contributions still to pay. No outstanding taxes.
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| 2021 | 2022 | 2023 | 2024 | Change 2023 → 2024 | |
|---|---|---|---|---|---|
| Gross margin | € 56,089 | € 53,440 | € -21,850 | € -1,601 | ▲ € 20,249 |
| Profit after taxes | € -26,709 | € -68,216 | € -100,715 | € -14,442 | ▲ € 86,273 |
| Equity | € -76,979 | € -145,195 | € -245,911 | € -260,353 | ▼ € 14,442 |
| Total debts | € 138,350 | € 201,866 | € 250,156 | € 261,859 | ▲ 5% |
| Cash | € 4,977 | € 6,850 | € 56 | € 348 | ▲ € 292 |
| Retained profit | € -116,810 | € -185,027 | € -285,742 | € -300,184 | ▼ € 14,442 |
| Bank debt | € 8,344 | € 0 | € 0 | € 0 | |
| Balance sheet total | € 61,371 | € 56,671 | € 4,245 | € 1,506 | ▼ 65% |
Key figures of FOCUS ON BRANDS, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.
What happened to FOCUS ON BRANDS?
What happened at FOCUS ON BRANDS in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2024: loss of € 14,442. filed late Source: NBB ↗
- Serge Hulsmans became a director. NBB
- New establishment in Ukkel. KBO
- Start of the company according to the CBE. KBO
In short
From € 26,709 loss in 2021 to € 14,442 loss in 2024.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind FOCUS ON BRANDS is Serge Hulsmans. Serge Hulsmans is also behind IMMO SERGE PRODUCTION and BLUE WOOD FASHION COMPANY.
Directors
According to the 2024 annual accounts
since 2010
Establishments
Establishment units
Physical locations of this company
Waaglaan 61
1050 Elsene
Waterloosesteenweg 1346
1180 Ukkel
Active since 29 September 1998
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 33 companies are registered at this address.
All companies at this address →QUINCAILLERIE UCCLOISE (Anciens Etablissements BABIC)
SOCIETE D'EDITION THE BELGIAN ECONOMIC JOURNAL
€ -6,481 gross margin · 2025
SAFINIMMO
€ 36,681 gross margin · 2025
D.M.K.
€ 618 gross margin · 2025
STEPHANE BUISSERET
€ 8,950 gross margin · 2025
+28 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0463.425.022
- VAT number
- BE 0463.425.022
- Registered office
- Waaglaan 61, 1050 Elsene
- Names & denominations
- FOCUS ON BRANDS
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 25 May 1998
- Peppol
- Active · Active since 20 Jan 2026
- Activities · NACE
Detailhandel in damesbovenkleding