What does ALTR'IDEA do?

ALTR'IDEA is an advertising agency in Lier. Public Limited, started on 31 March 1995, 1 establishment.

What is the address of ALTR'IDEA?

The registered office of ALTR'IDEA is located at Berlaarsesteenweg 42, 2500 Lier.

Is ALTR'IDEA still active?

Yes. According to the CBE (29 September 2026) ALTR'IDEA is active, legal situation “Normale toestand”, started on 31 March 1995.

Is ALTR'IDEA registered on Peppol?

Yes, ALTR'IDEA is registered on the Peppol network with ID 0208:0454981369.

What is the enterprise number of ALTR'IDEA?

The enterprise number of ALTR'IDEA is BE0454981369.

When was ALTR'IDEA founded?

ALTR'IDEA was founded on 31 March 1995.

Who are the directors of ALTR'IDEA?

According to the 2025 annual accounts, the directors of ALTR'IDEA are: Wilhelmina Jochems, Peter Henssen .

Is ALTR'IDEA a reliable company?

Databakkes does not pass judgement; this is what the sources say: Active according to the CBE since 31 March 1995; 4 annual accounts filed, latest fiscal year 2025; 2 directors known from the annual account.

How much profit did ALTR'IDEA make in 2025?

ALTR'IDEA posted a profit after taxes of € 217,079 in financial year 2025.

What is the revenue of ALTR'IDEA?

As a small company, ALTR'IDEA is not required to publish revenue in its annual accounts. In financial year 2025, its added value was € 384,115.

ALTR'IDEA (Public Limited) - Lier - BE0454981369

Dossier ALTR'IDEA, printed on 29 September 2026 from databakkes.be/en/0454981369/altr-idea. Sources: CBE, National Bank of Belgium, Belgian Official Gazette.

Financials

Financial year 2025

ALTR'IDEA from Lier, company number BE0454981369, closed financial year 2025 with a result of € 217,079 after tax. For that financial year ALTR'IDEA recorded a gross margin of € 384,115 and equity of € 958,997. Compared with financial year 2024, the result moved from € 141,827 to € 217,079. Profitable, and profit is growing. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on September 29, 2025.

What it is worth Growing

€ 958,997

▲ 18% vs 2024

Assets minus debts, by the books. What is left if everything were sold and paid today.

Profit Growing

€ 217,079

▲ 53% vs 2024

Profit after tax over the fiscal year.

Cash in the bank

€ 76,831

▲ 168% vs 2024

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Pays out

€ 70,000 paid out

32 % of the profit went to the shareholders, the rest stayed in the company.

People and assets in 2025

Vehicles and equipment

€ 81,107

▼ 15% vs 2024

Book value of vehicles, furniture and equipment.

Debts at end 2025

Bank debt ≈ 5 years to go The accounts give the long-term loan and the part due within the year. The remainder divided by that part is the number of years at an equal pace; a new loan or early repayment changes it.

€ 89,478

▼ 16% vs 2024

€ 17,629 is repaid this year. At this pace the long-term loan is gone in ≈ 5 years.

Owed to suppliers

€ 2,052

▲ € 1,670 vs 2024

Supplier invoices still open on the last day of the fiscal year.

Taxes

€ 28,275

▼ 32% vs 2024

Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.

Want to see how much further we take a dossier in the Pro version? Open the free De Lijn example and give feedback →

