Active · per the CBE, 29 October 2026

ALTR'IDEA

BE0454981369

Rechtspersoon Public limited company 1 establishment

ALTR'IDEA is an advertising agency in Lier. Public Limited, started on 31 March 1995, 1 establishment.

Berlaarsesteenweg 42, 2500 Lier

Behind the company: Wilhelmina Jochems, Peter Henssen .

Active for

31 year, 6 months

Warning lights

Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.

  • Tight liquidity NBB

    Cash and receivables cover 39 % of short-term debt in 2026; threshold 65 %.

Financials

Financial year 2026

ALTR'IDEA from Lier, company number BE0454981369, closed financial year 2026 with a result of € 41,655 after tax. For that financial year ALTR'IDEA recorded a gross margin of € 130,331 and equity of € 816,651. Compared with financial year 2025, the result moved from € 217,079 to € 41,655. The company is profitable. The company holds a healthy buffer. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on September 30, 2026.

What it is worth Healthy

€ 816,651

▼ 15% vs 2025

Assets minus debts, by the books. What is left if everything were sold and paid today.

Profit Healthy

€ 41,655

▼ 81% vs 2025

Profit after tax over the fiscal year.

Cash in the bank

€ 86,210

▲ 12% vs 2025

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Pays out

€ 184,000 paid out

More than the year’s profit went to the shareholders; reserves fell.

People and assets in 2026

Vehicles and equipment

€ 84,861

▲ 5% vs 2025

Book value of vehicles, furniture and equipment.

Debts at end 2026

Bank debt ≈ 4 years to go

€ 71,837

▼ 20% vs 2025

€ 18,288 is repaid this year. At this pace the long-term loan is gone in ≈ 4 years.

Owed to suppliers

€ 586

▼ 71% vs 2025

Supplier invoices still open on the last day of the fiscal year.

Key figures per fiscal year Download key figures (CSV)
2023202420252026Change 2025 → 2026
Gross margin € 159,822 € 278,526 € 384,115 € 130,331 ▼ 66%
Profit after taxes € 90,235 € 141,827 € 217,079 € 41,655 ▼ 81%
Equity € 685,091 € 811,918 € 958,997 € 816,651 ▼ 15%
Total debts € 523,223 € 331,604 € 201,729 € 299,351 ▲ 48%
Cash € 142,533 € 28,708 € 76,831 € 86,210 ▲ 12%
Land & buildings € 796,653 € 643,315 € 626,975 € 610,635 ▼ 3%
Retained profit € 585,091 € 711,918 € 858,997 € 716,651 ▼ 17%
Dividend € 18,711 € 15,000 € 70,000 € 184,000 ▲ 163%
Bank debt € 483,687 € 106,016 € 89,478 € 71,837 ▼ 20%
Balance sheet total € 1,208,314 € 1,143,522 € 1,160,726 € 1,116,003 ▼ 4%

Key figures of ALTR'IDEA, fiscal years 2023 to 2026, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2027) expected before 31 October 2027.

What happened to ALTR'IDEA?

What happened at ALTR'IDEA in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

  • New annual accounts for financial year 2026: profit of € 41,655 (▼ 81% vs 2025). Source: NBB ↗
  • Wilhelmina Jochems became a director. NBB
  • Peter Henssen became a director. NBB
  • New establishment in Lier. KBO
  • Start of the company according to the CBE. KBO

In short

From € 90,235 profit in 2023 to € 41,655 profit in 2026.

Paid € 261,513 in corporate taxes since 2023.

Best year ever: 2025, with € 217,079 profit.

Paid out € 287,711 in dividends to the owners in total.

Management

Peter Henssen 99.9%
Mien Jochems 0.1%
ALTR'IDEA
Sabouge 67.3%

Behind ALTR'IDEA are Wilhelmina Jochems and Peter Henssen . The shares are held by Peter Henssen (99.9%) and Mien Jochems (0.1%). It owns 67.3% of Sabouge itself.

Directors

According to the 2026 annual accounts

Wilhelmina Jochems

Director

since 2018

Peter Henssen

Managing director

Owns 99.9% directly

Also active at: Sabouge

since 2011

Shareholders

Peter Henssen · director

99.9%

Mien Jochems

0.1%

Participations

Sabouge

67.3%

Establishments

Establishment units

Physical locations of this company

Registered office

Berlaarsesteenweg 42

2500 Lier

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Details

Company number
0454.981.369
VAT number
BE 0454.981.369
Registered office
Berlaarsesteenweg 42, 2500 Lier
Names & denominations
ALTR'IDEA
Enterprise type
Rechtspersoon
Legal form
Public limited company
Legal situation
Normale toestand
Start date
31 March 1995
Peppol
Active · Active since 23 May 2025
Activities · NACE

Activiteiten van reclamebureaus

Publiciteitsagentschappen

Frequently asked questions

What does ALTR'IDEA do?
ALTR'IDEA is an advertising agency in Lier. Public Limited, started on 31 March 1995, 1 establishment.
What is the address of ALTR'IDEA?
The registered office of ALTR'IDEA is located at Berlaarsesteenweg 42, 2500 Lier.
Is ALTR'IDEA still active?
Yes. According to the CBE (29 October 2026) ALTR'IDEA is active, legal situation “Normale toestand”, started on 31 March 1995.
Is ALTR'IDEA registered on Peppol?
Yes, ALTR'IDEA is registered on the Peppol network with ID 0208:0454981369.
What is the enterprise number of ALTR'IDEA?
The enterprise number of ALTR'IDEA is BE0454981369.
When was ALTR'IDEA founded?
ALTR'IDEA was founded on 31 March 1995.