Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Negative equity NBB
More debt than assets in 1 of the last 4 fiscal years.
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Two loss years in a row NBB
Negative result in 2024 and 2025.
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Tight liquidity NBB
Cash and receivables cover 34 % of short-term debt in 2025; threshold 65 %.
Financials
Financial year 2025
Homeshopper from Hoogstraten, company number BE0446180204, closed financial year 2025 with a result of € -12,921 after tax. For that financial year Homeshopper recorded a gross margin of € 3,310 and equity of € -11,033. Compared with financial year 2024, the result moved from € -13,693 to € -12,921. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on June 8, 2026.
€ -11,033
▼ € 12,921 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -12,921
▲ 6 % less loss than in 2024
Profit after tax over the fiscal year.
€ 22,204
▲ € 19,658 vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -17,231.
People and assets in 2025
≈ 1
No payroll staff. One director, so that person most likely runs the business.
€ 68,093
▲ € 66,669 vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 101
▼ 98% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 40
▼ 80% vs 2024
Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 3,047 | € 8,094 | € -12,405 | € 3,310 | ▲ € 15,715 |
| Profit after taxes | € 2,194 | € 6,996 | € -13,693 | € -12,921 | ▲ € 772 |
| Equity | € 8,585 | € 15,581 | € 1,888 | € -11,033 | ▼ € 12,921 |
| Total debts | € 15,077 | € 18,880 | € 23,828 | € 119,918 | ▲ € 96,090 |
| Cash | € 4,638 | € 6,782 | € 2,546 | € 22,204 | ▲ € 19,658 |
| Retained profit | € 2,388 | € 9,383 | € -4,309 | € -17,231 | ▼ € 12,921 |
| Balance sheet total | € 23,662 | € 34,460 | € 25,716 | € 108,885 | ▲ € 83,169 |
Key figures of Homeshopper, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Homeshopper?
What happened at Homeshopper in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 12,921. Source: NBB ↗
- Eric van Ruiten became a director. NBB
- New establishment in Hoogstraten. KBO
- Start of the company according to the CBE. KBO
In short
From € 2,194 profit in 2022 to € 12,921 loss in 2025.
Paid € 327 in corporate taxes since 2022.
Best year ever: 2023, with € 6,996 profit.
Management
Behind Homeshopper is Eric van Ruiten. Eric van Ruiten is also behind PROVAST.
Directors
According to the 2025 annual accounts
since 2019
Establishments
Establishment units
Physical locations of this company
Rollekens 12
2322 Hoogstraten
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0446.180.204
- VAT number
- BE 0446.180.204
- Registered office
- Rollekens 12, 2322 Hoogstraten
- Names & denominations
- Homeshopper
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 30 December 1991
- Peppol
- Active · Active since 24 Nov 2025
- Activities · NACE
Activiteiten van reclamebureaus
Publiciteitsagentschappen