Key figures per fiscal year Download key figures (CSV)
	2022	2023	2024	2025	Change 2024 → 2025
Gross margin	€ 114,079 Gross margin 2022: € 114,079 First fiscal year in the series	€ 159,822 Gross margin 2023: € 159,822 ▲ 40% vs 2022 (€ 114,079) Favourable step	€ 278,526 Gross margin 2024: € 278,526 ▲ 74% vs 2023 (€ 159,822) Favourable step	€ 384,115 Gross margin 2025: € 384,115 ▲ 38% vs 2024 (€ 278,526) Favourable step	▲ 38%
Profit after taxes	€ 70,323 Profit after taxes 2022: € 70,323 First fiscal year in the series	€ 90,235 Profit after taxes 2023: € 90,235 ▲ 28% vs 2022 (€ 70,323) Favourable step	€ 141,827 Profit after taxes 2024: € 141,827 ▲ 57% vs 2023 (€ 90,235) Favourable step	€ 217,079 Profit after taxes 2025: € 217,079 ▲ 53% vs 2024 (€ 141,827) Favourable step	▲ 53%
Equity	€ 613,566 Equity 2022: € 613,566 First fiscal year in the series	€ 685,091 Equity 2023: € 685,091 ▲ 12% vs 2022 (€ 613,566) Favourable step	€ 811,918 Equity 2024: € 811,918 ▲ 19% vs 2023 (€ 685,091) Favourable step	€ 958,997 Equity 2025: € 958,997 ▲ 18% vs 2024 (€ 811,918) Favourable step	▲ 18%
Total debts	€ 285,734 Total debts 2022: € 285,734 First fiscal year in the series	€ 523,223 Total debts 2023: € 523,223 ▲ 83% vs 2022 (€ 285,734) Unfavourable step	€ 331,604 Total debts 2024: € 331,604 ▼ 37% vs 2023 (€ 523,223) Favourable step	€ 201,729 Total debts 2025: € 201,729 ▼ 39% vs 2024 (€ 331,604) Favourable step	▼ 39%
Cash	€ 178,506 Cash 2022: € 178,506 First fiscal year in the series	€ 142,533 Cash 2023: € 142,533 ▼ 20% vs 2022 (€ 178,506) Unfavourable step	€ 28,708 Cash 2024: € 28,708 ▼ 80% vs 2023 (€ 142,533) Unfavourable step	€ 76,831 Cash 2025: € 76,831 ▲ 168% vs 2024 (€ 28,708) Favourable step	▲ 168%
Land & buildings	€ 448,411 Land & buildings 2022: € 448,411 First fiscal year in the series	€ 796,653 Land & buildings 2023: € 796,653 ▲ 78% vs 2022 (€ 448,411) Unchanged	€ 643,315 Land & buildings 2024: € 643,315 ▼ 19% vs 2023 (€ 796,653) Unchanged	€ 626,975 Land & buildings 2025: € 626,975 ▼ 3% vs 2024 (€ 643,315) Unchanged	▼ 3%
Retained profit	€ 513,566 Retained profit 2022: € 513,566 First fiscal year in the series	€ 585,091 Retained profit 2023: € 585,091 ▲ 14% vs 2022 (€ 513,566) Favourable step	€ 711,918 Retained profit 2024: € 711,918 ▲ 22% vs 2023 (€ 585,091) Favourable step	€ 858,997 Retained profit 2025: € 858,997 ▲ 21% vs 2024 (€ 711,918) Favourable step	▲ 21%
Dividend	€ 15,000 Dividend 2022: € 15,000 First fiscal year in the series	€ 18,711 Dividend 2023: € 18,711 ▲ 25% vs 2022 (€ 15,000) Unchanged	€ 15,000 Dividend 2024: € 15,000 ▼ 20% vs 2023 (€ 18,711) Unchanged	€ 70,000 Dividend 2025: € 70,000 ▲ € 55,000 vs 2024 (€ 15,000) Unchanged	▲ € 55,000
Bank debt	€ 251,697 Bank debt 2022: € 251,697 First fiscal year in the series	€ 483,687 Bank debt 2023: € 483,687 ▲ 92% vs 2022 (€ 251,697) Unfavourable step	€ 106,016 Bank debt 2024: € 106,016 ▼ 78% vs 2023 (€ 483,687) Favourable step	€ 89,478 Bank debt 2025: € 89,478 ▼ 16% vs 2024 (€ 106,016) Favourable step	▼ 16%
Balance sheet total	€ 899,300 Balance sheet total 2022: € 899,300 First fiscal year in the series	€ 1,208,314 Balance sheet total 2023: € 1,208,314 ▲ 34% vs 2022 (€ 899,300) Unchanged	€ 1,143,522 Balance sheet total 2024: € 1,143,522 ▼ 5% vs 2023 (€ 1,208,314) Unchanged	€ 1,160,726 Balance sheet total 2025: € 1,160,726 ▲ 2% vs 2024 (€ 1,143,522) Unchanged	▲ 2%

