Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Negative equity NBB
More debt than assets in 4 of the last 4 fiscal years.
-
Tight liquidity NBB
Cash and receivables cover 21 % of short-term debt in 2025; threshold 65 %.
Financials
Financial year 2025
PROFORMA Advertising en Communication from Keerbergen, company number BE0448482864, closed financial year 2025 with a result of € -5,968 after tax. For that financial year PROFORMA Advertising en Communication recorded a gross margin of € -3,714 and equity of € -64,907. Compared with financial year 2024, the result moved from € 28,547 to € -5,968. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on August 24, 2026.
€ -64,907
▼ € 5,968 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -5,968
▼ still € 28,547 profit in 2024
Profit after tax over the fiscal year.
€ 21,306
▼ 41% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -83,499.
People and assets in 2025
≈ 1
No payroll staff. One director, so that person most likely runs the business.
€ 1,107
▲ 284% vs 2024
No payroll staff. An amount this small is usually a social contribution or pension premium for the director, booked under staff costs.
€ 27,666
▲ € 24,600 vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
€ 50,000
▼ 49% vs 2024
Loans from banks and other lenders, long and short.
€ 5,968
▼ 48% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 2,779
▼ 59% vs 2024
Taxes, VAT and social contributions still to pay.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 35,947 | € 43,154 | € 38,244 | € -3,714 | ▼ € 41,957 |
| Profit after taxes | € 24,772 | € 28,374 | € 28,547 | € -5,968 | ▼ € 34,515 |
| Equity | € -115,860 | € -87,486 | € -58,939 | € -64,907 | ▼ € 5,968 |
| Total debts | € 203,445 | € 146,953 | € 118,315 | € 121,634 | ▲ 3% |
| Cash | € 51,787 | € 33,203 | € 35,851 | € 21,306 | ▼ 41% |
| Land & buildings | € 1,964 | € 1,556 | € 1,200 | € 1,067 | ▼ 11% |
| Retained profit | € -134,452 | € -106,078 | € -77,531 | € -83,499 | ▼ € 5,968 |
| Bank debt | € 123,650 | € 98,300 | € 97,950 | € 50,000 | ▼ 49% |
| Balance sheet total | € 87,586 | € 59,467 | € 59,376 | € 56,727 | ▼ 4% |
Key figures of PROFORMA Advertising en Communication, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to PROFORMA Advertising en Communication?
What happened at PROFORMA Advertising en Communication in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 5,968 (▼ € 34,515 vs 2024). filed late Source: NBB ↗
- New establishment in Keerbergen. KBO
- Start of the company according to the CBE. KBO
In short
From € 24,772 profit in 2022 to € 5,968 loss in 2025.
Paid € 1,073 in corporate taxes since 2022.
Best year ever: 2024, with € 28,547 profit.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind PROFORMA Advertising en Communication is Daniel Laureys.
Directors
According to the 2025 annual accounts
Daniel Laureys
Director
Establishments
Establishment units
Physical locations of this company
Vinkendreef 2
3140 Keerbergen
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0448.482.864
- VAT number
- BE 0448.482.864
- Registered office
- Vinkendreef 2, 3140 Keerbergen
- Names & denominations
- PROFORMA Advertising en Communication
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 7 October 1992
- Peppol
- Active · Active since 27 Dec 2025
- Activities · NACE
Activiteiten van reclamebureaus
Publiciteitsagentschappen