Key figures of ALTR'IDEA, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 October 2026.

What happened to ALTR'IDEA?

What happened at ALTR'IDEA in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

Sep 29, 2025 New annual accounts for financial year 2025: profit of € 217,079 (▲ 53% vs 2024). Source: NBB ↗
2018 Wilhelmina Jochems became a director. NBB
2011 Peter Henssen became a director. NBB
May 8, 1995 New establishment in Lier. KBO
Mar 31, 1995 Start of the company according to the CBE. KBO

In short

From € 70,323 profit in 2022 to € 217,079 profit in 2025.

Paid € 266,808 in corporate taxes since 2022.

Best year ever: 2025, with € 217,079 profit.

Paid out € 118,711 in dividends to the owners in total.

Original PDFs at the National Bank ↗

A new publication or filing at ALTR'IDEA? We notify you, reason included.

Follow ALTR'IDEA

Databakkes Pro

Know what changes at your customers, suppliers and competitors. Without reading an annual account.

Follow them in one folder Every company in your folder gets this full dossier: household book, all fiscal years, benchmark against companies of the same size.
We alert you, with the reason New annual account, Official Gazette publication or status change: you get what changed and where it says so.
In bulk too, and in ChatGPT and Claude Upload your customer list and get the warning signs back per company. Or ask in your own AI assistant, with this register as the source.

Yes, I want that

See what a followed company gets: the De Lijn dossier

Databakkes Pro is being built. Sign up now and you are first in line for an invitation, with a month to try without a credit card.

My folder 3 companies

De Lijn 8 June 2026 New annual account 2025

filed on 8 June 2026

What was left

€ 20 k ▼ 91%
Money in the bank

€ 178 k ▼ 98%

Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit

Real filings at the National Bank

Management

Peter Henssen 99.9%

Mien Jochems 0.1%

ALTR'IDEA

Sabouge 67.3%

Behind ALTR'IDEA are Wilhelmina Jochems and Peter Henssen . The shares are held by Peter Henssen (99.9%) and Mien Jochems (0.1%). It owns 67.3% of Sabouge itself.

See the full network in the app

Directors

According to the 2025 annual accounts

Wilhelmina Jochems

Director

since 2018

Peter Henssen

Managing director

Owns 99.9% directly

Also active at: Sabouge

since 2011

Shareholders

Peter Henssen · director

99.9%

Mien Jochems

0.1%

Participations

Sabouge

67.3%

Establishments

Establishment units

Physical locations of this company

Registered office

Berlaarsesteenweg 42

2500 Lier

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Details

Company number

0454.981.369

VAT number

BE 0454.981.369

Registered office

Berlaarsesteenweg 42, 2500 Lier

Names & denominations

ALTR'IDEA

Enterprise type

Rechtspersoon

Legal form

Public limited company

Legal situation

Normale toestand

Start date

31 March 1995

Peppol

Active · Active since 23 May 2025

Activities · NACE

Activiteiten van reclamebureaus

Publiciteitsagentschappen

View on CBE Public ↗ Annual accounts (NBB) ↗

ALTR'IDEA

Financials

What happened to ALTR'IDEA?

Know what changes at your customers, suppliers and competitors. Without reading an annual account.

Management

Directors

Shareholders

Participations

Establishments

Establishment units

Details

Frequently asked questions